Helping Clients and Buyer’s Agents

Buyer's agent Paul Mollica

Prior to starting out as a buyers agent, Paul Mollica had a long career helping others as a financial planner.

Over the years, the ability to help his clients achieve financial success through traditional superannuation investment strategies began to diminish and he realised he needed to help his clients do what he was already doing.

Paul had a 15-year record as a successful property investor and understood that property represented a better option for most people to build wealth.

“I spent the last 20 years as a financial planner and absolutely over time realised that it was failing consumers miserably. I thought there had to be a better way.

“I was starting to invest myself and see the benefits of that through leverage and the fact that you’ve got control over the asset, you can add sweat equity, you can manufacture improvements, all these sorts of things. I started talking to my clients about it and also looking at where my wealthier clients built or accumulated their wealth.“

“None of them accumulated it from the superannuation system or saving money, it was all through either business, buying and investing in property or inheriting property. So it was pretty easy to join the dots there.”

These days Paul operates, Wealthkey Property and uses a range of different strategies to assist investors to build wealth, including looking for positive cashflow opportunities outside of metro areas, adding value through renovation while also buying in blue-chip locations, if it suits the individual. Paul is also able to help project manage any properties that are using strategies such as a cosmetic renovation to provide a full end-to-end service.

Over the past few years, Paul has transitioned out of financial planning and into a full-time buyers agent. A move that was helped by his prior relationships with both clients and referral partners.

“I was operating the BA business part-time for the last six years and then last June I jumped out of planning completely and I only do property buying for clients now. I’ve got two staff, we’ve got acquisitions teams everywhere we need them nationally and it’s going really well.”

“With my financial knowledge both inside and outside of super and mortgage broking and also my contacts over the years. I’ve got a fairly healthy referral stream coming through.”

While his transition to fulltime buyers agent has been relatively smooth, Paul found that one of the areas that were lacking was data and research. After initially looking to outsource, he found that he needed to bring the process in-house to get the best result for his clients.

“There was no-one out there that could provide that data and research service. You’ve got get the real-time data but you’ve also got to have eyes and ears on the ground as well and someone to translate that data otherwise you might as well just go and buy a property investor magazine.”

“Because of this problem I started my own service called Right House Research, cherry-picking perfect properties for investors and that’s an exclusive research service for other buyer’s agents. If we can continue to help a number of those every month as well, I think we’re doing a good thing for the buyer’s agent community and for consumers in general.”

Going forward, Paul’s goal is to continue to grow the business, while also adding value to the buyer’s agent community.

“If we can continue to help 50 to 70 families a year to make well-informed buying decisions and if I can put possibly one or two buyer’s agents on under our licence and help and grow Right House, then I think that will benefit a lot of people.”

How to Start a Career in Property

man jumping on cliff

A career in property can not only be incredibly fulfilling but can provide you with the opportunity to generate a great deal of wealth. Whether you’ve been stuck in the daily grind for a number of years, or are fresh out of school, there’s no limitations on what you can achieve as a buyer’s agent (also commonly referred to as a buyer’s advocate) in the real estate market. 

There’s no such thing as too old, too young, not qualified enough… as long as you have the right tools and a can-do attitude, you’re likely to go far. 

If you’re thinking about embarking on an exciting new career in property, then check out these handy tips to help set you in the right direction. 

Ask yourself if property buying is right for you? 

A passion for real estate is going to be so valuable in giving you the motivation to succeed in your transition into a career in property. Do you regularly read real estate news? Do you know what the prices of properties look like in your local area? If not, don’t despair. It’s never too late to get started. The industry is so dynamic and always changing, so by keeping your finger on the pulse you’ll be feeding your passion to succeed. 

You might be wondering about where you should focus your efforts and whether you want to be buying or selling property. Here are the key differences between a buyer’s agent and a real estate agent

Still unsure which path is right for you? There are so many good reasons for why you should become a buyer’s agent. Still not convinced? Get in touch with the friendly team at the Buyer’s Agent Institute to find out why property buying could be right for you. 

Complete a course in property buying

 

Education is so important in setting the foundation for the skills you need to succeed. Particularly, when it comes to a career in property. By investing in further education, you’ll be investing in your future and giving yourself the best chance of success. 

Studying to become a buyer’s agent with the Buyer’s Agent Institute is designed to give you everything you need to launch yourself into the property market as a well equipped buyer’s agent. You’ll learn everything from how to negotiate huge property deals, expertly service clients, set up your business and more. In addition, you’ll receive ongoing support from a community of like minded individuals who are also focusing their efforts on making their mark on the industry. 

Already working full time? No problem, you can complete your studies at the Buyer’s Agent Institute on a part time basis. You get to choose the pace at which you study, giving you the freedom to set the speed at which you transition into a career in property. 

Gain real life experience 

There’s nothing like practical real-life experience to help build your network and set your expectations for what a career in property will be like. On top of study, make a list of local buyers agents and reach out to find if there are opportunities for work experience. Even if it’s just grabbing a coffee with your local agent, there’s so much you can learn, just from asking questions. The Buyer’s Agent Institute has a network of agents from all types of backgrounds, so reach out to our team if you’d like help connecting with an agent to help answer any questions. 

You can also start regularly viewing properties and auctions so you can get more familiar with the market and the steps involved when buying property. You’ll be surprised how much extra you can learn. 

Just do it

It’s so common to keep putting off important decisions just because they seem too hard. What we often forget is how much is lost by not taking that first step into what can be a life changing direction. 

Speak to the team at the Buyer’s Agent Institute today to find out how you can get started in an exciting career in property.

What 20 Years of Financial Planning Can Do To You?

Buyer's Agent Paul Mollica on what 20 years of financial planning can do to you

Ben Handler:

Welcome to the Buyer’s Agent Institute Show. The purpose of the show is to bring awareness to buyer’s agents. To bring awareness around the career opportunities that the buyer’s agent sector is providing to people. To bring awareness around the value that buyer’s agents are providing to people who need help buying property. Our goal with the show is to really strip back and dive into the remarkable stories and journeys of buyer’s agents who are paving the way for the fastest growing career sectors in real estate right now. Our guest today is a special one, his name is Paul Mollica. He’s here from Sydney. He has 20 years experience. He’s been self employed in the financial planning space. He’s written a book on personal finance, he’s very passionate about property investment.

Ben Handler:

We’re going to talk and dive into this whole concept around leverage, which he really enjoys talking about. He’s got a very strong opinion on super, which we’ll also going to dive into and hopefully we’re going to really flesh that one out. And he really has had a passion to get into the buyer’s agent space, primarily to focus on providing quality advice. He is the director and founder and buyer’s agent at Wealthkey Property. Today I’d like to introduce Paul Mullica. Welcome Paul.

Paul Mollica:

Ben hi. Thank you for having me.

Ben Handler:

Pleasure to be here. I don’t know where we start. Do we dive into super or do we dive into leverage with property?

Paul Mollica:

Well, it’s your show Ben, so where do you want to start?

Ben Handler:

Let’s talk about super.

Paul Mollica:

He’s gone for the throat.

Ben Handler:

I just thought we’ll just dive straight in because you obviously, you’ve got a lot of experience in this space. A lot of people think they have experience and don’t. So it’d be good I guess, just get a bit of insight around I guess, just your perspective on super

Paul Mollica:

It’s a very interesting and highly regulated industry. There’s a lot of money in there. There’s a lot of what I would call a false sense of economy around superannuation. I spent 20 years as a financial planner. I have now left that business and I’m a full time buyer’s agent. I was a part time buyer’s agent before and I’m also a passionate property investor myself. So I’ve joined the dots between how people have created wealth with property versus how they’ve created wealth with superannuation and other assets and have landed firmly on this side of the fence.

Ben Handler:

And what side of the fence is that?

Paul Mollica:

The side of the fence that says, “Use leverage wisely and buy property and over time you’ll do fine.”

Ben Handler:

And when you were working as a financial planner, I guess if clients were coming to you saying, “Hey, we want to get into direct property.” Well how would you deal with that?

Paul Mollica:

The thing with property is that it’s not a regulated financial asset. So by default, there’s a strong bias against property from people that can’t make a quid out of it. So there’s this blind spot. And as the walls have calmed down and financial planners and accountants and mortgage brokers and other professionals have built wealth or seen wealth being built through property, their eyes have been opened up a little bit.

Ben Handler:

When you were working in the financial planning space, you were doing buyer’s agent work then?

Paul Mollica:

I was, yeah. Yeah I was one of the very few licensed financial planners that also had my real estate license. So I was very firm on that. About halfway through my 20 year career I started investing in property myself. And I joined the dots and thought all these clients that have a decent amount of wealth, they are Sydney homeowners and they’ve got 6, 7, 8, $900,000 perhaps in super and I was helping pre-retiree and retiree clients and wondering and asking the question, “How did you get there?” And a lot of the time they’d bought a property 10 or 20 years ago. They’d had a property that had grown their own wealth, the family home or they’d inherited property. Next to none of them saved their way to wealth which leads me on to leverage.

Ben Handler:

That makes sense though. I can say that especially where we are today with the world as it is. I mean consumer spending so high and people accumulating so much debt on credit card and there doesn’t seem to be like a new wave of like, let’s save. It doesn’t seem like it’s been there for a while either.

Paul Mollica:

It’s just impossible to save your way to wealth and interest rates are so low at the moment. If I can buy a quality asset in a growth area for someone that’s delivering say a 5% rental yield and they’re paying three and a bit in interest rates, it neutrals itself out. So the question to ask my clients, if fear isn’t holding them back and that they’re buying quality assets is, “If it costs you next to nothing per month to hold a 3, 4, $500,000 asset, how long can you hold it for?” And the answer is as long as you damn well please.

Ben Handler:

What do you see as common mistakes? And you might’ve seen this when you were working in the financial planning space with some of your clients, but where do you see people go wrong with buying resi property. Like investment, not on a rock where they’ve inherited or they bought a family home, but more when they’re investing?

Paul Mollica:

They’re sold schemes, they’re sold scheme. So crappy bill quality, investor slums, marketing companies that are offering 25, $35,000 in commission and buying solely on shiny new products that have a depreciation schedule. You’ve got some experience there.

Ben Handler:

Well I’ve seen it and people fall for it.

Paul Mollica:

They do.

Ben Handler:

It’s like their attention goes depreciation schedule and they forget about the product that they’re buying.

Paul Mollica:

Yeah, yeah. And it’s smoke and mirrors and a lot of it’s just bullshit and it’s rubbish stock. I’ve developed a system in the business called the ABCs. So when you’re looking at the ABCs, you look at the area, then you look at the building itself. What’s income? What’s in demand? What’s livability. Can I add value to it? Is there a decent block of dirt under it? So the area, the building and then cashflow is last and comparables.

Ben Handler:

I like it. [AB double C hey. 00:06:49] You’ve kicked off Wealthkey Property and now you’re kicking big goals and I knew it was going to move quick. So now working with clients, for example, that are coming to you specifically to buy property, how do you compare that experience? Because obviously you had 20 years in the fin planning space. How do you compare now the client experience, the journey, it must be different.

Paul Mollica:

It’s night and day, it is night and day. The amount of rubbish and compliance and complexity that was in that financial planning world that didn’t protect anyone. Because you can give bad advice in a compliant way. And there’s also dodgy real estate agents and dodgy market is out there for property as well. But the question was, how do I compare the experience? I jump out of bed, mate. I love it. I love it. And I love project managing the process. So I only make people two promises. One is that I’ll get you invested because time poured don’t know where to start. We’ve got this whole, what I call the circle of confusion house or unit? Regional, city, what price point et cetera. So the two promises I’ll get you invested and I’ll keep you safe. That’s it.

Ben Handler:

Powerful promise.

Paul Mollica:

I keep it.

Ben Handler:

It’s compelling.

Paul Mollica:

Yeah.

Ben Handler:

So clients, I mean you’ve obviously built up 20 years self-employed in the fin planning space. You’ve obviously built up a series book of clients who like and trust you and you’ve done work with, have you felt like a lot of your clients naturally have come from past dealings or is it a new wave of new clients coming to you?

Paul Mollica:

Yeah, I’m promoting my property business in its own right. So I can’t actively pursue for commercial reasons or can’t actively pursue my previous clients but maybe they’ll say this video. But yeah, a lot of new stuff and I’m working the business to business referrals. We’ve got I think some fairly realistic goals and that is to help 50 to 70 families per year to get invested safely in areas that have got good growth drivers where they’re not going to have high vacancy rates. They’re not going to have dodgy assets. So we manage the building and pest the, introduce them to conveyances and lawyers and all that sort of things that can be very confusing particularly when you’re buying into state. But the interesting thing is that a lot of the clients we’re working with now want to buy two and three properties with us immediately. So that’s a really nice feeling when you’ve just gone unconditional on a property and you get a text from the client saying, “Thanks can we go again?”

Ben Handler:

So is that stemming from your first initial discussions with them about a strategy or are they just coming to you saying we’re ready, we want to go again? I guess the question is, has that been pre-framed earlier on around, this is part of the plan and then they’re just comfortable to go again now or they just bring it up to you?

Paul Mollica:

It depends on the client. A lot of the times it is pre-framed. I’ve got a one page worksheet and I’ve been talking to people about their money stuff and their life stuff for 20 odd years. So I get the strategic intent and I get that you’ve been working your ass off paying tax for the last 30 years for a lot of my clients around 50. And you’ve only got X amount in super what the hell’s going on there? And I can overlay that with my own property journey and say, well I’ve got 200 grand in super and $2 million worth of property assets or whatever it is and show them real examples. But the beauty of this business is that no one needs to be sold on property, they get it.

Ben Handler:

But they’re getting extra value with you. Like when you said earlier around your experience with financial planning, talking about managing money and just lifestyle and understanding and getting awareness around super and just how to do things. I mean that’s an extra added bow they’re going to get when they come to you for the buyer’s agent.

Paul Mollica:

Look I’m not licensed as a financial planner anymore but no one can take my knowledge and my connections away from me. So like a really classic example is that if you’ve got, you’re alright for me to just unpack a bit of a case study for you.?

Ben Handler:

Yeah, yeah, yeah.

Paul Mollica:

So you’ve got a mum and dad that are earning 150 grand a year combined. So they’ve got say 15,000 odd going into superannuation each year. They might have $300,000 in assets there and there’ll be paying between 2 and 3% in fees. So that’s between seven and $10,000 in fees. If they took 150,000 of that money and used it as a deposit and costs against a $450,000 asset a property, then they still had 150 left over. They’re only borrowing 70 or 75% of the cost of the property. So it’s positive cashflow, it’s bidding off rent and they’re controlling $600,000 in assets that they’re not losing sleep at night over instead of $300,000 worth of assets that they’re getting [builted 00:12:20] on fees for. That is really exciting to be able to do that for people, for a long play, for a 7 to 10 to 15 year play.

Ben Handler:

How do they respond when you first break down an example like that? When they’re unaware of that example?

Paul Mollica:

Most people just ask if it’s legal.

Ben Handler:

Makes sense.

Paul Mollica:

Yeah.

Ben Handler:

This is all about board poll.

Paul Mollica:

Yeah, yeah.

Ben Handler:

Now that’s exciting. I guess this is the value that people get coming to Wealthkey Property. It’s not just about…

Paul Mollica:

Money is just an idea and it’s pretty basic when you break it down to its core which is why I wrote the book that I published a few years ago. But essentially if you and I are in a race and you’re earning 150 a year, I’m earning 150 a year and you’ve got $300,000 in superannuation going up and down with the market, getting fees taken out of it and I’m controlling property and both assets perform at the same rate, it might be 6% a year. I think actually ASIC money smart website says that direct property will perform over a 10 year average at 6.3% shares 6.5%. So you’re going to beat me by 0.2. But getting back to the race, you’re controlling 300,000 worth of assets, I’m controlling 600,000 worth of assets and we’ve both got 15 or 20 years till retirement. I’m going to beat you because compounding says that if something doubles twice over a period of time, you’ll go from 3 to 6 to 1.2, I’ll go from six to 1.2 to 2.4, I’ve just builted you.

Ben Handler:

Outperform.

Paul Mollica:

And all I’ve done, all I’ve done is use leverage and compound interest.

Ben Handler:

So yeah using property is of the vehicle.

Paul Mollica:

Absolutely, yeah.

Ben Handler:

That’s interesting. I don’t think there’s a lot of people who are, especially in the buyer’s agent space that I know of who are really playing and who really understand this space and applying it. So it’s obviously a big opportunity for you.

Paul Mollica:

Yeah. Well it’s a big opportunity for the mum and dad consumer more to the point.

Ben Handler:

So Paul you’ve obviously started Wealthkey, you’ve kicked off the ground quickly. A lot of quiet acquisition, a lot of purchases and no surprise. I guess with any new business, it comes a lot of learning. Do you mind sharing I guess maybe some things that have popped up that maybe surprised you, bit you in the ass, or maybe didn’t? Just I guess anything you think it’s worth sharing?

Paul Mollica:

I think control growth is really important. So once you deep dive into a suburb and you’ve got the area, you’ve got the building then you’ve got to negotiate. And then all of a sudden you’ve got all these different parts to manage. So having really strong systems and processes and a really good team is key. So I’ve got a great in house team. We do research, outsourced research but then due to the Rona, I’ve had to have acquisitions teams set up into state because that’s where I’m buying a lot of value for my clients. And that has proved to be really awesome because I can build in efficiencies. Not only have I got into state partners that will do video walkthroughs and have really good suburb knowledge but clients now are more accepting of doing a zoom meeting. So not having to go and pay for parking and spending three hours doing a one hour meeting is really good. So yeah, it’s just control growth and having some fun along the way but looking after each client from beginning to end.

Ben Handler:

Yeah I love what you said. You said teamwork, systems, processes. I mean the pillars of any business and you seem to have obviously understood that and nailed that early on, which is important. And that’s how you do grow. You talk about controlled growth, but when you do get that dialed in, you can grow at a speed.

Paul Mollica:

I had a little bit of a head start there Been because I’ve been working on this stuff for years as a part time proposition and now I’ve bitten the bullet and gone full time and I can simply help more people. It’s…

Ben Handler:

It’s so good. What’s the future of… I know you’ve just started, but obviously is it like next 12 months? I know you said you’re looking to, was it 50 to 70 families you’re looking to buy for? Is there anything else on the agenda for Wealthkey Property for this FY?

Paul Mollica:

We’d like to, I’ve got a really good support person at the moment that I’d like to get licensed up so that there’s two buyer’s agents and one support staff but like most areas of my life, I’m making it up as I go along.

Ben Handler:

I love it. Good stuff. And where can people find you?

Paul Mollica:

Wealthkeyroperty.com.edu and Wealthkey Property on Facebook as well.

Ben Handler:

I love it. And book, title of the book?

Paul Mollica:

Your Money Boat. I’ll send you a copy.

Ben Handler:

Yeah, I’ve got to read that one. I’m looking forward to it. It’s got your personality in it, then I’m ready.

Paul Mollica:

A lot of people have said to me, “Reading this book it’s like hearing your voice,” and it’s driving me a bit crazy. So I don’t know if that’s a compliment or not, but I’ll take it.

Ben Handler:

I think it’s a compliment. Thanks Paul, I appreciate it.

Paul Mollica:

Okay. Thanks Ben.

Ben Handler:

For those that are listening, it’s pretty rare that you’ve got someone like Paul with literally 20 years of financial planning experience. Obviously he’s not licensed as a financial planner anymore. However, I guess, going to someone like Paul, you’re not just getting the stock standard I guess buyer’s agent experience. You’re going to get a wealth of knowledge prior. And as Paul said, he’s focusing on investment, he’s buying interstate. So I’d highly recommend check out Paul at Wealthkey Property. It’s on the screen. As you can see, massive big personality, lovely guy. Hope you really enjoyed this episode. See you next week.

Please watch he full episode here:

From Selling to Buying

Buyer's Agents Sue & Simon Scott

After purchasing her first property as a 19-year-old, Sue Scott has gone on to build a large property portfolio that spans the globe.

Sue has been involved in the industry in various capacities for many years and now works with her son Simon, at Scott Properties Group based out of Queensland.

“I bought my first property when I was 19 in England and then invested in other properties until I came back to Australia in 2006.”

“I started the process over again by buying properties that were not always in the high-end areas that looked to be good opportunities moving forward, so it wasn’t for any instant capital gain, but they had good rental potential.”

“Simon bought his first property in the UK when he was 22 and he had a similar path. We’ve been buying and selling, in Australia for the last 14 years.”

Sue has worked as both a selling agent and buyers agent but liked helping people as opposed to the marketing side of sales.

“I was a selling agent in Noosa for many years and when Simon got his licence, he sat on it for quite a while not sure what we were going to do because I actually did not want to go back into the selling arena. I’d had enough of putting boards up.”

“Simon’s background is slightly different. Simon is an award-winning architect in the UK and an award-winning building designer here in Australia.”

“After we thought it over we said, “How about a buyer’s agency?” Because up here in Queensland generally there’s very little education as to what a buyer’s agent was.”

With Simon also having a background in architecture, Scott Properties Group is able to help both investors and owner-occupiers, and especially those looking to build or renovate.

“As a buyer’s agent, we nurture our clients as if they’re our friends in the end, especially owner-occupiers because it’s a very, very different strategy to an investment property.”

“We’re kind of like a more of a one-stop-shop that’s for people who want to buy. So that’s quite an important part of our business as well. It’s not just a buyer’s agency and negotiating it’s also having someone who can actually advise them on all manner of different things and also building.”

“A lot of our clients who are investing come to us because they know that we’ve got a critical eye on the actual building itself, especially if it needs renovating.”

Sue and Simon decided to work with the BAI to improve their all-round skills and build a network of other buyers agents across the country.

“We upskilled with Ben, which was great to be part of that and we’ve made some really good connections within that group as well.”

“It wasn’t so much how to run the business because we’re already entrepreneurs and business people, it was more tapping into his knowledge and to better understand the difference between being a selling agent and a buying agent. Because why reinvent the wheel?”

“No-one knows it all. So to have a mentor who has been through it from day one through to current times is worth everything quite frankly, we thought to be honest because it stops us from doing things that we probably didn’t need to do.”

Sue hopes to keep growing the business over the next five years but wants to retain the personal, boutique business model to better serve her clients.

“We will always be a boutique business. We don’t want to have hundreds of clients. It’s not how we want to be. We want to keep boutique, we want to be about the people that regardless of what they want to purchase, we’re going to be there and we’re going to control it ourselves.”

Giving People Honest Advice

Buyer's Agent Ben Plohl

After 15 years as a property investor, Ben Plohl has built up an extensive understanding of what a great investment looks like.

Ben started buying property at 18 years old and built up his portfolio across the course of his working life. After working as both a chartered account and CFO, Ben made the transition into a full-time property, in a bid to follow his passion and help others.

“As soon as I turned 18 I went out and bought my first property and from there I really developed a passion for property.”

“Over a long period of time I was able to build up a pretty large property portfolio and towards the end of the corporate career I didn’t need to have that corporate lifestyle anymore, I had a young family, I decided to make the transition into a buyer’s agent.”

Having worked with buyer’s agents throughout his own investment journey, Ben understood the benefits and felt he would be a good fit both personally and also given his background in business.

Ben’s business, BFP Property Buyers, focuses on the Sydney area for owner-occupiers given his in-depth knowledge of the area but also helps investors identify properties in all locations.

“We do both owner-occupier and investments. For owner-occupier perspective, we target Sydney, predominantly around the Hills district, Lower North and Upper North Shore, the Eastern Suburbs and the Inner West of Sydney.”

“From an investment perspective, we don’t have a bias to any particular location. Our location analysis and selection are based on a scientific data approach where we look at the economics behind certain markets and understand what’s going on at a sort of micro-level to then give our clients the advice around where to invest in in order to meet their specific goals. At the moment we invest in just over four different states across the country.”

BFP Property Buyers started at the beginning of 2019 and has grown quickly. Initially, Ben reached out to the BAI to help him get the business started on the right foot.

“Having run businesses in the past and big teams, I think going into your own small solo-operator business is always daunting in a new industry.”

“With Ben’s help and his course, it was a way to give me comfort in having a crack at it and ever since I started it’s been great. He’s a good guy.”

Going forward Ben is looking to continue to grow his business while focusing on helping people.

“Setting up a business is always great – the financial benefits are always great. But for me personally, it’s just helping people – giving them honest advice about helping them make better decisions when acquiring their largest asset that they most likely will buy in their lifetime. So that’s really important.”

“It’s important for me to be giving them independent representation in making smart decisions and not overpaying for property.”

For those looking at a career as a buyers agent, Ben suggest people give it a crack.

“I think it’s important that you have a good, thorough understanding of property. I think that’s really important. Having good interpersonal skills, being able to understand or extract information from your client to really give them valuable advice around what they might need and what they might not need.

“But ultimately it’s just if you’ve got the confidence then have a crack. I think the industry’s still in its infancy and there are opportunities for everyone.”

Mind, Body, Sold

Buyer's Agent Elaine Davies from New Road Property on Mind, Bold, Sold!

Ben Handler:

Welcome to the Buyer’s Agent Institute how. The purpose of the show is to bring awareness to buyer’s agents. Bring awareness around the career opportunities the sector is providing people. To bring awareness of the value that buyer’s agents are providing people who need help buying property.

Ben Handler:

Our goal of the show is to strip back and dive into the remarkable stories and journeys of buyer’s agents who are paving the way forward in one of the fastest-growing career sectors in real estate right now.

Ben Handler:

Our guest today is Elaine Davies. She’s from the UK. She’s from Wales. She’s got an awesome career background. It’s very diverse. She was a TV and radio presenter. She was a magazine columnist. She is an author. She recently published a book called Mind, Body, Sold. She’s published, I believe, four books. She’s also worked as a selling agent, and that was in Asia.

Ben Handler:

When she did go through a divorce, when she was back in Australia, she then got back into becoming a selling agent again. But then realized that the buyer was heavily misrepresented. There was a massive gap. The buyer needed more attention. So she became a buyer’s agent. She worked for a few firms. We actually worked together at my former company Cohen Handler. She’s awesome.

Ben Handler:

And now she’s recently started her own business, called New Road Property. And Elaine has a very strong purpose. I think it’s very deep. It’s really focused on empowering women. Helping women become more financially secure. Helping women understand how to get the money to work for them. And using the property as an investment vehicle to really achieve it.

Ben Handler:

I’m super excited to introduce Elaine. Welcome.

Elaine Davies:

Ben, thank you. What a beautiful introduction. You’re so gorgeous.

Ben Handler:

Thank you. There’s a lot there. We knew you’ve got a good background. It’s a deep background. So, did I nail it?

Elaine Davies:

You nailed it. There are no re-takes here.

Ben Handler:

Awesome. You’ve got the book there, Mind, Body, Sold.

Elaine Davies:

Yeah, I’ve got the book. So, you’re right. I wrote this because I really… You were a buyer’s agent, I’m a buyer’s agent, but not everybody wants to use a buyer’s agent. And maybe people live in small communities. So I gave away every single tip. Everything from the searching to the negotiating. It’s all in here. So for 30 bucks, people can have our experience.

Elaine Davies:

But I also delved into the mindset. Because a lot of times people don’t buy, not because they don’t know how to look, and not because they haven’t got the money, but there’s something in them. They’re in property mindset, or people around them are going, “Don’t do that. Come out for a cocktail. Don’t save that money.” They haven’t got goals. They haven’t got a vision. So I wrote that as well.

Elaine Davies:

And I’ve also written a little part about why women drew the wealth short straw and the circumstances around that. But, more importantly, what we can do about it.

Ben Handler:

It’s powerful, and I love the heading. I know I spoke to you last year about it. I read it, and it is very good. And you give away a lot. I always admire it when people actually give it all out. They’re not just giving a bit, as like a tickler.

Elaine Davies:

It’s not a lead magnet.

Ben Handler:

That ain’t a lead magnet. No, but I think you’ve got a lot of experience. As I said, you’ve worked as a selling agent overseas. You’ve worked as a selling agent, here in Sydney, for a long time. You’ve worked as a buyer’s agent. You’re running your own company now. You’ve also got life experience. You’ve been a writer. You are a writer. You’ve got a lot to bring to the table, right?

Ben Handler:

And I think, more importantly, what I feel connected with what you’re doing is… even though I’m not a female… is how you are connected with serving women.

Elaine Davies:

Yeah, that’s a good word.

Ben Handler:

Why are you so passionate about it?

Elaine Davies:

Oh, well, two reasons. Yeah, I’m glad you asked me that. There’s a really big picture, in that statistics are showing that the growing stats around homelessness is women, and it’s growing evermore.

Elaine Davies:

So, women coming out of divorces, or all kinds of reasons. But women are actually ending up on the streets. So that’s the big picture. I just want to be a tiny little cog, in helping that level down, and come back a bit. And that, I think, is a lot to do with mindset, and people [inaudible 00:03:57].

Elaine Davies:

Now, on a personal level, as you say I was on the TV, I was on many radio stations, including [inaudible 00:04:05], Qantas. I think I was writing about seven magazines. I was publishing authors. I was the Carrie Bickmore of Sydney. And I was running large. I was flying all over the world. I was working, even back then, on my computer.

Elaine Davies:

Then I got married, and within four years, I was a single mother of a two-year-old. Now if I hadn’t frittered that money away in my 20s and 30s, I would’ve been fine. But I was of the mindset then, and I don’t come from a family where we create money. I come from a family where you work hard. We’re grafters. That working-class thing. It’s week to week. And everything’s got to be hard.

Elaine Davies:

My own story, my life would be… I’ve caught up now, but when my marriage broke up, I was like, “Okay, what do we do now?” And it was quite tough for quite a number of years.

Elaine Davies:

Yeah, I’ve seen that story happen so many times, and it’s so easy just to save a little bit, and get an investment.

Ben Handler:

Yeah. It sounds easy, but a lot of people don’t do it.

Elaine Davies:

We just need to spend less and save more. My grandmother had four dresses in her… I think she had three dresses in her wardrobe. A day dress, a church dress and something else. But think how big the wardrobes were. They were just little wooden wardrobes.

Ben Handler:

I’m surprised about the women and the homelessness. I actually didn’t know that. That’s insightful. How are you finding women, in terms of them being receptive, to wanting to go on this journey? To really have the money working for them, and to really start building wealth themselves.

Elaine Davies:

I think a lot of them feel really relieved because a lot of them have said… women are really good savers. We run households, sometimes with six people. We’re juggling bills. There are mortgages, there are school fees going out. There are school notes going out. So women are actually very good managers of money.

Elaine Davies:

It’s the next step we don’t tend to take. For some reason… And I was talking to a very successful woman about this the other day. She said, “Oh, we’re a great team. I do the searching, and my husband does the buying.” And I said, “Oh, interesting. So you do the pretty bit at the beginning, and you hand over the finances?” She went, “Oh, yeah, I suppose so.”

Ben Handler:

Handballs it.

Elaine Davies:

Handballs it. “You do the negotiations. I don’t want to do that.” We’re really good negotiators, women. We are constantly negotiating all day, every day. We need to own that in a really deep and powerful level. And just step up and go, “Yeah, man, I’m going to create this life.”

Ben Handler:

I personally think that women, in my time that I was working specifically in the buyer’s agent space in my company, I actually think women are more suited for the role. I think the selling side is very alpha male. Dog eat dog. And I do… And I would see that… I know you’ve been a selling agent. I haven’t. But I would see it’d be hard for a lady on that side. Maybe that’s wrong, but that’s how I see it, unfortunately. But on the buy side, I think the women have the power. And I hope to see more women.

Elaine Davies:

Me too. It’d be great to see more women in the industry as a whole. But it’s interesting you were saying… Because I became a buyer’s agent because I didn’t like the way the buyers were being treated. And, while I’m in real estate and so are you, I think we’re pretty honest people. Our core is that we’re working for the particular clients we’re working for.

Elaine Davies:

And I remember, it happened to me a few times, a buyer would call me and say, because I’d built up such a good relationship, “Look, Elaine, I can go another 20, but don’t tell the vendor. Start at five.” Well, they’d already told the vendor. I was the vendor’s representative. So I’d file my nails all day, go for a coffee and come back, and go, “Really exciting news. We’ve got it for the 20. I couldn’t go to five, don’t worry about that. Really exciting, got it for the 20.” And I was a pretty level negotiator.

Elaine Davies:

Yeah, absolutely, people really need a buyer’s advocate, because you’re making money when you buy, not when you sell. You buy rubbish, it’s not going to come up above the medium, which is what we all want.

Elaine Davies:

So I would rather see people put their money into a buyer’s agent, than into a real estate agent.

Ben Handler:

It’s fascinating what you just shared, I’m not surprised, regarding how transparent buyers are with real estate agents. I think they forget that the selling agent works for the vendor.

Elaine Davies:

Selling agents, just by their nature, are friendly, even if they’re not behind closed doors. But a lot are. I’ve got nothing against selling agents. But they’re working for the vendor. And they just don’t know.

Ben Handler:

How was the shift? I know you’ve been a buyer’s agent for a while. This is not new to you. And real estate’s not new to you either. You’ve got a lot of experience. However, how was that shift when you moved? Because you would have moved from a selling agent to a buyer’s agent at a time when it was still not very recognized.

Elaine Davies:

I was kind of one of the first. Not real… There was another batch before me, but it wasn’t like it is today. I loved it straight away. Yeah. And the guy I was working for had… he’s a quite flashy guy around town. He had his Ferrari. Actually, it’s not that fun to get in and out of. They’re better on paper than they are. No, but apart from that, I loved it straight away. Looking at all these amazing properties. But not getting fooled by the smell of fresh coffee, and lights on inside, and all that. A lot of it is common sense, but you only know once you know.

Ben Handler:

It’s true, and you get fooled. A lot of buyers get fooled. They walk into a place, and they don’t judge the light correctly. They’ve gone at the wrong time of the day. They can do stupid things.

Ben Handler:

Let’s talk about New Road Property. So you’re based in the inner-West?

Elaine Davies:

Yes I am based in the inner-West, and inner-city.

Ben Handler:

Okay, inner-city. So you’re focusing on…

Elaine Davies:

Inner-West and East, which is why I chose to have my office in the city. Because I really know both just as well as each other.

Ben Handler:

And they’re good areas to service.

Elaine Davies:

They’re great, and I love them both.

Ben Handler:

Are you specializing primarily in owner-occ, investor, both?

Elaine Davies:

I’d say I’m 50, 50. It’s funny, I was just thinking about two of the last properties I bought. I bought a beautiful terrace house here in Surrey Hills for 2.3 million, and I bought an apartment… I can’t remember the name of the suburb now… for 850. But the apartment was for owner-occupiers, and the 2.3 million was for investors. And they could easily have been the other way around. So a good property is a good property.

Ben Handler:

What happened during COVID? Obviously, for all of us, it was a shock, it was quick, a lot of change. What did you notice, whether it was property or anything?

Elaine Davies:

Well, my garden’s looking good.

Ben Handler:

Your garden…

Elaine Davies:

It’s never looked so good. Obviously, for a while, we couldn’t take people out. But, in a way, I was busier, because we were really finding the off markets even more. And I found that one conversation was leading to another. I actually found real estate agents were more open to saying, “Look, I think there is a house coming up actually.”

Elaine Davies:

Because, suddenly, people just became more of enclosed society. That’s the wrong word. What am I trying to say? Just started working better together, I felt.

Ben Handler:

They were collaborating more.

Elaine Davies:

That’s the word. That’s the word, Ben.

Ben Handler:

Yeah, I felt that as well. I felt that.

Elaine Davies:

I think it was such a shock to the system for everybody. Because I was a person who was in denial. I was one of the last to go, “Okay, this is really serious.” I really found people quite helpful.

Elaine Davies:

So I’d be… As I say, speaking to one real estate, “Actually, there is a house coming up, that’s not me.” I’m like, “Okay.”

Ben Handler:

You’re being nice today.

Elaine Davies:

What’s going on? I like COVID.

Ben Handler:

Yeah, it seems like people became a bit more vulnerable, a bit more open.

Elaine Davies:

Yeah. Let’s hope that stays.

Ben Handler:

That’s what I’m praying for.

Elaine Davies:

Yeah, me too. It would be wonderful if the world stayed… It does feel like we’re all now against this big baddie out there, and the baddie’s the virus. And we’re all looking after each other.

Ben Handler:

Question. It might be a silly question. Are you only servicing women as clients? Or will you take on…

Elaine Davies:

No, I’m not ever turning away. You know, we turn away clients.

Ben Handler:

Of course.

Elaine Davies:

The funny thing is, I don’t tend to work with many single guys. So I work with couples a lot. And we have a good laugh with that. Because I like to separate them. So I have this thing… Giving away a few of my tips now. But I get them to fill in separate briefs, the husband and the wife. No peaking. Because that, straight away, gives me a clue into what’s stopping them buying, what’s one of the things.

Ben Handler:

That’s smart.

Elaine Davies:

Because a lot of people, again, they don’t know what they don’t know. Hopefully, they love each other. So one is saying, “Oh, if you found a great house up there, I would live there.” And vice-versa. But really deep down, they’re not going to. They’re not going to move suburbs. Or they’re not going to live in an apartment. There’s something there that is fundamentally a stop, and they can go looking for a property for two years.

Ben Handler:

So, hypothetically… I’m sure you’ve been through this. You get two client profile forms back, quite different. Do you then, “Is this intervention now guys?”

Elaine Davies:

Yep, it’s intervention nos.

Ben Handler:

And, “Unless we come to a mutual agreement, we’re not moving forward.”

Elaine Davies:

Oh, we always come to a mutual agreement.

Ben Handler:

Who budges first? Male, female?

Elaine Davies:

Okay, let me think of it. [inaudible 00:13:08] So that was the male. No, I’d say half and half. A lot of it is just pointing it out. It’s not a gender thing. It’s more personality dominant, or whatever.

Elaine Davies:

One couple had been together for 30 years, and she was the one that called me. And she was like, “He’s getting on my nerves.” “Now”, I said, “We need to talk.” So they came in, hardly talking to each other, and their story was, “We are in the car on Saturday.” She would say to him, “Stop the car.” And he’d say, “Fine.” And she’d get out and slam the door.

Elaine Davies:

And what I realized was, she had put, “They wanted to buy in the next three months”, and he said, “No rush.” But she was the one that felt under pressure. So I said, “This is really interesting. What it’s telling me is, his communication with you is just showing you stuff. He’s just going, ‘What about this one? What about this one?’ He’s not actually… Not everyone he shows you, he wants to buy. He’s just trying to have a conversation.” And they walked out of my office holding hands.

Ben Handler:

Wow! I’m sure… Is that a rare outcome?

Elaine Davies:

Well, it’s usually… Holding hands, yeah. But, no, there’s usually a joy or a breakthrough. So sometimes they’re just exhausted, and they’re like, “Okay, get it.” And we get it.

Ben Handler:

What’s happening for New Road this year? Obviously, this year’s been a crazy year for everyone?

Elaine Davies:

Yeah.

Ben Handler:

Is it just business as usual? Obviously, you’ve got your course coming out. Is there anything different coming?

Elaine Davies:

I don’t think this is the year for me to change anything on New Road Property. It is business as usual. But I’m very excited about my course because as I say, it’s… and a lot of it is around understanding the real estate agent, and what they do, and what they say, and how to look at the property negotiations. So, I’m really excited.

Elaine Davies:

And I’m going to jump into a Facebook group and be part of it. To build a community around that. But it’s going to be business as usual because I love it. I love it. What’s to change, you know?

Ben Handler:

You don’t… In real estate, we don’t need to change a lot.

Elaine Davies:

We don’t. I’ve kind of arrived.

Ben Handler:

A lot of the old stuff really works. So social media, there’s some new stuff, nuances, that you can do, but a lot of the old stuff still works. And I think a lot of people are trying, I feel, with where we are now in 2020, to use technology to get somewhere quicker. A lot quicker. And take short-cuts. But what we do in real estate, I believe, it’s the old stuff that works.

Elaine Davies:

You can’t outsource relationships. You can’t say to somebody else, “Make this call. Read this thing.” You’ve got to be in front of people and talking, and luckily I quite like that.

Ben Handler:

You can’t outsource relationships. That’s what is going to be the title for this discussion. That is one thing that cannot get outsourced.

Elaine Davies:

No, anything can pretty much get outsourced, but that relationship… One of the things I really dislike, is when there’s almost I feel like a con when you are signed up by one buyer’s agent, and then you sign, and you go, “Actually, it’s not me you’re working with. It’s this other person.” And there’s been no transparency through that. That really irks me when I hear that. And it happens in a few industries, it’s not just ours.

Ben Handler:

Can I ask you, why do you really feel you can’t outsource relationships? Because a lot of things, we can outsource now. Everything’s basically outsourced.

Elaine Davies:

Because it’s so personal. It’s my relationship. I can possibly introduce somebody into there, back into my relationship, but then I’m… obviously I’m in… not in [inaudible 00:16:27], but then they would recreate their own relationship. And that’s different. That’s an introduction and a warm… But if you… You know people hire people to do what they call cold calling, or warm calling. “Call this person, and see if they want to work with me again?” It’s like, “No, that’s the one thing, that is the relationship.”

Ben Handler:

Relationships for real estate is… some people say it’s more important than property.

Elaine Davies:

Well, that’s ironic. I’m glad you brought that up, because I’m a people person. It’s my clients I’m passionate about. I know all about property. I know a good one. I know how to negotiate. But it’s the clients that I’m passionate about.

Ben Handler:

Are you very [inaudible 00:17:06] with who you take on?

Elaine Davies:

Yes, from experience.

Ben Handler:

Is that because would you say you’ve taken on the wrong client?

Elaine Davies:

Yeah, in the past. They’ve always bought, but I think if you buy… And this is any business, and actually any part of life. If you take on somebody that you just know is not going to be quite right, or are going to be draining on you for some reason, you’re actually sabotaging meeting the next great person that you would’ve met. The next great client that you would’ve met. And as I say, this is relationships as well. Because you’re exhausted, and your time’s all caught up here in this negative area. Whereas you should be out there, attracting the people you want.

Ben Handler:

No, you’re right. You’re spending your time more productively doing other things. Talking about, I guess, utilizing time, do you feel like your meetings, when you’re getting in front of people, they’re specifically in that time coming to you, experiencing similar problems? A lot of your clients that you decide that you want to work with, typically more time-poor, typically sick of real estate agents? Do you find there’s a commonality, or is it all very different?

Elaine Davies:

No, no, no, there’s a commonality. I think there are five basic things, isn’t there? And one of them is confusion in the household. Confusion between the partners. And I think that’s missed a lot. People don’t delve into that. But, absolutely, time-poor.

Elaine Davies:

As I say, I have a lot of time for real estate agents. I’m not here to say they do a bad job, because they do a good job for the vendor. But, yeah, buyers get very fed up of real estate agents. But they don’t understand that underquoting is a way in Sydney. It’s quote it low, watch it grow, quote it high, watch it die. We are all trained for underquoting in Sydney. If somebody quotes it at the right price, people are going to then add another 10%. In a way, they can’t win. So people have to understand under quoting is the norm. 10% is normal. It can be 25%.

Ben Handler:

Yeah, and you’d know that from being on the sell side?

Elaine Davies:

Oh, I know it from being a buyer’s agent, because that’s the one thing I never listen to with a real estate agent, is what they’re actually quoting. That’s white noise. You have to do your research, and find your comparables, and go, “It sits in these properties.”

Ben Handler:

And that’s why people engage us, as buyer’s agents. They will especially engage people like yourself who actually understand this. You can see through it all.

Ben Handler:

The story you shared earlier was interesting, about the buyer who would, when you were a selling agent, reveal everything to you. A lot of these buyers have got no idea what they’re doing.

Elaine Davies:

No, because they don’t come across… We’re in this every single day. And I say this to buyers, “The good real estate agents are having training every Tuesday morning for two or three hours. Dialogue. They’re role-playing.” Whereas a buyer will walk into the real estate agent’s lair, really, once every seven years.

Ben Handler:

Yeah, that’s a good point. Walking into their playground, and I think they’ve got something up on that real estate agent.

Elaine Davies:

Absolutely. And real estate agents know how to build the relationship that I was talking about. They know how to do that. And again, I talk about that in the book. In fact, the auction, I depicted that as Game of Thrones. So I don’t know if you’re a Game of Thrones… But, of course, the buyers are the Norths, the Starks. Lannisters are the real estate agents, and Little Finger is the auctioneer.

Ben Handler:

Oh, I like it.

Elaine Davies:

No alliance to anyone.

Ben Handler:

Buyers get bullied by the auctioneers.

Elaine Davies:

That’s right.

Ben Handler:

Bid against themselves. Real estate agents also put a lot of pressure on buyers. It’s an interesting part. We’ve got a lot to talk about. And we’ve got to, unfortunately, finish up.

Elaine Davies:

Can I just say one more thing about COVID?

Ben Handler:

Yes.

Elaine Davies:

I’ve really enjoyed the way that buyers have been bidding from home because that has given them power. They’re not being whispered at, or having a real estate… the very loud and successful auctioneer do that. They’ve actually been sitting in their own lounge room. And I think, “Long may that last.”

Ben Handler:

Auction Now.

Elaine Davies:

Auction Now.

Ben Handler:

Damien Cooley. Did you use that platform?

Elaine Davies:

No, I was thinking of AuctionWORKS, David Scholes.

Ben Handler:

Oh, I haven’t used that. They’re all effectively doing the same thing. I thought that was an interesting transition and move. I’m curious to know whether it’s going to play out.

Elaine Davies:

Yeah, I do worry that people drink though, because you can’t sign. It’s illegal. I always say to people, “Never settle your nerves with a drink.”

Ben Handler:

I didn’t think of that. There, you could see some silly bidding. I didn’t think of that. If people are drinking, or-

Elaine Davies:

They’re at home. That’s the only thing I worry about.

Ben Handler:

Nervous. Where’s the best place for people to find you?

Elaine Davies:

My website is newroadproperty.com. And then on Instagram, I’m elaine.davies.inc., I-N-C. I’m Elaine Davies on Facebook. And LinkdIn. I’m on LinkdIn. I spend a lot of time on LinkdIn. That’s where I hang.

Ben Handler:

It’s the professional hangout.

Elaine Davies:

Oh, I’m so professional.

Ben Handler:

I’ve noticed on social media, you have a new energy about you. It’s like it’s the new version. Elaine is out here to do something impactful now. I notice that, so I’m sure people who are watching and looking at social media… Because I’ve seen the old Elaine, which is great, but there’s a new energy.

Elaine Davies:

Thank you Ben.

Ben Handler:

So I’m really excited to see where you’re going to go.

Elaine Davies:

Thank you Ben.

Ben Handler:

I always love chatting. Good energy.

Elaine Davies:

Love chatting to you.

Ben Handler:

Personality. No surprise you’re in the people business, real estate. And I think this book is really gold. So I appreciate it. Thank you.

Elaine Davies:

Thank you.

Ben Handler:

For everyone listening, you can check out Elaine’s book, Mind, Body, Sold. I read that last year. She does give away a lot in that book. So if you’re a buyer, read it. If you’re a buyer’s agent, read it. If you’re a real estate agent, whatever you do in real estate, I would read it. There’s a lot of good information. Check out Elaine on her website.

Ben Handler:

I used to work with Elaine. Elaine’s super impressive. She brings a lot to the table. She’s an incredible human being, number one. And she’s doing this new business, I believe, with a lot of purposes. Different energy she’s bringing to the table. And she’s got a lot of experience, working on the sell side, and the buy-side.

Ben Handler:

When I used to recruit buyer’s agents, I always used to look for buyer’s agents who had worked on the sell side, because they understand the mentality of both sides. So if you’re a buyer, check out Elaine as well, because she brings a lot to the table for Sydney, for inner-city, inner-West and the Eastern suburbs. See you next week.

Please watch the full episode here:

How to Become a Buyer’s Agent

Are you looking to change your life and move in an exciting new direction? Tired of feeling like what you do is not making a difference and that you’re just another cog in the wheel? 

Whether you have a passion for property or are motivated to help others, becoming a buyer’s agent (also known as a buyer’s advocate) presents real opportunities for personal growth, fulfillment and success. 

Prior experience in the property industry is not required and your age, employment history, level of education are not barriers to success. Making the change into a career in property buying is entirely within your reach. 

Here’s how you can transition into a full time or part time career as a buyer’s agent. 

Start with learning 

The Buyer’s Agent Institute specialises in providing individuals like yourself with the skills and training needed to become a successful buyer’s agent. 

Through cutting edge systems, practical content and a powerful support network, students are given the tools needed to design their own path to success. 

The team at the Buyer’s Agent Institute will work closely with you to understand your goals and objectives and to help you shape the future that you want. 

All content is delivered online so whether you’re located in Australia or internationally, you can complete the course from anywhere. Even by the pool, if it takes your fancy. 

You may still be working or busy parenting children, so you can learn at your own pace to ensure that you have the time to focus on everything going on in your life that you need to. 

Ben Handler, the founder of the Buyer’s Agent Institute, transitioned himself into a career in property buying and successfully built a multi-million dollar buyer’s agent business employing over 30 staff. 

Everything he teaches is borne from his own experience and in-depth knowledge of the industry. 

If you want to build a high impact business that thrives, then this is the opportunity for you. 

Start with some free training and get in touch with the team to kickstart your career as a buyer’s agent. 

Get licensed 

Once you’ve completed training, you’ll need to register for and hold a license to legally operate as a buyer’s agent. 

In Australia, each state has its own laws and licensing requirements and you’ll need to hold a license for the state in which you plan to buy property in. 

There are generally two types of licenses available and the terminology for each will differ from state to state: 

Individual agent registration 

This registration is suitable for employees 

Full license registration 

This is suitable for agent principals and senior employees. 

Gain valuable experience 

While completing training is going to set the foundation for success for your career as a buyer’s agent, it’s your experience working out in the marketplace which is going to shape and solidify these learnings. 

As you start to build a successful buyer’s agent business, securing more and more clients, you’ll face real world challenges where you will need to apply your skills to achieve favourable outcomes. And with the right training, you will. 

As you buy more properties, you’ll be building more industry relationships and gaining valuable knowledge only attained by working out in the trenches. If you’re let down by a real estate agent who over-promised and under-delivered, you’ll be sure to think twice before working with them again. 

You can’t put a price on experience, but at the same time, you need to start somewhere, so don’t let this hold you back from getting started. 

Stay passionate and committed 

Just because you complete training and get licensed as a buyer’s agent, doesn’t guarantee you success. You’re going to need to be prepared to put in the work needed to get results. 

Having a hunger to learn and a drive to initiate change will be critical in helping you stand out amongst the crowd. 

This is your opportunity to live and breathe property and make the dreams of others a reality. 

Rest assured, the Buyer’s Agent Institute will work closely with you to understand what motivates you, whether it’s making money or helping others, to leverage this as a driving force for your success. 

Become a Buyer’s Agent 

What are you waiting for? Start your new career as a buyer’s agent today. Get in touch with the Buyer’s Agent Institute to find out more about initiating your new career in property.

Maintaining High Standards

Buyer's Agent Matt sharp

Matt Sharp has had a passion for property for as long as he can remember.

When he turned 18, he set about saving for his first property and in the process started to learn everything he could about what drives property prices.

It took him six years to buy that first property, but since that point has gone on to build a substantial property portfolio and in the process has helped many people get started on their own property journey.

“Property is my passion and is something that I just love. I just enjoy all aspects, whether it be the data research, inspecting the property, or seeing how I could potentially develop or add value and then sharing that with other people.”

After finding a level of success personally, Matt wanted to expand what he was doing and felt that going down the path of becoming a buyer’s agent and helping and educating others was the right fit for him.

“The biggest thing for me early on what that, for every one positive story around property investing I heard, there were ten horror stories.”

“Not many people were having good experiences investing in property and unfortunately a couple of years ago there weren’t too many people out there giving good property investment advice.”

Matt is located on the Central Coast, an area that is doing exceptionally well at the moment and somewhere that he personally feels is a great place to be investing. His personal investment philosophy is a highly risk-averse one.

“In terms of the properties that we buy, I don’t buy anything brand new. Everything is existing, in areas that offer very low risk, low stock, low vacancy rates.”

“I’m a very, very low-risk investor personally and probably even more of a low-risk investor professionally when I’m advising people because obviously, I want to make sure that I’m eliminating every single pitfall possible.”.

While Matt had great success as an investor, getting his business up and running took time and plenty of perseverance.

“I’ve been operating for about 18 months now and to start with because I was on the Central Coast, the service wasn’t well known, so initially I just spent a lot of time just spreading the message that there was a buyer’s agent here on the central coast and sharing the message of what it was that I offered.”

“But getting clients just started from my inner circle or my established network of friends and other professionals or referral partners that I already had existing relationships with and those who sort of trusted me enough to refer some people to me and then obviously had some really good outcomes for people.”

“Then it just sorts of snowballed and snowballed from there. Now I get my clients from multiple referrals mainly because I’ve been fortunate enough to have some good outcomes and then people obviously trust you and then it just builds from there.”

Matt went through the BAI program and he feels it really helped him get where he wanted to go.

“Initially I didn’t really know how to get from A to Z. That’s what the BAI course does – it gives you a framework on how to run a successful buyer’s agency.”

“That help for me was tremendous and it just gave me the blueprint to be able to build my business and then how to run my business as well. So it taught me a lot.”

“I was never in real estate sales or anything like that, never wanted to be, never will be. I didn’t have a real estate background as such but leveraging my own personal experience and knowledge as well as the information that Ben shares in the BAI course combined, that can be quite powerful.”

“If you have your right morals and ethics and if you know your stuff, it can be very powerful.”

Going forward, Matt is looking to continue to grow his business while maintaining high standards.

“As clichéd as it sounds, I really want the buyer’s agent profession to have high standards and for people to look at us and our profession with a viewpoint that we add tremendous value and service because we all know what a real estate agent is and how people perceive them.”

“I really want to make sure that people look at my business in a completely different light.”

Matt suggests if you think a buyers agent sounds like the career for you, give it a go.

“There’s been a lot of late nights, there’s been a lot of early mornings, there’s been a lot of ups and downs, but for me personally it was probably the best thing that I did.”

“If you have a fire in the belly or if you have an itch that you feel as though you should be doing this, I would say give it a go because that’s what I did.”

Why Choose Impact Over Income?

Buyer's Agent Rasti Vaishav on why choose impact over income

Ben Handler:

Welcome to the Buyer’s Agent Institute Show. The purpose of the show is to bring awareness to buyer’s agents, to bring awareness around the career opportunities that the buyer’s agent sector is providing people. To bring awareness around the value that buyer’s agents providing people who need help buying property. Our goal with the show is to strip back, and dive into the remarkable stories, and journeys of buyer’s agents who are paving the way forward in one of the fastest growing career sectors in Australia right now.

Our guest today is Vaibhav Rastogi his nickname is Rasti. He’s a very rare individual, his roots take him back where he was born to India. And he had a very strong passion for property, which led him into architecture. And then due to family circumstances to better support his family, he then moved into IT. And then during his time and tenure in IT, he then moved to Singapore and did his masters in computer science.

Ben Handler:

And then after that, he wanted to challenge himself further and had a desire, a pursuit to get into the investment banking world, to work for one of the big banks. And then during that, he then went and did his MBA and then went and did his CFA, and then landed a job in one of the big banks and was responsible for managing over $2 billion worth of funds. And he was specializing in the research department. And during all this time, within seven years, he built his own investment portfolio up to a value of circa $5 billion, a positively geared portfolio with a very healthy debt to equity ratio.

Ben Handler:

Rasti’s had a very strong passion for property, which has led him now to leave the banking sector after building such a successful portfolio and start his new buyer’s agent business called Get Rare. It’s a very bespoke buyer’s agent business based in Melbourne. And what Rasti is doing with this particular business is he’s bringing his analytical skills, his research skills to the table to really analyze data and information, to make very sophisticated decisions for his clients. I’m super excited to introduce Rasti. Welcome Rasti.

Vaibhav “Rasti” Rastogi:

Thank you so much, Ben really appreciate that. Yes, I’ve done it all and I love it. I love it. And to me it’s all about purpose. We talk about property investing as just about properties, to me it’s much more than that. It’s about fulfilling your dreams. I’ve actually taken more of a consultation approach, understanding what people are after, like what are their desires, what are their wants? And then having an understanding of where they want to be and where they are today. And then bridging the gap through the investing in properties is just one way, which are filled. The whole scenario, whole working around coming from as you had mentioned, I’m coming from a very humble background from India, where I’ve realized that it’s all about education, understanding of how people are doing it and then just emulating them.

Vaibhav “Rasti” Rastogi:

It’s a very easy formula, which I’ve actually done quite a few times now moving to IT industry, learning from the best, then moving into the financial sector again, going to do my MBA like went to AGSM, and even to US, one of the best schools over there Booth Business School. And now coming to you, Ben in all honesty, like you are one of the best or rather you are the best actually I should say. And to me it’s more about learning from the best in the breed. And thank you so much for all the support and the coaching.

Ben Handler:

You’ve got a very impressive background by the way. Your resume, I mean. I’m inspired by what… But anytime I see someone who’s put in effort and who’s learned something, whatever it is, I’m always inspired. And I admire that. And when you sent me your bio and I was looking forward to obviously meeting you today. Because I know you’ve come here from Melbourne, but I was reading it and I was thinking, wow, I mean, you’ve done a lot. And what really struck a chord with me was you started in architecture.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

And obviously that was your purpose. You were in the property arena there. Then you got distracted like I did as well, and like some other people do, which is not a bad thing. I don’t mean that in a bad way. And now you’re back in the property space, doing what you love, how does that feel?

Vaibhav “Rasti” Rastogi:

It is just amazing, like I remember one of the speeches by Steve Jobs in one of the university, like on the graduation day and he was talking to the students and he said something which actually resonated very well with me is like whatever we do in our college days, or whatever we do in our career, they are just the stepping stones. It will take a while for us to figure out how those dots actually connect. When I was doing architecture, I was very passionate. I was actually doing some projects as well. I was actually [inaudible 00:04:55] in my university as well as I got scholarship, but it was just I guess the demand of the time then that I had to support my family. Back home or back in India. It’s like, you have to work very hard yards.

Vaibhav “Rasti” Rastogi:

I’m happy to go hard yards. But then it takes a while for an architect to slog through to make a substantial living out of it. For me, it was more about the need of the time to support my family. And for that reason, I had that passion to learn and quickly deliver. And that’s the reason why I actually started in computer science. I actually learned programming on my own and I got a job while I was actually studying my architecture as well, so I had a job offer in my pocket as an IT consultant before I actually finished my architecture degree. It was not really a brainer for me to switch it very quickly from there. People were arguing like how come five years of degree, which is pretty good time for me to establish over there and let it just go. Looking back what I’ve actually learned in architecture is that we started the design.

Vaibhav “Rasti” Rastogi:

We started the concept. We don’t really just come up and start doing the fine details of where the wiring or where the toilet should look like. We actually start with a concept like, okay, this is the building. This is what we are thinking about. This is the form. This is the artistic part of it, and the function, and the engineering aspect of it. Like how it combines together to generate something tangible.

Ben Handler:

Yes.

Vaibhav “Rasti” Rastogi:

Now, fast forward a couple of decades now. This is what I’m actually doing. Like irrespective of whether the property is related to the architecture, but I’m thinking about designing the life, designing the right way of approaching it. And then coming up with the conforming components, that how we should do one thing at a time.

Ben Handler:

I noticed the path of the architecture, and then now buyer’s agent. And obviously the pieces have come together, but I want to talk about designing the life because that’s what you just mentioned there.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

When you were in banking and IT, you’re working from obviously great companies. Did you see that as really designing a life compared to now running your own business?

Vaibhav “Rasti” Rastogi:

Yup.

Ben Handler:

What’s your definition now of designing your own life?

Vaibhav “Rasti” Rastogi:

Before I answer that, if I talk about how do I see that happening in my IT job or in my finance job, it’s more about what is the goal that we’re trying to achieve? Like when we talk about the IT project, there are so many components as a project manager, that one has to look after stakeholders, budget, timeline, constraints, the challenges which keep coming and all of a sudden, all you have an eye on is, okay, this is what we really want to achieve. Now you just go work backwards that these are the conforming components, right? Now coming back to the life question, maybe if you allow me, I really want to relate a story.

Ben Handler:

Sure.

Vaibhav “Rasti” Rastogi:

Because that has actually got me going, my mother has been a very hard working mother as a lady. She started a business just to support us to get into the right education system. And what I’ve learned from a story that she told early on in my childhood was that there was a baby elephant tied to a tree. The rope that actually tied it was very thin, but it was strong enough for the baby elephant to be tied to the tree, so the baby elephant tried to break it many times one week, two weeks, four weeks, and then he forgot about it. Fast forward a few years that same elephant is now an adult elephant still tied to the same thin tree via thin rope. The idea is that actually it’s not really a story of an elephant. The story of our common nine to five, like the thing that you’re t-shirt talks about.

Ben Handler:

[between the night 00:08:39].

Vaibhav “Rasti” Rastogi:

Yes. It’s us in general, because when we grew up, we had lots of passions and lots of thinking that we really want to do, what were our desires, but the challenges of the life got us… We always talk about time, money, and energy, it’s a fine balance of the three. In our life stages we have at most two out of three, when we are young, we have time, we have energy but no money, right. In our adulthood, we have lots of money, we have lots of energy, somehow no time. In our later stages of life, we have time and money, but no energy, right. If think through this, we are not really leading the life you want to, but rather just cycling through.

Vaibhav “Rasti” Rastogi:

What I’d really talk about is like, okay, what are your desires? Like if there’s no constraint of time and money, what will you do today? Will it be a job, nine to five job you are doing? I mean, there’s nothing wrong… People are passionate about jobs. I have been very passionate about when I was an architect, I was enjoying it. When I was in IT, I was enjoying that. I enjoyed it, but I’m not really forced to do that, or am actually choosing to do that.

Ben Handler:

It seems like a lot of the people who are in those nine to five, I’m sure some of them would love what they’re doing and add a lot of value, but it seems like they’re the elephant. That sometimes they’re not pursuing their true talents and skills, that they’re put on this planet really to do. And they’re just a slave to the job.

Vaibhav “Rasti” Rastogi:

I would think so, but at the same time, the conversation that I used to have with these people, because they don’t really have a choice, they have to like the job they’re doing.

Ben Handler:

Yes.

Vaibhav “Rasti” Rastogi:

I mean, the way I said either you love what you do, or rather I should say and do what you love.

Ben Handler:

Why did you decide? You were obviously very good at what you did. You’ve had very good roles. You got into your dream job in banking.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

And you obviously did a MBA and a CFA on your way there. You’re obviously very committed, but now you’ve pivoted.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

Why did you pivot?

Vaibhav “Rasti” Rastogi:

It goes back to my story, personal story. When I saw my parents working very hard, they actually struggled to put food on the table for us. Like education was the key. For someone like my family from a middle class family education is the only way. It was down to the concept that how we can change it. And for me the motivation was to make money work harder for you, but then also the need for that kind of a community to do it, is at the ground level, the common man. When I was managing a portfolio of $2 billion, I was enjoying it, it was my dream role. I was loving it, it was my desired role. I did hard yards to get into that role, like MBA and CFA, amidst GFC, it was not easy to make a switch. I was probably one of the only ones among three cohorts to make it a switch in that time.

Vaibhav “Rasti” Rastogi:

But I did it, I was committed. I was enjoying it, but only I realized that I’m actually making rich person richer. It was not congruent to my value system. My value system was to help the common man live their life, step up, and do what they really want. I have to take a step back and I think it was also circumstantial that my property investing was very successful. I probably stuck the winning formula on how to find the properties. And also by the way, there was a lot of research behind it, like systematically, which came from my way of investing in finance portfolios, and also the knowledge of the architecture, like how the property attributes work and not. At the end of the day it’s not about property, it’s about the people. The winning formula that I have, I actually build that portfolio in seven years. I did hard yards, almost on every weekend I was visiting along with my young ones in the back of the car, visiting those properties, doing inspections with me.

Ben Handler:

Did you hire a buyer’s agent during that time?

Vaibhav “Rasti” Rastogi:

Actually I did. I did one of them. The experience was probably a bit subpar and I certainly see a big, big need that’s why I can do a better job, let me put it this way.

Ben Handler:

Was that a tipping point? Was that a point of awareness where you thought maybe I should become a buyer’s agent?

Vaibhav “Rasti” Rastogi:

Not really because my… Okay. I actually went to Tony Robbins show last year, Unleash your Power Within, UPW they call it. Amazing, amazing value. I would say everyone should go. A $1000, if you’re running short of it, I’m happy to donate from my side. It’s amazing code because I know you will support it further down, other people. It just wakes the power within us, unleashes it. And that made me realize that, okay, this was my awakening then at that point of time. Like, what is my purpose? Like if when I die, on my death bed, what people would be talking about? What would be my obituary looking like? And then I realized that yes, I’m making money for the high net worth individuals. Yes I might get a thing, that okay I was getting paid for that job, but working with moms and dads is an entirely different experience. The sense of fulfillment of finding them their dream home, because it’s just not about investment properties that I look at.

Vaibhav “Rasti” Rastogi:

I’m also looking with the same rigor of systematic approach to buying a home. That’s pretty unique in the way I look at it, because my value proposition is I bring the same rigor of IT systems of managing portfolios. Like I was once part of a $7 billion Australian equity portfolio, which was based on systematic investing. We found the attributes, what are favorable attributes and what are not, and how the share price movement is based on that, actually. I use the same systematic approach, which I call it as a [factor rate model 00:14:39] . Everyone when they are looking for a home has different definition of the ideal home.

Ben Handler:

Yes.

Vaibhav “Rasti” Rastogi:

Coming from the consultation background, it’s like, okay, what do you like? What are the aspects that you really want to desire in your property?

Ben Handler:

I feel like the architecture, you’re starting with this concept. And then you’re moving into the detail.

Vaibhav “Rasti” Rastogi:

Exactly right.

Ben Handler:

I wanted to… There’s so much to talk about. And you’ve got such an incredible story. Now you really do. And I see your value… Talking about value proposition. I mean, it’s very compelling. It’s compelling for many levels. I mean, obviously from risk analysis, from what you’ve done yourself in seven years, building the portfolio you have. It’s impressive on many levels. And I don’t think you’re going to be short of any clients by the way. We can maybe talk about how the journey has been. I think more importantly from what I’m hearing today and what I’m experiencing with you right now is there’s so much purpose with what you’re doing. You came from humble beginnings, you got out of architecture to move careers in a different sector to better support your family, right? That’s powerful.

Ben Handler:

And then you went on this awesome adventure, achieved everything. And then you’ve decided to, as you said, take a step back. There was an awakening moment at UPW, and you’ve actually gone back now to serve. Like actually serve in a very purposeful way. I think that must feel amazing for you waking up every day now going, I’m actually helping people with this knowledge that I’ve cultivated, I’ve done myself, I’ve developed it in so many different areas, and I’m packaging it up now with my own mix.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

My own ingredients. And I’m going to help you get money working for you.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

That’s powerful.

Vaibhav “Rasti” Rastogi:

It is certainly powerful. And Ben, I can’t thank you enough for me to get into this journey as well, get that network. But yes it’s very, very fulfilling, very fulfilling because when I buy a property as an investment property for the client, like property unseen for them. And they trust in me as an individual and also in our processes and in my success, which they can really see. They have all this… Because I’ve been hardworking, there’s no success without… Like no pain, no gain. Yes, on the top you can see that I have been successful in three different careers. There has been a lot of hard work, a lot of support, a lot of sacrifices made through the way. To me it’s the why, why as in the purpose. If you’re clear on your purpose, it’s not what you have covered so far it’s more about where you want to go.

Vaibhav “Rasti” Rastogi:

And looking at that flag and then how closely you are approaching or how quickly you want to approach. And I’ve been one of those impatient person, but at the same time being strategic, I’ve never rushed into things. I’d rather do the thing the right way and only the right way. What’s more fulfilling for me is to make people realize that they have a story behind themselves. Every individual is individual as in like they have their own personal story. And part of them really want to do a lot more. Just like relating back to the elephant, they really want to go and break the shackles, break the status quo and live the free world.

Ben Handler:

Let’s quickly talk about, Get Rare.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

It’s your new company, you’re the founder, you’re the director, you’re the buyer’s agent. I’m sure you’re in that startup you’re running, you’re the marketer, you’re the finance man, you’re the IT person, you’re doing everything, I’m sure.

Vaibhav “Rasti” Rastogi:

Yes.

Ben Handler:

Like we all do when we start our businesses, which is exciting. But then we work out which hat are we going to now give up, give to someone else. But let’s talk about that because I’d be curious to know what is the ideal style of client that you’d love to work with?

Vaibhav “Rasti” Rastogi:

The way I look at it, as someone who is open to the ideas, like I’ve actually come across many people, but they have their own way of thinking and they get stuck.

Ben Handler:

They get quite fixated.

Vaibhav “Rasti” Rastogi:

They are very fixated. They’re not flexible at all. For my recent client, I saved him 80 grand. If I’m charging 15 grand is probably not really a brainer. Like I’m going to saving them money, saving them time, saving them the stress.

Ben Handler:

That’s a big one.

Vaibhav “Rasti” Rastogi:

Yes. Yeah. I’m actually proud of what I actually found. But what I’m trying to say is that the message has to go across to quite a few people out there. For me, the ideal personality client would be someone who’s ready to hear the ideas, ready with the concept of not just financial leverage, but the knowledge leverage. They don’t have to make the mistake on their own. They don’t really have to get frustrated. They can outsource the whole process. And to me it’s an arm’s length that I would just go and find a property for them. My approach is very consultative. Like I would be as if holding their hands and talking through them like what they want or what they should be looking at. My purpose is to educate them, empower them. I’m not really saying buy your first property through me, and buy the second, and the third, and the fourth with me as well.

Vaibhav “Rasti” Rastogi:

Of course, if I give them the lot of value in the first one, along with the knowledge and the confidence, I know they will come back to me. My business model is give them all that I can give in terms of knowledge skills, plus my time and more important than that the attention. Quite a few people like I’ve got few clients already that I’m working with. And they have got a lot in my pipeline. And the basis of which has been that I have been very generous with my time, sharing my knowledge, because my purpose is not to just acquire clients. My purpose is to help them. Because I had been on that side before I know the pain of not really finding the right platform to grow from.

Ben Handler:

I guess, in finishing up today, your name in Sanskrit is prosperity. That’s right. So I think for anyone who’s coming into your inner circle, into your, into your orbit and with what you’ve achieved yourself, just with own portfolio and just with your career and the commitment and the dedication and the focus that you’ve put in, everything that you’ve done, even the tennis right. Prosperity I feel is going to manifest. And where can people find you

Vaibhav “Rasti” Rastogi:

Show? So I’m very much on the social media. So I got a website dot com.edu. I got an Instagram handle. I’m very much on LinkedIn as well. So Facebook, LinkedIn, Instagram, but yeah, the website for the first way, the main contact point.

Ben Handler:

Yeah. As we finished up, when I saw your website and I saw your emails come through in the blogs. And this dude is, he’s savvy with IT, it looks slick, it looks good, so well done. I’ve really enjoyed our chat. I’m super pumped to see where you go. I think not just for you, but for your clients. I think it’s exciting to see where you go. I know that we will stay connected and I’m going to watch you and hopefully I’ll get you on again soon just to hear version two.

Vaibhav “Rasti” Rastogi:

Sure.

Ben Handler:

But I appreciate your time. It’s been awesome. Hope you enjoyed the chat. That was super awesome. I made a mistake at the beginning. Rasti is actually based in Sydney. I’m sure he buys nationally, so you can give him a call, check out his website.

Ben Handler:

You’ll learn more about his investment strategy, his philosophy and what he does. He is Sydney based. His story’s incredible, right? Starting in architecture, moving into IT, then moving into financial services, where he specializes at a bank working in research, managing 2 billions worth of funds. You can understand and appreciate his level of data analysis and looking at information and making very smart decisions, right. And he’s also built as you’ve heard, he’s own very successful portfolio in only seven years. Speak to Rasti, his investment strategies, his dedication to his clients is really first class. Check him out, see you next week.

Please watch the full episode here:

What are the Differences Between a Buyer’s Agent & a Real Estate Agent?

road and grass

It’s not unheard of for the average punter to say ‘but aren’t buyer’s agents and real estate agents essentially the same’. This couldn’t be further from the truth. While both professionals work within the property industry, it’s from opposite sides that they operate. 

If you’re looking to buy property, it’s imperative that you know who you should closely be working with to ensure you get the best outcome. 

Let’s start with an understanding of each role. 

What is a buyer’s agent? 

Buyer’s agents (sometimes referred to as buyer’s advocates) are licensed professionals that work on behalf of a client looking to buy property. A buyer’s agent can help with every step of the property buying process from searching for properties, evaluating properties and negotiating the final sale. 

A buyer’s agent will typically receive a commission from their client, the property buyer, on the purchase price of a property. 

If a buyer’s agent is only helping out with select parts of the property buying process, for example, attending an auction on behalf of their client, they may charge a one off fixed fee. 

Find out more on how much a buyer’s agent typically costs

What is a real estate agent? 

A real estate agent is also a licensed professional. However, unlike a buyer’s agent, they represent a property seller, arranging the transaction between the buyer and seller. This can include everything from listing the property to negotiating the final sale price. 

Real estate agents are usually compensated based on a commission and this is calculated on the purchase price of a property. Hence, it’s in their best interest to drive the highest price possible for a property seller. 

How they work together  

Buyer’s agents and real estate agents actually work very closely together to ensure they get the best results for their clients. It’s in the best interests of both parties to ensure that good relationships are maintained as both can be pivotal in the success of the other. A real estate agent can leverage the relationships of a buyer’s agent to seed out off market opportunities and minimise costly campaigns. A buyer’s agent will often look to local agents to match up the criteria of their clients to stock listed and potentially unlisted in the area. 

Ultimately, reputation is everything and the way you do business can make or break success. 

Both real estate agents and buyer’s agents can be a powerful source of referrals for new business. 

So who should I work with? 

If you’re looking to buy a new property, it’s strongly recommended to seek out the assistance of a buyer’s agents as they’ll be instrumental in helping you find what you’re looking for. 

Whether it’s a residential property, commercial premise or development opportunity, a buyers agent can save you time, money and stress. Find out more about the benefits of working with a buyer’s agent

If you’re selling a property, a real estate agent is likely to be your best point of call as they’ll have the knowledge and experience needed to get your property out into the market and secure you the best sale price. 

Where they overlap 

What some people might not yet realise is that buyer’s agents can offer many of the same services that a real estate agent offers when it comes to property management. 

A buyer’s agent can help with asset management, property management and the leasing of your property. Buyer’s agents can even work with tenants that are looking to find properties to rent. 

Finding a buyer’s agent 

Unsure whether a buyer’s agent can help you with your property needs? Use our Buyer’s Agent Directory to connect with an agent and find out.