Helping People Live The Life They Want

James Thompson grew up around property with his family being investors in the UK, however, when he moved to Australia, he didn’t know how he could get into the industry.

Despite having a background in sales, he didn’t want to pursue the selling side of real estate and was drawn to helping buyers.

James eventually got his start working with another buyers agent after transitioning out of his sales based business and quickly learnt the ropes and realised he had also found his passion.

“Being a buyers agent really offers the freedom for the people who are purchasing property,” James says.

“People talk about how property is just an asset, but given the leverage available, people can really build a big portfolio and live the life they want to live.”

James says working as a buyers agent was something that also appealed to him from a lifestyle perspective.

“I wanted to be my own boss and it presents the lifestyle that I want, where I can really look after people,” he explains.

“A big part of me loves having close relationships with people and giving them a great service.”

“I always blossom in relationships where everybody was getting the best out of it.”

James says that because he had a number of years of experience working in the industry when he launched his own business, Buyers Network, the transition was a lot smoother.

His focus is on the Eastern Suburbs of Sydney and helps a range of buyers who are looking to enter the exclusive location.

“I do really specialise in the Eastern suburbs but I will buy across in North Sydney as well, but realistically, I’m a specialist in the Eastern suburbs,” he says.

“That’s where I have a lot of my relationships and that is my niche.

“I’ve got a track record here and I’ve got good relationships with people.”

James worked with the Buyers Agents Institute (BAI) and says it was fantastic in getting his business up and running.

“It gave me a lot of confidence to move forward,” he believes.

“It also really enabled me, with the team that they have there, and all the systems that they have in place that I could start a business quickly.”

James has managed to get his business off the ground rapidly and is steadily signing up around three new clients each month.

He is also looking to bring on his first team member and mentor him to help add another layer of support.

For people looking to get into the industry, James says that the key is just getting started.

“It’s very easy when you’re starting a new business to get analysis paralysis,” he says.

“Wanting the perfect website, wanting the perfect logo, who’s your perfect client.

“And it, it kind of stops them.”

He suggests diving into a program like the BAI and then getting started straight away.

“ You don’t need a website, just go out and start having the conversations with people,” he says.

“Just start doing it and don’t get stuck in the grey area between, trying to get everything perfect before, because nothing’s ever perfect.

“Even if you’ve been doing it for 10 years, you’re never going to have the perfect business, you’re never going to have the perfect referral network, you just need to get out there and learn on the way.”

How Do Buyer’s Agents Get Paid?

 

If you are curious about becoming a buyer’s agent in real estate and are wondering about how buyer’s agents get paid, this blog is for you. Buyer’s agents (known also as buyer’s advocates) are an increasingly in-demand profession. This is because many people want to purchase a home or investment property but simply do not have the knowledge or time to do this themselves. Or it just makes them feel overwhelmed. So, they depend on the buyer’s agent to research, evaluate and cull the information and ultimately negotiate for them.

To step into this profession, it is important that you know and understand the structure of buyer’s agent fees. This ensures transparency and clarity in financial arrangements. It also empowers your future clients to make informed decisions that allow them to manage their budget effectively throughout their property purchasing process.

This blog will examine the three buyer’s agent compensation models more closely.

 

Who Pays The Buyer’s Agent Fees?

Although traditionally, the buyer pays the buyer’s agent fee, this varies depending on the agreement between the buyer and the agent. The fee is usually negotiated as part of the agreement. Who pays the buyer’s agent commission depends on the terms of the agreement. It is either paid directly by the buyer or included in the overall purchase transaction—that is, the fee may be split between the buyer and the seller. Alternatively, it can be negotiated to be paid by one party but reimbursed by the other party.

 

[Note: We can, in future, create an in-depth article about the above & create internal links]

 

Exploring Buyer’s Agent Compensation Models: Commission-Based vs Fixed Fee Structures

1.  Commission-Based Buyer’s Agent Compensation – Percentage-Based Model Of Property Value

With a commission-based model, the buyer’s agent’s commission is calculated as a percentage of the property’s final purchase price. This percentage varies subject to the scope of the services offered by the buyer’s agent. Agents generally charge between 1–3% of the property purchase price. Full-service appointments attract higher percentage commissions.

This model may sometimes be seen as problematic—as a conflict of interest—as buyer’s agents have a greater incentive to obtain more expensive properties. However, if this buyer-agent fee structure is set within budget parameters and with pre-arranged agreements that set out clear expectations and contingencies, it can work well for both parties. This may include slightly higher commission rates if the property is secured for a lower price than originally budgeted for, so it is still compensating the buyer’s agent.

 

2. The Fixed Fee

On the other hand, you may consider charging a fixed fee for your buyer’s agent services. This can vary greatly depending on the extent of the services you are offering. For instance, you may offer an in-depth consultation about real estate buying in a particular location. Or you may offer a full-service engagement where you provide the full spectrum of your services to secure the purchase. The rates can vary considerably, ranging from $1000 to above $100,000 (for more time-intensive, high-end property purchasing services). 

The biggest benefit of this compensation model is the ability to be upfront about your buyer agent fee. This way, the buyer knows the exact cost (and service parameters) of the service being received, ensuring it is within their allocated property search budget.

A well-structured upfront agreement can help prevent ‘encroachment’ of your time and services by laying out the agreed-upon level of services included in the fixed price. There can still be scope for upgrading the level of service (and therefore cost to the buyer) if the buyer chooses it.

 

3. A Tiered Fixed Rate

The tiered fixed-rate compensation model is an alternative version of the fixed fee model that buyer’s agents can use. Here, the fee is dependent on the property purchase price. That is, the fixed fee applies in accordance with the price parameters agreed to at the outset.

This way, you can take advantage of purchasing a property that is below the initial anticipated budget of the buyers. This is a boon for your clients without penalising you with lower commission rates. It also allows for some flexibility in direction if the client changes their mind part way through about what they are willing to spend. This may be due to actual property-buying opportunities or other reasons.

The way the tiered fixed rate is determined and calculated varies among different buyer’s agents.

 

Exploring Buyer’s Agent Courses & Certifications

If you are an aspiring buyer’s agent, the way to jump-start your new role is to receive proper leading-edge training and certification.

At Buyer’s Agent Institute, we help you accelerate your career by teaching you the essentials of becoming a successful buyer’s agent. Our seven-week Accelerator Program includes a comprehensive curriculum taught by industry-leading experts. You will be guided, step by step, through the skills required to service the buyers (including checklists and negotiation skills), as well as ways to deal with prospects, gain referrals, and effectively market your services.

Even after the seven-week program is complete, we offer weekly live coaching clinics where you can ask questions and join in conversations about property buying. And as a student of the Accelerator Program, you will also receive access to expert coaches for the first 12 months.

As a buyer’s agent, you have low set-up costs and can work conveniently from home in your spare time. Tap into a high-demand, low-competition line of work with huge profit potential. 

Join the many students who have benefited enormously from our program. Other great ways Buyer’s Agent Institute can keep you updated with industry regulations, trends and insights is through our blogs and videos.

Sign up today for our 6 months Accelerator Program to kickstart a rewarding career as a buyer’s agent, even without any prior experience. 

We can show you how to begin and potentially close your first $10 – $30K deal in the first 90 days.

Establishing Yourself as a BA

Michael Simms’ first client was so happy at securing a home with his help that she burst into tears with joy.

That was the moment when he realised he had found his calling.

However, he also knew that if was going to successfully establish his own buyer’s agency and transition out of his full-time career he had a lot of work ahead of him.

Michael was able to get his business off the ground by building a large referral network outside of work hours.

“I was reaching out to every mortgage broker, financial planner and accountant I could throughout Geelong, just trying to tee up meetings,” Michael says.

“I remember the first Saturday I went to 12 home opens, just to say hello to the sales agents.”

Michael says he was working long hours trying to build up that network.

He says he also had to make sure his partner was on board with the workload he was about to take on.

“I had to explain to her that this thing is going to take some time and effort,” he says.

“So if we’re in this, we’re in this and we’re going to have to take some sacrificial hits to our time together for a while.

“I needed her to buy in as well.”

Michael was fortunate to secure a client early, but that didn’t slow down his networking and he continued to build more relationships.

“I said to myself that we don’t need to reinvent the wheel, I just had to keep pushing,” he explains.

His next two clients came through a mortgage broker and that made him realise he was on the right path, but he was working big hours.

“I don’t think I slept more than four hours a night in the early days,” he says.

“You’re having those late afternoon catch-ups or early morning catch-ups, then you’re doing your background work, building your CRM, making sure that everything in the back end is set up and being a solopreneur, you’ve got to do the whole thing.”

“But now when the clients do come on board, it’s a seamless client journey for them.

“That’s what I was trying to achieve.”

Michael had a plan to go full time but he was realistic that he needed the time to build up his income and also have a buffer there for the inevitable slow times that all buyers agents face early on.

He has a 12-month timeline to build up his business to the point that it could stand on its own financially. While he was still earning a full-time income from his previous career, he was regularly working 70 hours a week to try and build up his buyer’s agency.

“If you’re not willing to put the time and the effort in, then you’re probably wasting your time and your money,” he says.

He says that the hardest part is often that you sign up clients in spurts and the slow periods can weigh on you mentally.

Now that Michael has been able to replace his income, he’s moved on to different marketing strategies as well.

“Now I’m doing lots of networking events, I’ve been on a couple of podcasts and just getting exposure to different people and different markets,” he says.

He’s also looking to bring on some team members to help him continue to scale up.

But for now, he is going to keep on doing what he’s been doing and will grow the business over time.

Michael had a three-year timeline to go full-time and have enough savings behind him to make the transition from a full-time career to business owner and he is well on track.

Caring About People’s Future

Joe Tucker’s first property purchase didn’t go to plan, but it was the moment that changed his life forever.

After a long career in sales, Joe realised that he wanted to start building wealth in property.

He had engaged a high profile buyers agent to help identify something that would set him on the path to achieve his goals, but from that point onwards things didn’t go to plan.

Instead of helping Joe himself, he was sent him to work with a different agent in their company and it ultimately led to Joe purchasing a poor asset that lost him money.

But the whole experience made Joe realise that he could actually do the entire process better himself.

“If you’re a buyers agent you’ve got people’s financial future in your hands,” Joe says.

“If it didn’t happen, I wouldn’t be where I am today.”

He believes that buyer’s agents have a duty to care about what they are purchasing for people as it’s actually their future that is on the line.

From that point, Joe started to focus his time and energy on property and dug into the best way to purchase high-quality investments and manufacture equity.

He also launched a Facebook Group and podcast that talked about property investing and it quickly grew in size to one the biggest in Australia because of the high-quality information and value that he was providing.

After speaking with another buyer’s agent and seeing the potential of the opportunity Joe realised that he was finally ready to make the leap to full-time buyer’s agent and set up his business Property Principles.

The business focuses on helping investors find quality assets from around the country, that have significant upside potential through manufacturing equity.

He looks for properties that have the ability to be renovated, sites with subdivision potential or properties that can be expanded to add an extra bedroom where they can instantly manufacture equity.

Joe says that after coming from the corporate world starting a new business was incredibly difficult but because of his passion to help others, it really drove him forward.

“You’re going to be working 24/7 and if you don’t care about it, don’t do it,” he believes.

“That passion will shine through and you’ll beat everyone else as well.”

Joe worked with the Buyers Agent Institute (BAI) and was one of the first people to do the program because he knew that’s where he wanted to take his career.

These days, most of Joe’s business comes through client referrals and his focus is on caring about his clients and taking responsibility for their financial future.

“If you keep getting amazing deals for your clients that helps your business because then they’re coming back to me within six months saying, Joe, I want another one,” he says.

Bringing The Power Back To The Buyer

Michael Simms has always been passionate about property and was searching for a way to turn his enthusiasm into a career.

After initially starting out as a sales agent, Michael realised that he was a lot more comfortable working with buyers and helping them.

“The sales side didn’t fill my cup,” Michael says.

“I had this passion to help people and a passion for property so I was looking for avenues and ended up as a sales agent for a very short period of time.

“I actually didn’t really like the sales side and I much prefer evening up that power balance and the negotiations on the buy side.”

Michael started out his career as a buyers agent on the side and slowly built up his client list and his confidence.

He was able to land some clients very quickly and focused on building his network.

“The process of getting up and running was not as stressful as I expected,” he explains.

“I was really fortunate I had a client within the first couple of months that jumped on board, which gave me a little bit of a kickstart and that led into the second and third, not long after.

“So I had a bit of a platform to launch from.”

Michael says that keeping his day job when he started was critical to making a smooth transition.

“It meant I had a little bit of security behind me and I wasn’t as stressed that I had to get clients immediately,” he says.

“That made a bit of a difference from a mindset point of view as well.”

His buyer’s agency, Simms Property Group, focuses on helping owner-occupiers in the Melbourne and Geelong area as well as investors from right around the country.

He says his strategies for investors depend on the client’s requirements.

“If I’m looking for instant capital growth I’m looking at established properties,” he explains.

“I’m not interested in the off-the-plan brand new stuff where there’s an overkill of supply.

“I want something in an established area that’s got proven data.

“I want at least 10 years of data that says the area has grown by at least six and a half percent, which is my benchmark.

“If it’s a higher yielding asset, then we’re looking for maybe even rooming houses and those sorts of assets that are up around that 8 percent yield.”

Michael worked with the Buyers Agent Institute (BAI) and says that the entire program had him on track instantly.

“It really is very simple, it is a business in a box,” he believes.

“I jumped into Leverage, I jumped into Agent Mate.

“All your leads are coming through and are taken care of in the back end so it’s fully automated.”

Michael says that being a part of the Everest program and working with the coaches was also critical to getting him over some of the mental hang-ups that were holding him back.

Looking forward he is hoping to keep growing his business.

“I would love to have at least one buyer advocate working with me so we can scale,” he says.

He says that for new agents coming into the industry, he would recommend keeping your day job initially.

“I know of a couple of people that left their job to pursue this, which is exciting, but there’s a lot of hard work that people underestimate,” he believes.

“But be prepared to put in the work.

“Plenty of people are going to say ‘no’, but that’s OK.

“Just get back on the horse and move on to the next one or find out why and if there’s a way we can get around it.

“Don’t take it too personally because you’re going to get plenty of no’s.”

 

Helping New Migrants Buy A Home

After relocating to Australia from Germany, Joerg Mueller became interested in property and the power it had to create wealth.

However, his first foray into buying was difficult because at the time he wasn’t familiar with the process and didn’t know the market well. It made him realise that he needed to get out and learn more about the Australian market.

While working in IT, he started studying property development and began looking for a site to acquire. But when COVID hit, his plans got derailed.

But what he realised was that there was a lot of demand from other buyers who wanted to find both development sites and quality properties.

“I was contacting quite a lot of real estate agents here in Brisbane in order to find development sites,” Joerg says.

“I got a lot of bigger development opportunities coming across my desk which were too big for me, and that’s when I thought that maybe I can flick them on to bigger developers who are looking for those deals.”

He says many of the opportunities were for large subdivisions and he felt there was a lot of potential to work with developers.

Given his in-depth knowledge of property development, Joerg was able to source a large site for a client worth $5.3 million.

At that point, his Buyers Agency, Buyers Scout was up and running and he started to look to grow his client list.

However, with his background coming from overseas and moving to Australia, he felt that he had some unique insights into what other foreigners go through and decided that he wanted to help them buy property in Australia.

His focus is now on helping owner-occupiers and investors who are migrating to Australia, particularly in the QLD region.

“I decided to concentrate more on owner occupiers and especially immigrants since I’m an immigrant myself,” he explains.

“I migrated to Australia over 13 years ago.”

He says when he arrived from Germany there were no buyer agents around to help him and it’s something he would have really appreciated at the time.

Joerg says the foreigners are often not familiar with local conditions and also don’t understand that the selling agents aren’t here to help you.

He says the home he bought initially is something that caused a lot of issues with his family and if he had his time over again, he would never have made that decision.

Which is why he feels helping new migrants is such a valuable service.

“This is the reason why I’m also doing what I do now, helping people to make informed decisions when it comes to buying property,” he says.

He worked with the Buyers Agent Institute (BAI) when he first started and says it played a key role in getting his business off the ground.

“It was very helpful because I didn’t understand the process before,” he explains.

“It is a very supportive environment, a good community and you also learn from other buyers agents.

“And you can establish relationships with other buyers agents, which is actually for me very good as well.”

Jeorg is currently working with a number of migrants and is looking to keep growing his business.

“My goal is to be the number one buyer’s agent for immigrants,” he says.

“It doesn’t matter if they’re just about to migrate to Australia, or they have already migrated for a year, two years, or even three years, and then decide to buy a property.”

“That’s the goal.”

Helping First Home Buyers and Investors

After getting a taste for property when she purchased and renovated her first home, Rhoda Barsalli always felt that having a career in real estate was something she wanted to do.

Soon after successfully tackling her first renovation project, she quickly moved on to buying another property and doing the process again and renting it out as an investment.

“From there I started looking at other ways of getting into property and I started flipping properties, focusing more on buying undervalued properties that were in original conditions around the Eastern Suburbs and then renovating and selling them in a short period of time,” Rhoda says.

“I really enjoyed that process as well and it gave me a lot more insight about, how I could negotiate, what to look for when you’re buying undervalued properties and just seeing the potential that certain properties had.”

Having come from a background in project management in the digital world, she felt that she could transition into property in a full-time role.

“I wanted to find a way to make people’s lives simpler during that buying process,” she explains.

“I love buying property but I also love helping people by utilising the knowledge that I have.

“So it made sense to bring it all together.”

At that point, she established her buyer’s agency in the Eastern Suburbs of Sydney and started helping people searching for their own homes and in particular first home buyers.

“I started helping the first couple of clients and was focusing more on first home buyers,” she says.

“I felt like there is a niche in the industry and a lot of buyers agents out there, don’t help first-time buyers because of their smaller budgets.”

She said that it has given her a huge amount of satisfaction.

“I really enjoy helping people who have no idea where to start with buying a property and are daunted by the whole experience,” she explains.

“They don’t understand why agents tell them a certain price and then it sells for 20 per cent more and they’re just constantly battling through and not knowing what to expect.”
With her background investing in a range of different properties, she’s also been able to work with a number of investors and downsizers as well.

While her business has been going from strength to strength, it hasn’t been without its challenges.

“I’ve had to have a complete change in mindset, having worked in the corporate world for 20 years,” she says.

“It’s really a mental challenge and you often doubt yourself.

“But I made that decision and backed myself and I still remember the moment I announced I was a buyers agent on LinkedIn.

“At that point, there was no going back.”

Rhoda worked with the Buyers Agent Institute (BAI) and says it made the entire process of getting established a lot easier.

“I have the knowledge of property, have my own portfolio and have done a lot in real estate, but I needed to get the confidence to know that I could make a business out of it,” she says.

“I don’t come from a sales background either.

“The course really helps you put yourself out there and learn how to talk to referral partners and build a network.”

Rhoda says her goals are to continue to build up her business and keep growing.

“My main goal is to really build a good network of referral partners around me,” she says.

“But I also want to build a good reputation that’s going to continue that pipeline of clients and referrals.”

Rhoda says that for people looking to join the industry they need to know their point of difference.

“Think about why you want to do this and what you bring to the table that makes you different,” she says.

“If they are interested in property and helping people BAI is definitely a great place to start.”

Why Become A Buyer’s Agent In 2024?

buyer's-agent-showing-home

With the recent downward tick in interest rates and price increases, Australia’s real estate market looks promising. Coinciding with this, is a surge in demand in the real estate industry for a lesser-known job title: the buyer’s agent.

Thanks to the increased demand in the market, becoming a buyer’s agent has become an attractive alternative career trajectory for real estate adjacent occupations.

If you’re considering a career change in a challenging yet rewarding industry, becoming a buyer’s agent in 2024 might be the right move for you.

Why Use a Buyer’s Agent in Real Estate?

Purchasing a home is a big decision that requires a great level of patience and know-how. If you’re having trouble finding a home, short on time, or unfamiliar with the real estate landscape then a buyer’s agent can help solve these problems.

An experienced buyer’s agent will have expert negotiating skills, an intimate knowledge of the local housing market, and contacts that include real estate companies selling ‘off-market’. Once you give your agent your budget, preferred location, and any other specifications, they can set out and begin searching for properties, leaving you to go about your normal routine. 

Why 2024 is the Year to Become a Buyer’s Agent

Now is a better time than ever to become a buyer’s agent. The job landscape is changing at an unprecedented pace, and key economic factors such as market trends and the growing demand for housing all make this the perfect time for a career change in a dynamic and growing market.

Listed As LinkedIn’s Top 6 Jobs On The Rise For 2024

According to research conducted by LinkedIn, 76% of Australians are considering making a career shift. And ranking in the Top 6 (that’s right, SIX) of Australia’s in-demand roles for 2024 is the buyer’s agent.

This means there is no better time than now to enter the real estate market and play for the other team. If you have previous experience, education, or interest in real estate, then becoming a buyer’s agent might just be your calling.

Market Trends

One of the largest contributing factors to the growing demand for buyer’s agents is the ever-increasing complexity of real estate market trends. Fluctuating interest rates, changes in regulations, and the various financing options available make buying a home a much more intricate and delicate process. 

This trend is expected to continue and create a competitive environment for buyer’s agents to offer their invaluable expertise and connections to secure winning deals for their clients.

Housing Demand

Despite rising interest rates and limited supply driving property values upwards, the Australian housing market is currently experiencing strong demand. 

Prospective home buyers are quickly recognising the need for professional assistance to navigate the complexities of the evolving market effectively, especially in key markets like Sydney and Melbourne, where housing demand is expected to remain high.

This ongoing demand increases the need for agents who can navigate the complexities of the real estate landscape and point buyers in the right direction.

Income Of A Buyer’s Agent in Australia

The potential income of a buyer’s agent in Australia is appealing, to say the least. Earnings will primarily depend on factors such as your experience, negotiation skills, number of clients, and method of payment. 

According to Talent, the average salary for a buyer’s agent is $100,000 per year in Australia. Entry-level positions are said to start around $63,750, and experienced buyer’s agents make up to $175,000 and beyond. 

So, how does a buyer’s agent get paid? Most buyer’s agents work on a commission-based model, earning them a percentage of the final purchase price. Others offer fixed-fee services or may offer a combination of both, but more on that below.

How Does A Buyer’s Agent Get Paid?

Buyer’s agents structure their fees in a few different ways. These include the commission-based model, a fixed fee, and, less commonly, a percentage of the savings.

The commission-based model is the most common approach and gives the buyer’s agent a percentage of the purchase price. This price varies but can typically be between 1.7% – 3% + GST. For example, a home bought for $1 million (the median price of houses in Melbourne), would be $20,000 for a 2% fee and $30,000 for a 3% fee. 

This means that just five homes bought in a year at a 2% commission fee would result in $100,000 for the buyer’s agent.

A fixed amount is a more transparent method and makes more buyers feel comfortable as there is no incentive to recommend a more expensive property. A new buyer’s agent might charge between $5,000 to $7,000 for each purchase. An agent with more industry experience might charge around $13,000 to $20,000.

How Buyer’s Agent Institute Can Help 

The Buyer’s Agent Institute (BAI) offers a range of programs, courses, weekly live mentoring clinics, webinars, coaches, support systems, and social media groups on apps like Facebook to champion your continued success as a buyer’s agent. 

Success Stories

We’ve had many aspiring buyer’s agents take BAI’s programs and change their lives. 

Take Raghav and Monika, for example: after getting into real estate early on, this couple took BAI’s 7-Week Accelerator Program and started their own buyer’s agency. They now help buyers find top-notch existing investment properties, or build residential developments from scratch. They have now set a personal goal to purchase 50 properties on behalf of their clients this year.

Adam Davis began his career in the military and combined this experience with his inherited love of property ownership to start his own business during the COVID-19 pandemic, Adam Davis Buyers Agent. Working with BAI, Adam says the program ‘was instrumental in getting him started on the right foot’.

Head to our website to read many more stories just like these and get started on your buyer’s agent journey today.

Darren Keen: Helping People Relocate to the Gold Coast

Darren Keen has been a property investor for over 20 years and after a successful business career decided he wanted to start helping others achieve success in property. 

 

After moving to New Zealand when he was young, he got involved in property in his early twenties. 

 

“I started investing in property quite young,” Darren says. 

 

“I had my first rental when I was about 20. 

 

“From there I flipped a couple of properties and bought and sold a couple of sections and then built a house for ourselves.” 

 

Darren ran some sales-based businesses for many years but realised that his passion for property was something he wanted to pass on to others. 

 

“I always wanted to work in the field and had no interest working in the sales side,” he explains. 

 

“I really enjoy helping people and working for the buyer rather than selling people stuff.” 

 

He eventually established his own buyer’s agency, Keen on Property, based on the Gold Coast and looks to help owner-occupier clients who want to purchase in the area. 

 

Darren says he was able to get the business up and running quickly thanks to his background in business and sales. 

 

“It wasn’t too bad in the sense that it wasn’t my first business,” he says. 

 

“The actual setting up of the company wasn’t too bad and then as with most businesses, it’s just a matter of doing the hard yards to get your name known and start with the first few runs on the board. 

 

“And then it just follows on from there.” 

 

Darren says he was able to get his business off the ground by building a network and he also focused heavily on building his online presence. 

 

Despite being an experienced investor, Darren has been able to grow his business by working with people who have been relocating to Queensland – something close to his own heart after he made the move from New Zealand during COVID. 

 

Darren worked with the Buyers Agent Institute (BAI) to help get started and he said all the resources were a huge help early on. 

 

“Just having everything in a format and a course that you could get through at your own pace was great,” he says. 

 

“And obviously I had an extensive real estate background already, so it was just jumping through the modules that I needed to finish it off.” 

 

“Then obviously making contacts and having access to a community of people that you can just bounce things off and talk to.” 

 

While Darren has been able to grow his business rapidly, he says it’s never easy to launch any new venture in a different location. 

 

“When we moved to the Gold Coast, obviously you lose all your contacts and all the people you know to work with and all those sorts of things,” he says. 

 

“So I had to build that up again.  

 

“But on the other hand, it’s been a bonus too, because you can do it with complete confidence and everyone you know that you meet wants to work with you and they don’t have a history of working with other people.” 

 

After a long career in business, Darren says he is happy to grow his buyer’s agency at a manageable pace. 

 

“I’m at a point in my life now of just enjoying life and helping people,” he says. 

 

“I’ve done the get bigger, bigger, bigger thing with other businesses where now I’m happy providing my service, my way to my clients.” 

 

Darren believes that working in property is great if you like helping others. 

 

“It’s definitely a great career,” he says. 

 

“It’s something that’s good if you have the knowledge of property and you truly want to help people.   

 

“I get the most enjoyment out of the people I help, rather than actually getting paid for doing it.” 

Jordyn Ode: Moving from Selling Agent to Buyers Agent

After a decade in property working on the selling side, Jordyn Ode wanted to start helping buyers who were struggling to get into their own homes. 

 

The experienced property professional had worked across all areas of property but found that people who wanted to buy were finding life difficult when the competition was high and stock levels were tight. 

 

“My partner has a selling business and I was working within that prior to going on maternity leave and a good client of mine had reached out and said they needed some help buying a house,” Jordyn says. 

 

Jordyn says her client was just about to purchase a home pre-auction, but because of her knowledge of the area and her previously working relationship with the selling agent, she felt that it would be a better idea to try and pick it up at auction. 

 

“The sales campaign was actually not going that strongly and it was a pretty good decision to actually wait until the auction rather than put an offer forward,” she says. 

 

“I ended up going along on the day of the auction and helping her bid and she ended up securing that property and saving some money. 

 

She says the reason she got into real estate initially was because I’d seen there was a lack of service and there wasn’t a huge amount of women doing it in Newcastle. 

 

“I decided I would move into that space and be able to give something back to people,” she says. 

 

After helping her friend secure a property at auction, Jordyn committed to helping buyers and set up her business, Keepr Property Co focused on owner-occupiers in the Newcastle and Lake Macquarie area. 

 

“I don’t miss that sales side because I feel like my personality type really fits with this quite a lot,” she explains. 

 

“I’m very service-minded and it’s nice to be in this other corner. 

 

“I feel like there is not only a real necessity for it, but people are just really grateful.” 

 

She says that during her career she’s seen a lot of buyers really struggling. 

 

“It’s really hard to watch.  

 

“I have seen this over the last nine years buyers just get absolutely smashed when they’re trying to buy a property.” 

 

She says that people will spend months thinking about a small purchase but when it comes to the biggest purchase of their lives they make spur-of-the-moment decisions with no research. 

 

“I think with the market we’re in here there’s a lack of stock and people are just settling when they’re purchasing homes,” she believes. 

 

“It’s kind of tick the box and this will do, just because we’ve waited for so long for something to come up. 

 

“So I looked at that as well and thought, what can I do?” 

 

She says she has been able to use her sales skills to source properties for clients and help people find just what they are looking for. 

 

Jordyn says her business has been building momentum and she got off to a really solid start thanks to her background in property. 

 

“I actually worked for myself as a contractor in some agencies,” she explains. 

 

”So I knew what I needed to do to get things off the ground.” 

 

Jordyn also joined the Buyers Agent Institute (BAI) and says the program has been incredibly helpful. 

 

“Being a part of the course helped with a bit of direction and there’s different templates to use like the agency agreements which has been pretty helpful,” she says. 

 

“I feel like the biggest help for me was joining Everest.  

 

“That sort of catapulted everything.  

 

“James is so forthcoming with all of this information, he shares templates that he uses in his own business and the accessibility to be able to have frequent Zoom calls and actually get coaching on things that you’re having trouble with or listen to other people is fantastic.” 

 

Jordyn says the next step for her is to build up her team and continue to build momentum. 

 

She says that it’s important to learn as much as you can when you’re getting started. 

 

“Knowledge is power,” she says. 

 

“Don’t rush the process.  

 

“That’s probably the biggest thing I’ve ever taken out of real estate is it’s great to be ambitious, but it’s really good to slow down and actually enjoy the experience. 

 

“Learn as much as you can because it all adds to the service and the value that you can give to your future clients.”