From Construction To Helping Buyers Achieve Success

Rob Panetta was always taught to put his money into the family home, pay it off and never branch out too far.

But he knew there was more that he could achieve in life if he built a property portfolio that could help set him up for the future.

Since purchasing his first property in 2015, he’s been able to grow a substantial portfolio after spending a lot of time learning about the market and getting educated.

“I come from a construction background, and I wanted to find a way to not work with my body every day, but work with my mind,” Rob says.

“With my background, I felt that I could transition into property really well.”

He says with his understanding of the construction side and his experience, he knows what to look out for in properties and that also gives him a competitive advantage over others.

After finding success on his own, he decided he wanted to start helping others with their property journey. He went on to establish his business, Lux Buyers Agents, in Melbourne and now helps owner-occupiers in Melbourne and investors right across the country.

“Typically, we go down the route of finding established homes where you have the ability to add value and create equity so you can go again,” Rob explains.

“We like to be able to help our clients build a portfolio, not just buy a single home and forget about them.

“We want to provide ongoing support and help them to continually try and build so that they can eventually live off their portfolio when they’re coming into retirement.”

The business got off the ground quickly, but Rob says that there have been challenges along the way.

“People coming into the industry might see other buyers agents doing well, but it really does take a lot of work day in and day out,” he says.

“You need to stay committed to the process and obviously keep that hustle going every single day.

“You’ve also got to make yourself available to clients and make sure you’re keeping them happy.

“And make sure that your standards are very high.”

Rob worked with the Buyers Agent Institute (BAI) and says that the course really helped him get his business off the ground.

“I think Ben’s course is one of the best I’ve ever done,” he explains.

“It absolutely goes into every single little detail that you would need to know to start your business and to keep it going.”

He says the ongoing mentoring also plays a huge role in the development of buyers agents and it’s critical to continue learning while you’re in the role.

Moving forward, Rob is hoping to continue to grow his business and help more people.

“I want to build and scale my business, to become one of the leading buyer’s agents, in the industry,” he says.

“That’s obviously going to take a lot of hard work and you’re also going to need to get a lot of skilful people on board.

“You really do need a team to go to that next level.”

For other people looking to get into the industry, Rob suggests focusing on getting educated.

“You can’t just expect to come into the industry and buy a property tomorrow, he says.

“Clients are paying you really good money for your services, so you need to know what you’re talking about.

“Take the time to learn and then when you feel comfortable you can go and work for someone or go out on your own.”

 

How To Become A Buyer’s Agent In WA

Perth city skyline with river and trees: A picturesque view of Perth's skyline, with the river flowing alongside and trees adding a touch of greenery.

Are you considering becoming a buyer’s agent in Western Australia? Being a buyer’s agent can be an exciting and rewarding career choice that offers flexibility. And it is not just about closing deals. It is also about being a trusted advisor who helps people navigate the intricacies of real estate by providing essential support and knowledge.

Our Buyer’s Agent Institute team understands the challenges of starting out in this industry. That is why we have created a step-by-step guide on how to become a buyer’s agent in WA.

Why Become A Buyer’s Agent?

If your aim is to become a buyer’s agent in Perth, WA, there are numerous benefits to this career path. The real estate market in Perth and throughout WA is continuously expanding, leading to a growing demand for skilled buyer’s agents. This presents a wealth of opportunities for you.

 As a buyer’s agent, you can enjoy: 

– Flexibility

– Being your own boss

– Potential for high earnings

– A progressive and stimulating work environment

– Personal and professional growth opportunities

– Providing a vital service, giving expert advice and guidance to buyers

In this role, you can become a negotiator and trusted advisor, matching your clients with their homes and investment properties. This involves ensuring that they can confidently make informed decisions.

Buying a home or investment property in Western Australia can be challenging and emotional. As a buyer’s agent, you can help others navigate this journey by providing market insights, managing paperwork, and doing all that is required to purchase a property on their behalf, thereby eliminating their stress. 

Ultimately, becoming a buyer’s agent allows you to make a positive difference in people’s lives, making it an enriching experience for you.

Who Can Become A Buyer’s Agent?

Are you wondering if you would be a good fit for the role of a buyer’s agent? Regardless of your background, what matters most is your passion for delving into the property market.

This career is ideal for you if you are genuinely interested in real estate, love working in dynamic environments, possess great communication skills, and enjoy negotiating and being of service to people.

If you relish the prospect of making the property buying process easier for your clients and want the flexibility and excitement of closing deals, this could be the career for you.

Do not worry if you feel you lack the necessary skills. The Buyer’s Agent Institute offers the BAI 7-Week Accelerator Program to equip you with all you require to succeed as a buyer’s agent. Our in-demand buyer’s agent course focuses on mastering the basics and cultivating innovative approaches to overcoming challenges in real estate. As a participant, you will become a knowledgeable, flexible real estate expert who advocates for buyers rather than sellers.

Steps To Become A Buyer’s Agent In WA

Becoming a buyer’s agent in WA involves a few fundamental steps. Firstly, if you have not already done so, you should familiarise yourself with your local real estate market. It is crucial that you gain (and maintain) a good understanding of the industry and keep abreast of changes.

You also need to fulfill the educational requirements, obtain the necessary licenses and certifications, and find opportunities to build your experience. So, let’s take a closer look at these steps to ensure you thoroughly understand what is involved.

Educational Requirements

One of the first steps of becoming a buyer’s agent is signing up for education and training. In WA, you need to finish at least five core modules of Certificate IV in Real Estate Practice (CPP41419). This qualification is essential for buyer’s agents and is recognised throughout Australia. For this certificate, you must complete 18 modules, including the five core required modules and your selection of 13 electives (out of 51 possible choices).

To open your own business as a buyer’s agent, you must complete a Diploma of Property (Agency Management) (CPP51122). Here, you must complete 12 units, which include seven core units and five electives.

As such, there are no individual certificate or diploma courses for buyer’s agents. This is where the Buyer’s Agent Institute fills the void with our fast-tracked 7-week program.

Licensing & Certification

In WA, you must obtain your real estate agent license to work as a buyer’s agent for both legal and credibility reasons. This in-depth process involves meeting educational requirements, passing an examination, and applying for a real estate licence with the Western Australian government. The licensing process ensures applicants abide by high legal and ethical practice standards. This is essential for safeguarding your future clients. A condition of obtaining this license is participating in ongoing professional development, which includes keeping abreast of updates in industry standards, legislation and market conditions.

Gaining Experience

With qualifications under your belt, it is vital to gain hands-on experience. It is a good idea to work closely with experienced professionals to learn how to deal with clients and become proficient in negotiation tactics. To gain practical experience, you may like to take internships, assistant positions, or mentorships in reputable real estate firms.

To further improve your skills and build a strong network, you may also like to join real estate associations and professional networks to broaden your knowledge and opportunities.

Tips For Success

Below are some additional tips to assist you in establishing your new career:

Ongoing learning. Use new technologies, attend workshops and seminars, and keep updated on the newest market insights to build your expertise.

Develop powerful communication and negotiation skills. This is crucial for building a dependable reputation.

Develop your personal branding. Have a great online presence and provide outstanding service to promote word-of-mouth referrals.

In the end, being a great buyer’s agent requires persistence and the ability to adapt.

Kick Start Your Buyer’s Agent Career Today!

Are you ready to start a career as a buyer’s agent in WA? It is a wonderful journey with plenty of scope for growth and success. Through gaining market knowledge, acquiring the required education and licensing, and getting hands-on experience, you get ever closer to an enriching real estate career. Take the all-important first step today. At Buyer’s Agent Institute, we offer a comprehensive program to get you on your new career path.

Next-Level Service

One of the main reasons Marina Shatalova was able to grow her business and reputation so quickly, was the extremely high level of service she provides to her clients.

The owner of Marble St Home Buyers Advocacy goes above and beyond for her clients and that’s been something that has seen demand for her services grow quickly from word of mouth.

One of the big points of difference for Marina is the fact that she finds true off-market properties.

She regularly goes door-knocking to meet prospective vendors and has a steady pipeline of properties that she can bring to clients.

“I work with complete off-market properties, while many people work with pre-market properties,” Marina says.

“Many people say they are buying off the market but most aren’t.

“True off-market properties are when there is no agent involved.

“I recently spoke to a friend who was looking for a buyers agent in Sydney and they said they really struggled to find someone who would go above and beyond and not just sit with them while they looked through realestate.com.au.”

Marina operates her business in the Mornington Peninsula and says that the high level of demand and tight supply has meant that her role has been very much in demand.

“Choice is very limited here and there aren’t many new homes built every year,” she says.

“That’s why the demand from buyers is always high.

“I strategically moved here because in the Mornington Peninsula, there will always be limited supply and high demand.”

She says that one of the challenges continues to be educating buyers on what a buyer’s agent does.

“People still have no idea of our existence, they just don’t know the service exists,” she said.

“A recent client from Singapore told me he wished he knew about my services years ago.

“He had been flying in and out and wasting a lot of time.”

Marina says she has seen a lot of demand for her services from interstate and even international buyers who are trying to get into the market there.

She says people like to be able to work with someone on the ground who can walk them through the potential properties and use tools like WhatsApp to get a closer look while being able to ask questions.

While she is currently still operating solo, the next phase of her business growth will mean adding another team member.

She says she wants to find someone who can help with the marketing side of the business, so she can focus on what she is best at, which includes finding properties and negotiating for deals.

“My service is very personal and I need to find someone who is prepared to put the client first as I am,” she explains.

“I need to find someone who has similar values to me.

“My purchase time is five to 20 days which is really fast and I want to keep it this way.

“But to do this you need to work hard.”

Helping People Live The Life They Want

James Thompson grew up around property with his family being investors in the UK, however, when he moved to Australia, he didn’t know how he could get into the industry.

Despite having a background in sales, he didn’t want to pursue the selling side of real estate and was drawn to helping buyers.

James eventually got his start working with another buyers agent after transitioning out of his sales based business and quickly learnt the ropes and realised he had also found his passion.

“Being a buyers agent really offers the freedom for the people who are purchasing property,” James says.

“People talk about how property is just an asset, but given the leverage available, people can really build a big portfolio and live the life they want to live.”

James says working as a buyers agent was something that also appealed to him from a lifestyle perspective.

“I wanted to be my own boss and it presents the lifestyle that I want, where I can really look after people,” he explains.

“A big part of me loves having close relationships with people and giving them a great service.”

“I always blossom in relationships where everybody was getting the best out of it.”

James says that because he had a number of years of experience working in the industry when he launched his own business, Buyers Network, the transition was a lot smoother.

His focus is on the Eastern Suburbs of Sydney and helps a range of buyers who are looking to enter the exclusive location.

“I do really specialise in the Eastern suburbs but I will buy across in North Sydney as well, but realistically, I’m a specialist in the Eastern suburbs,” he says.

“That’s where I have a lot of my relationships and that is my niche.

“I’ve got a track record here and I’ve got good relationships with people.”

James worked with the Buyers Agents Institute (BAI) and says it was fantastic in getting his business up and running.

“It gave me a lot of confidence to move forward,” he believes.

“It also really enabled me, with the team that they have there, and all the systems that they have in place that I could start a business quickly.”

James has managed to get his business off the ground rapidly and is steadily signing up around three new clients each month.

He is also looking to bring on his first team member and mentor him to help add another layer of support.

For people looking to get into the industry, James says that the key is just getting started.

“It’s very easy when you’re starting a new business to get analysis paralysis,” he says.

“Wanting the perfect website, wanting the perfect logo, who’s your perfect client.

“And it, it kind of stops them.”

He suggests diving into a program like the BAI and then getting started straight away.

“ You don’t need a website, just go out and start having the conversations with people,” he says.

“Just start doing it and don’t get stuck in the grey area between, trying to get everything perfect before, because nothing’s ever perfect.

“Even if you’ve been doing it for 10 years, you’re never going to have the perfect business, you’re never going to have the perfect referral network, you just need to get out there and learn on the way.”

How Do Buyer’s Agents Get Paid?

 

If you are curious about becoming a buyer’s agent in real estate and are wondering about how buyer’s agents get paid, this blog is for you. Buyer’s agents (known also as buyer’s advocates) are an increasingly in-demand profession. This is because many people want to purchase a home or investment property but simply do not have the knowledge or time to do this themselves. Or it just makes them feel overwhelmed. So, they depend on the buyer’s agent to research, evaluate and cull the information and ultimately negotiate for them.

To step into this profession, it is important that you know and understand the structure of buyer’s agent fees. This ensures transparency and clarity in financial arrangements. It also empowers your future clients to make informed decisions that allow them to manage their budget effectively throughout their property purchasing process.

This blog will examine the three buyer’s agent compensation models more closely.

 

Who Pays The Buyer’s Agent Fees?

Although traditionally, the buyer pays the buyer’s agent fee, this varies depending on the agreement between the buyer and the agent. The fee is usually negotiated as part of the agreement. Who pays the buyer’s agent commission depends on the terms of the agreement. It is either paid directly by the buyer or included in the overall purchase transaction—that is, the fee may be split between the buyer and the seller. Alternatively, it can be negotiated to be paid by one party but reimbursed by the other party.

 

[Note: We can, in future, create an in-depth article about the above & create internal links]

 

Exploring Buyer’s Agent Compensation Models: Commission-Based vs Fixed Fee Structures

1.  Commission-Based Buyer’s Agent Compensation – Percentage-Based Model Of Property Value

With a commission-based model, the buyer’s agent’s commission is calculated as a percentage of the property’s final purchase price. This percentage varies subject to the scope of the services offered by the buyer’s agent. Agents generally charge between 1–3% of the property purchase price. Full-service appointments attract higher percentage commissions.

This model may sometimes be seen as problematic—as a conflict of interest—as buyer’s agents have a greater incentive to obtain more expensive properties. However, if this buyer-agent fee structure is set within budget parameters and with pre-arranged agreements that set out clear expectations and contingencies, it can work well for both parties. This may include slightly higher commission rates if the property is secured for a lower price than originally budgeted for, so it is still compensating the buyer’s agent.

 

2. The Fixed Fee

On the other hand, you may consider charging a fixed fee for your buyer’s agent services. This can vary greatly depending on the extent of the services you are offering. For instance, you may offer an in-depth consultation about real estate buying in a particular location. Or you may offer a full-service engagement where you provide the full spectrum of your services to secure the purchase. The rates can vary considerably, ranging from $1000 to above $100,000 (for more time-intensive, high-end property purchasing services). 

The biggest benefit of this compensation model is the ability to be upfront about your buyer agent fee. This way, the buyer knows the exact cost (and service parameters) of the service being received, ensuring it is within their allocated property search budget.

A well-structured upfront agreement can help prevent ‘encroachment’ of your time and services by laying out the agreed-upon level of services included in the fixed price. There can still be scope for upgrading the level of service (and therefore cost to the buyer) if the buyer chooses it.

 

3. A Tiered Fixed Rate

The tiered fixed-rate compensation model is an alternative version of the fixed fee model that buyer’s agents can use. Here, the fee is dependent on the property purchase price. That is, the fixed fee applies in accordance with the price parameters agreed to at the outset.

This way, you can take advantage of purchasing a property that is below the initial anticipated budget of the buyers. This is a boon for your clients without penalising you with lower commission rates. It also allows for some flexibility in direction if the client changes their mind part way through about what they are willing to spend. This may be due to actual property-buying opportunities or other reasons.

The way the tiered fixed rate is determined and calculated varies among different buyer’s agents.

 

Exploring Buyer’s Agent Courses & Certifications

If you are an aspiring buyer’s agent, the way to jump-start your new role is to receive proper leading-edge training and certification.

At Buyer’s Agent Institute, we help you accelerate your career by teaching you the essentials of becoming a successful buyer’s agent. Our seven-week Accelerator Program includes a comprehensive curriculum taught by industry-leading experts. You will be guided, step by step, through the skills required to service the buyers (including checklists and negotiation skills), as well as ways to deal with prospects, gain referrals, and effectively market your services.

Even after the seven-week program is complete, we offer weekly live coaching clinics where you can ask questions and join in conversations about property buying. And as a student of the Accelerator Program, you will also receive access to expert coaches for the first 12 months.

As a buyer’s agent, you have low set-up costs and can work conveniently from home in your spare time. Tap into a high-demand, low-competition line of work with huge profit potential. 

Join the many students who have benefited enormously from our program. Other great ways Buyer’s Agent Institute can keep you updated with industry regulations, trends and insights is through our blogs and videos.

Sign up today for our 6 months Accelerator Program to kickstart a rewarding career as a buyer’s agent, even without any prior experience. 

We can show you how to begin and potentially close your first $10 – $30K deal in the first 90 days.

Establishing Yourself as a BA

Michael Simms’ first client was so happy at securing a home with his help that she burst into tears with joy.

That was the moment when he realised he had found his calling.

However, he also knew that if was going to successfully establish his own buyer’s agency and transition out of his full-time career he had a lot of work ahead of him.

Michael was able to get his business off the ground by building a large referral network outside of work hours.

“I was reaching out to every mortgage broker, financial planner and accountant I could throughout Geelong, just trying to tee up meetings,” Michael says.

“I remember the first Saturday I went to 12 home opens, just to say hello to the sales agents.”

Michael says he was working long hours trying to build up that network.

He says he also had to make sure his partner was on board with the workload he was about to take on.

“I had to explain to her that this thing is going to take some time and effort,” he says.

“So if we’re in this, we’re in this and we’re going to have to take some sacrificial hits to our time together for a while.

“I needed her to buy in as well.”

Michael was fortunate to secure a client early, but that didn’t slow down his networking and he continued to build more relationships.

“I said to myself that we don’t need to reinvent the wheel, I just had to keep pushing,” he explains.

His next two clients came through a mortgage broker and that made him realise he was on the right path, but he was working big hours.

“I don’t think I slept more than four hours a night in the early days,” he says.

“You’re having those late afternoon catch-ups or early morning catch-ups, then you’re doing your background work, building your CRM, making sure that everything in the back end is set up and being a solopreneur, you’ve got to do the whole thing.”

“But now when the clients do come on board, it’s a seamless client journey for them.

“That’s what I was trying to achieve.”

Michael had a plan to go full time but he was realistic that he needed the time to build up his income and also have a buffer there for the inevitable slow times that all buyers agents face early on.

He has a 12-month timeline to build up his business to the point that it could stand on its own financially. While he was still earning a full-time income from his previous career, he was regularly working 70 hours a week to try and build up his buyer’s agency.

“If you’re not willing to put the time and the effort in, then you’re probably wasting your time and your money,” he says.

He says that the hardest part is often that you sign up clients in spurts and the slow periods can weigh on you mentally.

Now that Michael has been able to replace his income, he’s moved on to different marketing strategies as well.

“Now I’m doing lots of networking events, I’ve been on a couple of podcasts and just getting exposure to different people and different markets,” he says.

He’s also looking to bring on some team members to help him continue to scale up.

But for now, he is going to keep on doing what he’s been doing and will grow the business over time.

Michael had a three-year timeline to go full-time and have enough savings behind him to make the transition from a full-time career to business owner and he is well on track.

Caring About People’s Future

Joe Tucker’s first property purchase didn’t go to plan, but it was the moment that changed his life forever.

After a long career in sales, Joe realised that he wanted to start building wealth in property.

He had engaged a high profile buyers agent to help identify something that would set him on the path to achieve his goals, but from that point onwards things didn’t go to plan.

Instead of helping Joe himself, he was sent him to work with a different agent in their company and it ultimately led to Joe purchasing a poor asset that lost him money.

But the whole experience made Joe realise that he could actually do the entire process better himself.

“If you’re a buyers agent you’ve got people’s financial future in your hands,” Joe says.

“If it didn’t happen, I wouldn’t be where I am today.”

He believes that buyer’s agents have a duty to care about what they are purchasing for people as it’s actually their future that is on the line.

From that point, Joe started to focus his time and energy on property and dug into the best way to purchase high-quality investments and manufacture equity.

He also launched a Facebook Group and podcast that talked about property investing and it quickly grew in size to one the biggest in Australia because of the high-quality information and value that he was providing.

After speaking with another buyer’s agent and seeing the potential of the opportunity Joe realised that he was finally ready to make the leap to full-time buyer’s agent and set up his business Property Principles.

The business focuses on helping investors find quality assets from around the country, that have significant upside potential through manufacturing equity.

He looks for properties that have the ability to be renovated, sites with subdivision potential or properties that can be expanded to add an extra bedroom where they can instantly manufacture equity.

Joe says that after coming from the corporate world starting a new business was incredibly difficult but because of his passion to help others, it really drove him forward.

“You’re going to be working 24/7 and if you don’t care about it, don’t do it,” he believes.

“That passion will shine through and you’ll beat everyone else as well.”

Joe worked with the Buyers Agent Institute (BAI) and was one of the first people to do the program because he knew that’s where he wanted to take his career.

These days, most of Joe’s business comes through client referrals and his focus is on caring about his clients and taking responsibility for their financial future.

“If you keep getting amazing deals for your clients that helps your business because then they’re coming back to me within six months saying, Joe, I want another one,” he says.

Bringing The Power Back To The Buyer

Michael Simms has always been passionate about property and was searching for a way to turn his enthusiasm into a career.

After initially starting out as a sales agent, Michael realised that he was a lot more comfortable working with buyers and helping them.

“The sales side didn’t fill my cup,” Michael says.

“I had this passion to help people and a passion for property so I was looking for avenues and ended up as a sales agent for a very short period of time.

“I actually didn’t really like the sales side and I much prefer evening up that power balance and the negotiations on the buy side.”

Michael started out his career as a buyers agent on the side and slowly built up his client list and his confidence.

He was able to land some clients very quickly and focused on building his network.

“The process of getting up and running was not as stressful as I expected,” he explains.

“I was really fortunate I had a client within the first couple of months that jumped on board, which gave me a little bit of a kickstart and that led into the second and third, not long after.

“So I had a bit of a platform to launch from.”

Michael says that keeping his day job when he started was critical to making a smooth transition.

“It meant I had a little bit of security behind me and I wasn’t as stressed that I had to get clients immediately,” he says.

“That made a bit of a difference from a mindset point of view as well.”

His buyer’s agency, Simms Property Group, focuses on helping owner-occupiers in the Melbourne and Geelong area as well as investors from right around the country.

He says his strategies for investors depend on the client’s requirements.

“If I’m looking for instant capital growth I’m looking at established properties,” he explains.

“I’m not interested in the off-the-plan brand new stuff where there’s an overkill of supply.

“I want something in an established area that’s got proven data.

“I want at least 10 years of data that says the area has grown by at least six and a half percent, which is my benchmark.

“If it’s a higher yielding asset, then we’re looking for maybe even rooming houses and those sorts of assets that are up around that 8 percent yield.”

Michael worked with the Buyers Agent Institute (BAI) and says that the entire program had him on track instantly.

“It really is very simple, it is a business in a box,” he believes.

“I jumped into Leverage, I jumped into Agent Mate.

“All your leads are coming through and are taken care of in the back end so it’s fully automated.”

Michael says that being a part of the Everest program and working with the coaches was also critical to getting him over some of the mental hang-ups that were holding him back.

Looking forward he is hoping to keep growing his business.

“I would love to have at least one buyer advocate working with me so we can scale,” he says.

He says that for new agents coming into the industry, he would recommend keeping your day job initially.

“I know of a couple of people that left their job to pursue this, which is exciting, but there’s a lot of hard work that people underestimate,” he believes.

“But be prepared to put in the work.

“Plenty of people are going to say ‘no’, but that’s OK.

“Just get back on the horse and move on to the next one or find out why and if there’s a way we can get around it.

“Don’t take it too personally because you’re going to get plenty of no’s.”

 

Helping New Migrants Buy A Home

After relocating to Australia from Germany, Joerg Mueller became interested in property and the power it had to create wealth.

However, his first foray into buying was difficult because at the time he wasn’t familiar with the process and didn’t know the market well. It made him realise that he needed to get out and learn more about the Australian market.

While working in IT, he started studying property development and began looking for a site to acquire. But when COVID hit, his plans got derailed.

But what he realised was that there was a lot of demand from other buyers who wanted to find both development sites and quality properties.

“I was contacting quite a lot of real estate agents here in Brisbane in order to find development sites,” Joerg says.

“I got a lot of bigger development opportunities coming across my desk which were too big for me, and that’s when I thought that maybe I can flick them on to bigger developers who are looking for those deals.”

He says many of the opportunities were for large subdivisions and he felt there was a lot of potential to work with developers.

Given his in-depth knowledge of property development, Joerg was able to source a large site for a client worth $5.3 million.

At that point, his Buyers Agency, Buyers Scout was up and running and he started to look to grow his client list.

However, with his background coming from overseas and moving to Australia, he felt that he had some unique insights into what other foreigners go through and decided that he wanted to help them buy property in Australia.

His focus is now on helping owner-occupiers and investors who are migrating to Australia, particularly in the QLD region.

“I decided to concentrate more on owner occupiers and especially immigrants since I’m an immigrant myself,” he explains.

“I migrated to Australia over 13 years ago.”

He says when he arrived from Germany there were no buyer agents around to help him and it’s something he would have really appreciated at the time.

Joerg says the foreigners are often not familiar with local conditions and also don’t understand that the selling agents aren’t here to help you.

He says the home he bought initially is something that caused a lot of issues with his family and if he had his time over again, he would never have made that decision.

Which is why he feels helping new migrants is such a valuable service.

“This is the reason why I’m also doing what I do now, helping people to make informed decisions when it comes to buying property,” he says.

He worked with the Buyers Agent Institute (BAI) when he first started and says it played a key role in getting his business off the ground.

“It was very helpful because I didn’t understand the process before,” he explains.

“It is a very supportive environment, a good community and you also learn from other buyers agents.

“And you can establish relationships with other buyers agents, which is actually for me very good as well.”

Jeorg is currently working with a number of migrants and is looking to keep growing his business.

“My goal is to be the number one buyer’s agent for immigrants,” he says.

“It doesn’t matter if they’re just about to migrate to Australia, or they have already migrated for a year, two years, or even three years, and then decide to buy a property.”

“That’s the goal.”

Helping First Home Buyers and Investors

After getting a taste for property when she purchased and renovated her first home, Rhoda Barsalli always felt that having a career in real estate was something she wanted to do.

Soon after successfully tackling her first renovation project, she quickly moved on to buying another property and doing the process again and renting it out as an investment.

“From there I started looking at other ways of getting into property and I started flipping properties, focusing more on buying undervalued properties that were in original conditions around the Eastern Suburbs and then renovating and selling them in a short period of time,” Rhoda says.

“I really enjoyed that process as well and it gave me a lot more insight about, how I could negotiate, what to look for when you’re buying undervalued properties and just seeing the potential that certain properties had.”

Having come from a background in project management in the digital world, she felt that she could transition into property in a full-time role.

“I wanted to find a way to make people’s lives simpler during that buying process,” she explains.

“I love buying property but I also love helping people by utilising the knowledge that I have.

“So it made sense to bring it all together.”

At that point, she established her buyer’s agency in the Eastern Suburbs of Sydney and started helping people searching for their own homes and in particular first home buyers.

“I started helping the first couple of clients and was focusing more on first home buyers,” she says.

“I felt like there is a niche in the industry and a lot of buyers agents out there, don’t help first-time buyers because of their smaller budgets.”

She said that it has given her a huge amount of satisfaction.

“I really enjoy helping people who have no idea where to start with buying a property and are daunted by the whole experience,” she explains.

“They don’t understand why agents tell them a certain price and then it sells for 20 per cent more and they’re just constantly battling through and not knowing what to expect.”
With her background investing in a range of different properties, she’s also been able to work with a number of investors and downsizers as well.

While her business has been going from strength to strength, it hasn’t been without its challenges.

“I’ve had to have a complete change in mindset, having worked in the corporate world for 20 years,” she says.

“It’s really a mental challenge and you often doubt yourself.

“But I made that decision and backed myself and I still remember the moment I announced I was a buyers agent on LinkedIn.

“At that point, there was no going back.”

Rhoda worked with the Buyers Agent Institute (BAI) and says it made the entire process of getting established a lot easier.

“I have the knowledge of property, have my own portfolio and have done a lot in real estate, but I needed to get the confidence to know that I could make a business out of it,” she says.

“I don’t come from a sales background either.

“The course really helps you put yourself out there and learn how to talk to referral partners and build a network.”

Rhoda says her goals are to continue to build up her business and keep growing.

“My main goal is to really build a good network of referral partners around me,” she says.

“But I also want to build a good reputation that’s going to continue that pipeline of clients and referrals.”

Rhoda says that for people looking to join the industry they need to know their point of difference.

“Think about why you want to do this and what you bring to the table that makes you different,” she says.

“If they are interested in property and helping people BAI is definitely a great place to start.”