Journey From Mental Health Nurse To Award-Winning Buyers Agent

Kristan’s transition from mental health nurse to successful business owner and buyer’s agent is a story of dedication, hard work, and significant change. Before founding Johnson Property Co. and becoming a finalist for prestigious awards, Kristan’s life was rooted in the healthcare industry, where he developed a deep understanding of human psychology and empathy. This unique background would later become a cornerstone of his success in real estate.

The Beginning
At just 23, Kristan made his first property investment. This pivotal moment ignited a passion for real estate that would shape his future career. Despite a fulfilling career in mental health nursing, Kristan found himself increasingly drawn to the world of property investment. His background in healthcare provided him with a unique perspective, enabling him to understand and empathise with clients on a deeper level.

Kristan shares, “My experience in mental health nursing taught me the importance of understanding people’s needs and emotions. This has been invaluable in my real estate career, where the focus is not just on transactions, but on helping people find homes.”

The Transition: From Nurse to Business Owner
The decision to transition from nursing to real estate wasn’t easy. Kristan joined the Buyer’s Agent Institute at the end of 2022, marking the official start of his journey into the real estate industry. However, the path was fraught with challenges. Despite a slow start, Kristan’s perseverance began to pay off when he secured his first client in May 2023.

Reflecting on this period, Kristan states, “Working in real estate can be tough, but if you keep following your plan and stick to your steps, you will see success. In an industry that sometimes gets a bad reputation, try to be the person who stands out for being honest and kind.”

Building Johnson Property Co.
With determination and a client-focused approach, Kristan founded Johnson Property Co. His unique blend of skills, shaped by his background in mental health, allowed him to offer empathetic and client-focused services. His dedication to guiding clients through their property journeys with integrity and care quickly earned him a solid reputation in the industry.

By April 2024, Kristan had facilitated the purchase of 14 properties, accumulating a total value just under $18 million. One of his most significant wins came in December 2023, when he successfully purchased a property for a client who had been searching for 3.5 years, completing the transaction in just 72 days.

Kristan’s advice to new BAI students and budding buyer’s agents is rooted in his own experiences. “Always be clear and fair with everyone, which helps make the whole industry look good. Let’s all try to be the good examples in real estate, showing how to treat everyone right and do our jobs well.”

Award Nominations
Kristan’s dedication and hard work did not go unnoticed. He became a finalist and later winner of the Inner West Local Business Awards for Real Estate Buyers Agent Of The Year and Business Person of the Year. These nominations are a testament to his commitment to excellence and his impact on the real estate community.

Looking Forward
Kristan’s journey is far from over. As he continues to expand his portfolio and deepen relationships within the real estate community, he remains focused on leveraging his unique insights and dedicated approach to better serve his clients. His story is a powerful reminder of the importance of perseverance, empathy, and integrity in achieving success.

In his own words, “My journey has been about more than just buying and selling properties. It’s about helping people find their homes and making a positive impact on their lives. That’s what drives me every day.”

Kristan’s transformation from a mental health nurse to a revered buyer’s agent and business owner is truly inspiring. His story showcases the power of following one’s passion, the value of empathy in business, and the impact of unwavering dedication to one’s goals.

How To Become A Buyer’s Agent In SA

City skyline of South Australian city, Adelaide with tall buildings and trees in the foreground.

How To Become A Buyer’s Agent In SA 

With no end in sight to a booming property market, now is the time to launch a career as a buyer’s agent in South Australia (SA). In today’s competitive property market, buyer’s agents are more vital than ever, offering tailored advice and dedicated support to clients looking to purchase property. 

Our ultimate guide will explain how to become a buyer’s agent in SA, why becoming a buyer’s agent is a great career choice, and, importantly, how to succeed in this rewarding profession.

Why Become a Buyer’s Agent In South Australia?

As a career choice, becoming a buyer’s agent in South Australia offers many benefits, including the potential for high earnings, flexible working hours, and the satisfaction of helping clients find their perfect forever home or investment property. With a mix of urban developments and scenic coastal and rural properties, agents can specialise in various niches. Buyer’s agents can also choose to work within a real estate or buyer’s agency or branch out and run their own full-time or part-time business. 

South Australia’s demand for knowledgeable and skilled buyer’s agents is growing, driven by a robust, high-growth property market and the desire for personalised service. From Adelaide through to regional and rural centres, South Australia needs real estate experts who can guide clients through the daunting purchasing process and help them secure their dream homes. 

Who Can Become a Buyer’s Agent?

A career as a Buyer’s Agent is not for everyone. To thrive in this field, you need a strong understanding of the property market, excellent research, communication and negotiation skills, and ideally, you’ll be a people person!

With determination and can-do attitude, it’s possible to learn the skills you need to start a new career as a buyer’s agent, whatever your background may be. The Buyer’s Agent Institute BAI 7-Week Accelerator Program can teach you everything you need to succeed in the industry and offer unparalleled support throughout your learning journey. Our self-paced online program gives you the time and space to learn and grow alongside work or family commitments.

Steps To Become A Buyer’s Agent In SA

Becoming a buyer’s agent in SA involves several key steps, from education and licensing to gaining practical experience. Following the steps below will ensure you’re well-prepared to enter the profession confidently.

Educational Requirements

The first step in becoming a buyer’s agent is obtaining the necessary qualifications. 

The entry-level qualification for a buyer’s agent in SA is a  Certificate IV in Real Estate Practice (CPP41419). Ensure you enrol with a registered training organisation or an organisation endorsed by the Real Estate Institute of South Australia (REISA). This qualification includes four elective subjects specific to buyer’s agents.

To work for yourself or start your own agency, you’ll need to complete a Diploma of Property (Agency Management) (CPP51122 ). If you have completed Certificate IV in Real Estate Practice units or have industry experience, you could be eligible for a Credit Transfer or Recognition of Prior Learning (RPL). Discuss your options with your training organisation if this is the case.

Check with REISA or the Office of Fair Trading for up-to-date information on qualification and licensing, as this advice may change over time.

Licensing & Certification In SA

Each state in Australia has its own laws and licensing requirements for property transactions. Most importantly, a buyer’s agent must have a South Australia real estate license to buy property in SA.

You’ll need the Statement of Attainment received upon completing your Certificate IV in Real Estate to get a license. The Cert IV is the minimum requirement to obtain registration and work as a buyer’s agent representative (or sales representative) for a fully licensed agent. You can apply for a Trainee License in South Australia as soon as you enrol.  Register with Consumer and Business Services by confirming your enrolment and current police clearance, and you can start working for an agency while you complete your studies.

If you are more ambitious and want to launch out on your own or open your own agency (buying or selling), you’ll need a Land Agent license as a registered Land Agent via the Diploma of Property Services (Agency Management) Statement of Attainment.

Once you’ve met your licensing requirements, register your licence with Consumer and Business Services.

Gaining Experience

Experience is invaluable in the South Australian real estate industry. New buyer’s agents can gain experience working under a licensed buyer’s agent or through an internship in a real estate agency. A hands-on approach will give you insights into the real estate industry and the market’s intricacies and help build an invaluable network of contacts.

Want To Succeed In South Australia? Tips For Success

To succeed as a buyer’s agent in South Australia, you’ll need knowledge, sustained, strategic effort and confidence. Networking, continuous learning, fostering client relationships and marketing are also vital success factors to excelling in a career as a buyer’s agent:

  • Make networking a priority: Build and maintain strong relationships with real estate professionals, brokers, and property developers. Join real estate associations and attend networking events to connect with industry professionals. 
  • Commit to continuous learning: Attend seminars and workshops, keep updated with market trends and regulatory changes, embrace new technologies, and read up on the latest market insights to develop your expertise. Continuous learning will help deliver exceptional client service and foster a reliable reputation.
  • Maintain high work standards: Consistently deliver trustworthy, exceptional service to clients, and word-of-mouth referrals will build your reputation and client base.
  • Don’t neglect marketing: Develop digital marketing and social media skills to build a solid,  trustworthy online presence. Promote your services, share your expert authority and knowledge of the property market and actively source testimonials from satisfied customers. Over time, this will help you attract new clients.

Kick Start Your Buyer’s Agent Career Today!

The journey to becoming a buyer’s agent is both challenging and rewarding. You’ll need the right personal skills, qualifications, licensing, and real-world industry experience to build a successful career in this dynamic industry. Following our steps and tips for success will help you become a sought-after buyer’s agent.

Are you serious about a career as a buyer’s agent? Take the first step toward success today with The Buyer’s Agent Institute 7-Week Accelerator Program. Our program can give you the skills, confidence and support you need to pursue a fulfilling career in the real estate industry of South Australia.

Data-Driven Buying

Growing up in a hardworking immigrant family, Allan Fernandes witnessed firsthand the challenges his parents faced and the long hours they dedicated to achieving financial stability.

Inspired by their perseverance, Allan decided early on that he would strive for financial independence.

“Ever since I was young, I’ve been constantly researching how to achieve financial freedom, and property was the most attractive path for myself,” Allan says.

“Throughout that process of learning, I’ve created a very data-driven process for finding the best investment locations.”

Allan purchased his first investment property when he was 21 and from there has continued to buy more as his knowledge and equity grew.

He says that his first property purchase was a mistake, but that was the catalyst for him to find a better way to buy with the help of data.

“After developing that knowledge and creating a system, my most recent purchase was in Townsville last year, which has grown 25 per cent in nine months,” he explains.

Allan says his data-driven approaches focuses heavily on supply and demand factors.

“It’s all about supply and demand for short-term growth, but then also looking at things like, regions with a very diverse and strong economy and a lot of infrastructure projects going in.

“All these things will support that long-term growth as well.”

After working as a nurse, Allan started out as a buyer agent part-time, to help support getting the business off the ground.

His business grew quickly but he says it hasn’t been easy.

“It’s definitely challenging,” he says.

“I feel like I grew quicker than I expected personally, and it was challenging in the sense that, I had to put a lot of work in, reaching out to countless people every day, whether it was brokers, or accountants trying to build those relationships,” he explains.

“I was also posting content five times a week.”

Allan worked with the Buyers Agent Institute (BAI) and believes he wouldn’t be where he is today without it.

“I probably wouldn’t have had the confidence to even start this business without BAI because it really outlines what you need to do and it helps you with everything within the business, whether it’s thinking of your ideal avatar, and then how to actually generate leads,” he says.

“I would have had no idea how to generate leads.”

“I didn’t come from a sales background.”

“So it taught a lot about sales, with the qualification and strategy calls.”

Allan currently works with investor clients from across the country and helps identify the best locations for both growth and yield.

“I have a goal of helping 1,000 people reach $100,000 or more passive income by 2040,” he says.

Allan says there’s still so much upside out there for anyone looking to get into the industry.

“I think it’s still very blue ocean,” he says.

“I don’t know the exact ratio, but I’m pretty sure it’s there’s more than 20 sales agents to one buyer’s agent.

“Whereas in America, it’s a one-to-one ratio.

“So there’s still that room for growth.

“It’s a business that if you really go hard at it, you give it your all and you’re dedicated to it, you can turn this into a full-time job and leave your nine to five.”


From Construction To Helping Buyers Achieve Success

Rob Panetta was always taught to put his money into the family home, pay it off and never branch out too far.

But he knew there was more that he could achieve in life if he built a property portfolio that could help set him up for the future.

Since purchasing his first property in 2015, he’s been able to grow a substantial portfolio after spending a lot of time learning about the market and getting educated.

“I come from a construction background, and I wanted to find a way to not work with my body every day, but work with my mind,” Rob says.

“With my background, I felt that I could transition into property really well.”

He says with his understanding of the construction side and his experience, he knows what to look out for in properties and that also gives him a competitive advantage over others.

After finding success on his own, he decided he wanted to start helping others with their property journey. He went on to establish his business, Lux Buyers Agents, in Melbourne and now helps owner-occupiers in Melbourne and investors right across the country.

“Typically, we go down the route of finding established homes where you have the ability to add value and create equity so you can go again,” Rob explains.

“We like to be able to help our clients build a portfolio, not just buy a single home and forget about them.

“We want to provide ongoing support and help them to continually try and build so that they can eventually live off their portfolio when they’re coming into retirement.”

The business got off the ground quickly, but Rob says that there have been challenges along the way.

“People coming into the industry might see other buyers agents doing well, but it really does take a lot of work day in and day out,” he says.

“You need to stay committed to the process and obviously keep that hustle going every single day.

“You’ve also got to make yourself available to clients and make sure you’re keeping them happy.

“And make sure that your standards are very high.”

Rob worked with the Buyers Agent Institute (BAI) and says that the course really helped him get his business off the ground.

“I think Ben’s course is one of the best I’ve ever done,” he explains.

“It absolutely goes into every single little detail that you would need to know to start your business and to keep it going.”

He says the ongoing mentoring also plays a huge role in the development of buyers agents and it’s critical to continue learning while you’re in the role.

Moving forward, Rob is hoping to continue to grow his business and help more people.

“I want to build and scale my business, to become one of the leading buyer’s agents, in the industry,” he says.

“That’s obviously going to take a lot of hard work and you’re also going to need to get a lot of skilful people on board.

“You really do need a team to go to that next level.”

For other people looking to get into the industry, Rob suggests focusing on getting educated.

“You can’t just expect to come into the industry and buy a property tomorrow, he says.

“Clients are paying you really good money for your services, so you need to know what you’re talking about.

“Take the time to learn and then when you feel comfortable you can go and work for someone or go out on your own.”


How To Become A Buyer’s Agent In WA

Perth city skyline with river and trees: A picturesque view of Perth's skyline, with the river flowing alongside and trees adding a touch of greenery.

Are you considering becoming a buyer’s agent in Western Australia? Being a buyer’s agent can be an exciting and rewarding career choice that offers flexibility. And it is not just about closing deals. It is also about being a trusted advisor who helps people navigate the intricacies of real estate by providing essential support and knowledge.

Our Buyer’s Agent Institute team understands the challenges of starting out in this industry. That is why we have created a step-by-step guide on how to become a buyer’s agent in WA.

Why Become A Buyer’s Agent?

If your aim is to become a buyer’s agent in Perth, WA, there are numerous benefits to this career path. The real estate market in Perth and throughout WA is continuously expanding, leading to a growing demand for skilled buyer’s agents. This presents a wealth of opportunities for you.

 As a buyer’s agent, you can enjoy: 

– Flexibility

– Being your own boss

– Potential for high earnings

– A progressive and stimulating work environment

– Personal and professional growth opportunities

– Providing a vital service, giving expert advice and guidance to buyers

In this role, you can become a negotiator and trusted advisor, matching your clients with their homes and investment properties. This involves ensuring that they can confidently make informed decisions.

Buying a home or investment property in Western Australia can be challenging and emotional. As a buyer’s agent, you can help others navigate this journey by providing market insights, managing paperwork, and doing all that is required to purchase a property on their behalf, thereby eliminating their stress. 

Ultimately, becoming a buyer’s agent allows you to make a positive difference in people’s lives, making it an enriching experience for you.

Who Can Become A Buyer’s Agent?

Are you wondering if you would be a good fit for the role of a buyer’s agent? Regardless of your background, what matters most is your passion for delving into the property market.

This career is ideal for you if you are genuinely interested in real estate, love working in dynamic environments, possess great communication skills, and enjoy negotiating and being of service to people.

If you relish the prospect of making the property buying process easier for your clients and want the flexibility and excitement of closing deals, this could be the career for you.

Do not worry if you feel you lack the necessary skills. The Buyer’s Agent Institute offers the BAI 7-Week Accelerator Program to equip you with all you require to succeed as a buyer’s agent. Our in-demand buyer’s agent course focuses on mastering the basics and cultivating innovative approaches to overcoming challenges in real estate. As a participant, you will become a knowledgeable, flexible real estate expert who advocates for buyers rather than sellers.

Steps To Become A Buyer’s Agent In WA

Becoming a buyer’s agent in WA involves a few fundamental steps. Firstly, if you have not already done so, you should familiarise yourself with your local real estate market. It is crucial that you gain (and maintain) a good understanding of the industry and keep abreast of changes.

You also need to fulfill the educational requirements, obtain the necessary licenses and certifications, and find opportunities to build your experience. So, let’s take a closer look at these steps to ensure you thoroughly understand what is involved.

Educational Requirements

One of the first steps of becoming a buyer’s agent is signing up for education and training. In WA, you need to finish at least five core modules of Certificate IV in Real Estate Practice (CPP41419). This qualification is essential for buyer’s agents and is recognised throughout Australia. For this certificate, you must complete 18 modules, including the five core required modules and your selection of 13 electives (out of 51 possible choices).

To open your own business as a buyer’s agent, you must complete a Diploma of Property (Agency Management) (CPP51122). Here, you must complete 12 units, which include seven core units and five electives.

As such, there are no individual certificate or diploma courses for buyer’s agents. This is where the Buyer’s Agent Institute fills the void with our fast-tracked 7-week program.

Licensing & Certification

In WA, you must obtain your real estate agent license to work as a buyer’s agent for both legal and credibility reasons. This in-depth process involves meeting educational requirements, passing an examination, and applying for a real estate licence with the Western Australian government. The licensing process ensures applicants abide by high legal and ethical practice standards. This is essential for safeguarding your future clients. A condition of obtaining this license is participating in ongoing professional development, which includes keeping abreast of updates in industry standards, legislation and market conditions.

Gaining Experience

With qualifications under your belt, it is vital to gain hands-on experience. It is a good idea to work closely with experienced professionals to learn how to deal with clients and become proficient in negotiation tactics. To gain practical experience, you may like to take internships, assistant positions, or mentorships in reputable real estate firms.

To further improve your skills and build a strong network, you may also like to join real estate associations and professional networks to broaden your knowledge and opportunities.

Tips For Success

Below are some additional tips to assist you in establishing your new career:

Ongoing learning. Use new technologies, attend workshops and seminars, and keep updated on the newest market insights to build your expertise.

Develop powerful communication and negotiation skills. This is crucial for building a dependable reputation.

Develop your personal branding. Have a great online presence and provide outstanding service to promote word-of-mouth referrals.

In the end, being a great buyer’s agent requires persistence and the ability to adapt.

Kick Start Your Buyer’s Agent Career Today!

Are you ready to start a career as a buyer’s agent in WA? It is a wonderful journey with plenty of scope for growth and success. Through gaining market knowledge, acquiring the required education and licensing, and getting hands-on experience, you get ever closer to an enriching real estate career. Take the all-important first step today. At Buyer’s Agent Institute, we offer a comprehensive program to get you on your new career path.

Next-Level Service

One of the main reasons Marina Shatalova was able to grow her business and reputation so quickly, was the extremely high level of service she provides to her clients.

The owner of Marble St Home Buyers Advocacy goes above and beyond for her clients and that’s been something that has seen demand for her services grow quickly from word of mouth.

One of the big points of difference for Marina is the fact that she finds true off-market properties.

She regularly goes door-knocking to meet prospective vendors and has a steady pipeline of properties that she can bring to clients.

“I work with complete off-market properties, while many people work with pre-market properties,” Marina says.

“Many people say they are buying off the market but most aren’t.

“True off-market properties are when there is no agent involved.

“I recently spoke to a friend who was looking for a buyers agent in Sydney and they said they really struggled to find someone who would go above and beyond and not just sit with them while they looked through”

Marina operates her business in the Mornington Peninsula and says that the high level of demand and tight supply has meant that her role has been very much in demand.

“Choice is very limited here and there aren’t many new homes built every year,” she says.

“That’s why the demand from buyers is always high.

“I strategically moved here because in the Mornington Peninsula, there will always be limited supply and high demand.”

She says that one of the challenges continues to be educating buyers on what a buyer’s agent does.

“People still have no idea of our existence, they just don’t know the service exists,” she said.

“A recent client from Singapore told me he wished he knew about my services years ago.

“He had been flying in and out and wasting a lot of time.”

Marina says she has seen a lot of demand for her services from interstate and even international buyers who are trying to get into the market there.

She says people like to be able to work with someone on the ground who can walk them through the potential properties and use tools like WhatsApp to get a closer look while being able to ask questions.

While she is currently still operating solo, the next phase of her business growth will mean adding another team member.

She says she wants to find someone who can help with the marketing side of the business, so she can focus on what she is best at, which includes finding properties and negotiating for deals.

“My service is very personal and I need to find someone who is prepared to put the client first as I am,” she explains.

“I need to find someone who has similar values to me.

“My purchase time is five to 20 days which is really fast and I want to keep it this way.

“But to do this you need to work hard.”

Helping People Live The Life They Want

James Thompson grew up around property with his family being investors in the UK, however, when he moved to Australia, he didn’t know how he could get into the industry.

Despite having a background in sales, he didn’t want to pursue the selling side of real estate and was drawn to helping buyers.

James eventually got his start working with another buyers agent after transitioning out of his sales based business and quickly learnt the ropes and realised he had also found his passion.

“Being a buyers agent really offers the freedom for the people who are purchasing property,” James says.

“People talk about how property is just an asset, but given the leverage available, people can really build a big portfolio and live the life they want to live.”

James says working as a buyers agent was something that also appealed to him from a lifestyle perspective.

“I wanted to be my own boss and it presents the lifestyle that I want, where I can really look after people,” he explains.

“A big part of me loves having close relationships with people and giving them a great service.”

“I always blossom in relationships where everybody was getting the best out of it.”

James says that because he had a number of years of experience working in the industry when he launched his own business, Buyers Network, the transition was a lot smoother.

His focus is on the Eastern Suburbs of Sydney and helps a range of buyers who are looking to enter the exclusive location.

“I do really specialise in the Eastern suburbs but I will buy across in North Sydney as well, but realistically, I’m a specialist in the Eastern suburbs,” he says.

“That’s where I have a lot of my relationships and that is my niche.

“I’ve got a track record here and I’ve got good relationships with people.”

James worked with the Buyers Agents Institute (BAI) and says it was fantastic in getting his business up and running.

“It gave me a lot of confidence to move forward,” he believes.

“It also really enabled me, with the team that they have there, and all the systems that they have in place that I could start a business quickly.”

James has managed to get his business off the ground rapidly and is steadily signing up around three new clients each month.

He is also looking to bring on his first team member and mentor him to help add another layer of support.

For people looking to get into the industry, James says that the key is just getting started.

“It’s very easy when you’re starting a new business to get analysis paralysis,” he says.

“Wanting the perfect website, wanting the perfect logo, who’s your perfect client.

“And it, it kind of stops them.”

He suggests diving into a program like the BAI and then getting started straight away.

“ You don’t need a website, just go out and start having the conversations with people,” he says.

“Just start doing it and don’t get stuck in the grey area between, trying to get everything perfect before, because nothing’s ever perfect.

“Even if you’ve been doing it for 10 years, you’re never going to have the perfect business, you’re never going to have the perfect referral network, you just need to get out there and learn on the way.”

How Do Buyer’s Agents Get Paid?


If you are curious about becoming a buyer’s agent in real estate and are wondering about how buyer’s agents get paid, this blog is for you. Buyer’s agents (known also as buyer’s advocates) are an increasingly in-demand profession. This is because many people want to purchase a home or investment property but simply do not have the knowledge or time to do this themselves. Or it just makes them feel overwhelmed. So, they depend on the buyer’s agent to research, evaluate and cull the information and ultimately negotiate for them.

To step into this profession, it is important that you know and understand the structure of buyer’s agent fees. This ensures transparency and clarity in financial arrangements. It also empowers your future clients to make informed decisions that allow them to manage their budget effectively throughout their property purchasing process.

This blog will examine the three buyer’s agent compensation models more closely.


Who Pays The Buyer’s Agent Fees?

Although traditionally, the buyer pays the buyer’s agent fee, this varies depending on the agreement between the buyer and the agent. The fee is usually negotiated as part of the agreement. Who pays the buyer’s agent commission depends on the terms of the agreement. It is either paid directly by the buyer or included in the overall purchase transaction—that is, the fee may be split between the buyer and the seller. Alternatively, it can be negotiated to be paid by one party but reimbursed by the other party.


[Note: We can, in future, create an in-depth article about the above & create internal links]


Exploring Buyer’s Agent Compensation Models: Commission-Based vs Fixed Fee Structures

1.  Commission-Based Buyer’s Agent Compensation – Percentage-Based Model Of Property Value

With a commission-based model, the buyer’s agent’s commission is calculated as a percentage of the property’s final purchase price. This percentage varies subject to the scope of the services offered by the buyer’s agent. Agents generally charge between 1–3% of the property purchase price. Full-service appointments attract higher percentage commissions.

This model may sometimes be seen as problematic—as a conflict of interest—as buyer’s agents have a greater incentive to obtain more expensive properties. However, if this buyer-agent fee structure is set within budget parameters and with pre-arranged agreements that set out clear expectations and contingencies, it can work well for both parties. This may include slightly higher commission rates if the property is secured for a lower price than originally budgeted for, so it is still compensating the buyer’s agent.


2. The Fixed Fee

On the other hand, you may consider charging a fixed fee for your buyer’s agent services. This can vary greatly depending on the extent of the services you are offering. For instance, you may offer an in-depth consultation about real estate buying in a particular location. Or you may offer a full-service engagement where you provide the full spectrum of your services to secure the purchase. The rates can vary considerably, ranging from $1000 to above $100,000 (for more time-intensive, high-end property purchasing services). 

The biggest benefit of this compensation model is the ability to be upfront about your buyer agent fee. This way, the buyer knows the exact cost (and service parameters) of the service being received, ensuring it is within their allocated property search budget.

A well-structured upfront agreement can help prevent ‘encroachment’ of your time and services by laying out the agreed-upon level of services included in the fixed price. There can still be scope for upgrading the level of service (and therefore cost to the buyer) if the buyer chooses it.


3. A Tiered Fixed Rate

The tiered fixed-rate compensation model is an alternative version of the fixed fee model that buyer’s agents can use. Here, the fee is dependent on the property purchase price. That is, the fixed fee applies in accordance with the price parameters agreed to at the outset.

This way, you can take advantage of purchasing a property that is below the initial anticipated budget of the buyers. This is a boon for your clients without penalising you with lower commission rates. It also allows for some flexibility in direction if the client changes their mind part way through about what they are willing to spend. This may be due to actual property-buying opportunities or other reasons.

The way the tiered fixed rate is determined and calculated varies among different buyer’s agents.


Exploring Buyer’s Agent Courses & Certifications

If you are an aspiring buyer’s agent, the way to jump-start your new role is to receive proper leading-edge training and certification.

At Buyer’s Agent Institute, we help you accelerate your career by teaching you the essentials of becoming a successful buyer’s agent. Our seven-week Accelerator Program includes a comprehensive curriculum taught by industry-leading experts. You will be guided, step by step, through the skills required to service the buyers (including checklists and negotiation skills), as well as ways to deal with prospects, gain referrals, and effectively market your services.

Even after the seven-week program is complete, we offer weekly live coaching clinics where you can ask questions and join in conversations about property buying. And as a student of the Accelerator Program, you will also receive access to expert coaches for the first 12 months.

As a buyer’s agent, you have low set-up costs and can work conveniently from home in your spare time. Tap into a high-demand, low-competition line of work with huge profit potential. 

Join the many students who have benefited enormously from our program. Other great ways Buyer’s Agent Institute can keep you updated with industry regulations, trends and insights is through our blogs and videos.

Sign up today for our 6 months Accelerator Program to kickstart a rewarding career as a buyer’s agent, even without any prior experience. 

We can show you how to begin and potentially close your first $10 – $30K deal in the first 90 days.

Establishing Yourself as a BA

Michael Simms’ first client was so happy at securing a home with his help that she burst into tears with joy.

That was the moment when he realised he had found his calling.

However, he also knew that if was going to successfully establish his own buyer’s agency and transition out of his full-time career he had a lot of work ahead of him.

Michael was able to get his business off the ground by building a large referral network outside of work hours.

“I was reaching out to every mortgage broker, financial planner and accountant I could throughout Geelong, just trying to tee up meetings,” Michael says.

“I remember the first Saturday I went to 12 home opens, just to say hello to the sales agents.”

Michael says he was working long hours trying to build up that network.

He says he also had to make sure his partner was on board with the workload he was about to take on.

“I had to explain to her that this thing is going to take some time and effort,” he says.

“So if we’re in this, we’re in this and we’re going to have to take some sacrificial hits to our time together for a while.

“I needed her to buy in as well.”

Michael was fortunate to secure a client early, but that didn’t slow down his networking and he continued to build more relationships.

“I said to myself that we don’t need to reinvent the wheel, I just had to keep pushing,” he explains.

His next two clients came through a mortgage broker and that made him realise he was on the right path, but he was working big hours.

“I don’t think I slept more than four hours a night in the early days,” he says.

“You’re having those late afternoon catch-ups or early morning catch-ups, then you’re doing your background work, building your CRM, making sure that everything in the back end is set up and being a solopreneur, you’ve got to do the whole thing.”

“But now when the clients do come on board, it’s a seamless client journey for them.

“That’s what I was trying to achieve.”

Michael had a plan to go full time but he was realistic that he needed the time to build up his income and also have a buffer there for the inevitable slow times that all buyers agents face early on.

He has a 12-month timeline to build up his business to the point that it could stand on its own financially. While he was still earning a full-time income from his previous career, he was regularly working 70 hours a week to try and build up his buyer’s agency.

“If you’re not willing to put the time and the effort in, then you’re probably wasting your time and your money,” he says.

He says that the hardest part is often that you sign up clients in spurts and the slow periods can weigh on you mentally.

Now that Michael has been able to replace his income, he’s moved on to different marketing strategies as well.

“Now I’m doing lots of networking events, I’ve been on a couple of podcasts and just getting exposure to different people and different markets,” he says.

He’s also looking to bring on some team members to help him continue to scale up.

But for now, he is going to keep on doing what he’s been doing and will grow the business over time.

Michael had a three-year timeline to go full-time and have enough savings behind him to make the transition from a full-time career to business owner and he is well on track.

Caring About People’s Future

Joe Tucker’s first property purchase didn’t go to plan, but it was the moment that changed his life forever.

After a long career in sales, Joe realised that he wanted to start building wealth in property.

He had engaged a high profile buyers agent to help identify something that would set him on the path to achieve his goals, but from that point onwards things didn’t go to plan.

Instead of helping Joe himself, he was sent him to work with a different agent in their company and it ultimately led to Joe purchasing a poor asset that lost him money.

But the whole experience made Joe realise that he could actually do the entire process better himself.

“If you’re a buyers agent you’ve got people’s financial future in your hands,” Joe says.

“If it didn’t happen, I wouldn’t be where I am today.”

He believes that buyer’s agents have a duty to care about what they are purchasing for people as it’s actually their future that is on the line.

From that point, Joe started to focus his time and energy on property and dug into the best way to purchase high-quality investments and manufacture equity.

He also launched a Facebook Group and podcast that talked about property investing and it quickly grew in size to one the biggest in Australia because of the high-quality information and value that he was providing.

After speaking with another buyer’s agent and seeing the potential of the opportunity Joe realised that he was finally ready to make the leap to full-time buyer’s agent and set up his business Property Principles.

The business focuses on helping investors find quality assets from around the country, that have significant upside potential through manufacturing equity.

He looks for properties that have the ability to be renovated, sites with subdivision potential or properties that can be expanded to add an extra bedroom where they can instantly manufacture equity.

Joe says that after coming from the corporate world starting a new business was incredibly difficult but because of his passion to help others, it really drove him forward.

“You’re going to be working 24/7 and if you don’t care about it, don’t do it,” he believes.

“That passion will shine through and you’ll beat everyone else as well.”

Joe worked with the Buyers Agent Institute (BAI) and was one of the first people to do the program because he knew that’s where he wanted to take his career.

These days, most of Joe’s business comes through client referrals and his focus is on caring about his clients and taking responsibility for their financial future.

“If you keep getting amazing deals for your clients that helps your business because then they’re coming back to me within six months saying, Joe, I want another one,” he says.