Finding a Melbourne Buyer’s Agent

Finding a Melbourne Buyer’s Agent

Regularly voted one of the best cities to live in the world, Melbourne continues to be a desirable location for those looking for their next home or investment. From the urban cool of Fitzroy and Brunswick to the seaside bliss of St Kilda, there’s plenty of options for every type of property buyer.

If you’re looking to purchase a property in Melbourne, partnering with a buyer’s agent (also known as a buyer’s advocate) is a great way to get ahead of the competition and increase your chances of buying your dream property. Buyer’s agents can bring with them a heap of advantages, particularly when it comes to buying property in areas that are experiencing unprecedented growth and popularity such as: 

  • Brighton 
  • Box Hill
  • Cheltenham 
  • Glen Waverley
  • Hampton
  • Mount Waverley

Here’s where to start when it comes to finding a Melbourne buyer’s agent 

Look for a Local Melbourne Buyer’s Agent 

Are you located in or near the Melbourne area? Or are you looking to purchase from a more remote location, maybe Sydney or Brisbane? Regardless of your location, selecting a buyer’s agent located in or around the Melbourne area can bring with it a number of benefits. Choosing a buyer’s agent that is positioned close by to your area of choice means that they will be able to easily carry out face to face inspections on your behalf and will likely have a lot of valuable local knowledge. For example, say you have your heart set on purchasing a property in Southbank, a local buyer’s agent will have useful on the ground relationships that can make the buying process even smoother.

But where should you start when finding a Melbourne buyer’s agent? 

When looking for a Melbourne buyer’s agent, our buyer’s agent directory allows you to search by suburb or postcode providing you with a summary of each listing including: 

  • Contact information 
  • Directions 
  • Reviews 

You can even search by the type of Melbourne property that you’re looking to buy, including residential, investment or commercial.

Look Outside the Melbourne Area For A Buyer’s Agent  

Seeing as we live in such an increasingly remote working environment, there may be no need for the buyer’s agent that you work with to be located in or around Melbourne. Inspections can be carried out virtually, relationships can be managed remotely and ultimately, if you have a buyer’s agent that you’re happy with, or that has been directly referred to you, then there’s no reason why you shouldn’t be able to achieve the same outcomes. Buyer’s agents can have contacts all over Australia, so give them the opportunity to demonstrate their value, regardless of their physical location. You’ll be pleasantly surprised at what they’re able to achieve on your behalf.  

Want to see which agents are closest to you? Use our Buyer’s Agent Directory to locate a nearby agent or search further afield across Australia. 

Becoming a Melbourne Buyer’s Agent

The Melbourne property market is incredibly exciting so if you’re looking to gain more expertise and potentially start purchasing property full-time or part-time, then becoming a buyer’s agent might be worth considering. 

You’ll have the opportunity to be your own boss, earn big and gain new skills in the process. Get in touch with our team today to learn more.

Finding a Buyer’s Agent Near Me

Buyer's agent

So you’re looking to find a buyer’s agent (also known as buyer’s advocate) to buy your next property. Well done on taking this step. With the property market being as competitive as it is, buyer’s agents offer a number of benefits which can help you get that step closer to securing your dream property.

So how can you find a buyer’s agent near you?

Start with our buyer’s agent directory 

We’ve done the hard work for you by creating a buyer’s agent directory that includes all the information you need on buyer’s agencies and agents across Australia. 

Here you’ll find a comprehensive profile for each buyer’s agency or agent including:

    • Address 
    • Contact information 
    • Opening hours 
    • Business profile 
    • Reviews 

Too easy! No need to waste any unnecessary time trying to search for this information across the web. 

Find a buyer’s agent based on your location 

Whether you’re looking to buy property in Gold Coast, Sydney or Perth, you can use the intuitive search interface to enter your state, city or postcode to generate a list of buyer’s agents that are in your area. 

A handy map will show you where each buyer’s agency is located in relation to the location you’ve inputted. 

Find a buyer’s agent based on your property type 

While you might be looking to work with a buyer’s agent that’s close by, you might also have some other criteria in mind for the type of property that you’re looking to buy. Some buyer’s agents are going to be specialists in buying residential property, while others might excel in commercial or industrial property. 

Use our buyer’s agent directory to narrow down your results, by searching for buyers agencies in your location of choice that can help with buying : 

    • Residential property for investment purposes 
    • Residential property for your primary residence 
    • Development sites 
    • Commercial property 
    • Industrial property 

You’ll be working with the right buyer’s agent and securing your dream property in no time! 

Speak to a local property specialist 

Chances are that there’s a local real estate agent that you’ve dealt with in the past, whether buying, renting or leasing a property, that can help point you towards a local buyer’s agent that can assist you. Or maybe there’s a conveyancer you trust that you’ve worked with a number of times. 

Referrals can be a great way to connect with a good quality partner. Keep in mind, you still need to do your research when it comes to choosing the right buyer’s agent

No luck finding a buyer’s agent nearby?  

Still can’t find what you’re looking for? Never fear, at the Buyer’s Agent Institute, we work with Australia’s best buyer’s agents and would be more than happy to point you in the right direction.  Or maybe you’ve started thinking about whether you might like to start buying property as a part time or full time career? 

Drop us a line and we’d be happy to have a chat.

Finding a Gold Coast Buyer’s Agent

Gold Coast Property

The property market in the Gold Coast is red hot. From Burleigh Heads to Tamborine Mountain, more and more investors are seeing the appeal of laid-back coastal living mixed with excellent investment return. There’s a reason why the Gold Coast currently has some of Australia’s highest average monthly rental prices.

Getting your foot in the door can be tricky and that’s why working with a buyer’s agent (also known as a buyer’s advocate) can be your pathway to successfully buying property in the Gold Coast. 

They’ll be able help you find property in some of the key growth areas including: 

  • Broadbeach 
  • Coolangatta
  • Mermaid Beach
  • Southport 
  • Surfer’s Paradise  
  • And more

Here’s where to start when it comes to finding a Gold Coast buyer’s agent.

Look Locally for a Gold Coast Buyer’s Agent 

Whether you’re based in or near the Gold Coast, or are looking to purchase remotely, starting with a buyer’s agent based in the area can be a good move. The advantages of this is that they will likely have a lot of local knowledge on different areas in the region, they will have relationships with key local contacts including real estate agents and surveyors and can carry out in person inspections on properties. 

Use our handy buyer’s agent directory to search for buyer’s agent in and around the Gold Coast. You can search by suburb or postcode and will find a useful summary on each including: 

  • Contact information 
  • Directions 
  • Reviews 

You can even take it one step further and filter down by the type of Gold Coast property you’re looking to buy whether it’s residential, for investment purposes or something entirely different.

Broaden Your Horizons to find a Gold Coast Buyer’s Agent  

Being local to the Gold Coast doesn’t need to be the determining factor when it comes to picking who you want to work with to buy Gold Coast property. Whether you have an existing relationship with a buyer’s agent outside the region, have had a referral from someone you trust or just want to work with someone close by, a buyer’s agent can work from any location to secure you the property of your dreams. 

Buyer’s agents have an extensive network of relationships that they rely on to source opportunities, so there’s every chance that they’ll be able to help you find what you’re looking for, from any location in Australia or beyond.

They’ll be able to manage remote inspections of Gold Coast properties for you, find the right local specialists and ensure a smooth process to help you secure your dream home. 

Our Buyer’s Agent Directory includes agent’s located all over Australia. 

Becoming a Gold Coast Buyer’s Agent

Regardless of your location, if you’re looking for an exciting new career change and are motivated to buy property in the Gold Coast, then becoming a buyer’s agent might be for you. 

You’ll find so much opportunity to achieve financial success, learn new skills, build invaluable relationships and so much more. 

Get in touch with our team today to learn more.

Best Free Resources to Use When Researching Property 

Knowing where to start when it comes to researching and buying a property can be a little daunting. That’s why we’ve compiled all the best free places that you can go to get information on market prices, trends and more to give you that competitive edge. 

It’s worth noting that some of this data requires expert analysis and that’s why we always recommend working with a buyer’s agent (also known as a buyer’s advocate) as they’ll be across the latest trends and be able to properly assess all the factors influencing the desirability of a property. 

Or become a buyer’s agent and transform yourself into a property expert. You’ll love it! 

Understanding the Market 

Here are some sites that you can use to get some broader data and insights into the overall nature of the market.

Australian Bureau of Statistics

The Australian Bureau of Statistics (ABS) provides a wealth of historical and statistical data that can be used to gain insights into changing demographics and key market trends 


CoreLogic is a great place to start when looking into buying a residential or commercial property. Here you’ll find expert reports and commentary to help with making more informed decisions. 

Used both by agents and consumers, CoreLogic offers a large array of free and paid reports to help with understanding the market at a macro level as well individual property information. 

Royal Bank of Australia

Each month the Royal Bank of Australia (RBA) provides a snapshot of Key Economic Indicators which you can use to interpret and speculate on where the market is at and going. 

SQM Research

SQM Research provides research and data which is useful to investors when making purchasing decisions. It includes free reports which encompasses everything from auction results to rental yields. 

There’s also the option to access premium solutions which include a property explorer, Boom & Bust report and more. 

Speak to an Expert 

If you’re not well versed in what some of these indicators mean, get in touch or seek out your local buyer’s agent for some expert opinion to give you more context and an interpretation on what these figures mean. 

Choosing the Right Suburb

Not sure which area you should start to look for your home or investment property in? 

Doing some research into a couple of key suburbs that are on your radar is highly recommended as this a good way to see what growth potential is in store. Plus, you may come across an area that you were previously not aware of. 

DSDR Data 

Use the handy suburb analyser that DSDR Data offers  to look at a numerical rating for your prospective suburbs. You’ll also find info on the nature of supply and demand in suburbs and other familiar statistics like auction clearance rates and days on market.

There are also a number of other useful tools available. 


Have a burning question about a suburb or want to see what others think about the area they live in? Homely offers extensive user generated feedback that you can interact with. 

Whether it’s a suburb review or a question in their forum, you’ll likely get the insider view. 


Microburbs offers information on the suburb of your prospective property that the listing most likely does not include. Get access to information on neighbourhood demographics, local schools, cafes, commute times and more. 

This can make a real difference, particularly, if you’ll be living in the property. For example, if you rely on public transport, you want to make sure that it’s readily available and that there’s local amenities in close proximity to the property. 


Use Tudi to find the right suburbs with both an opportunity for growth and healthy a healthy rental return. It can also help you identify when it might be the best time to buy and sell. They offer both free and paid plans. 

Searching for Property 

There are a wide range of sites that you can use to start searching for property in Australia.

Start with these major players. A handy tip is to set up tailored alerts for each and you can also download their mobile applications for simplified use. is the biggest property site in Australia. Here you’ll find most property listings with lots of nifty filters to narrow down the type of property you’re after. 

Check out their free blogs for interesting news and content and you also get access to lots of free property data which comes from 3rd party suppliers . 

Not far behind as the major source for property listings and information in Australia is Domain. Domain offers a sophisticated interface with plenty of listings and news for you to dive into. 

Finding the Right Buyer’s Agent 

You’re not going to find everything you need online. Whether it’s a property that’s just not listed or you simply just don’t have the time to be regularly trawling a heap of sites, you can rely on a buyer’s agent to take on the heavy lifting for you. 

Use our handy buyer’s agent directory to find a buyer’s agent that meets your requirements.

Got Your Own Suggestions? 

There are so many useful resources out there when it comes to property hunting, and these are only a small handful of what’s out there.

Do you have your own that you regularly use and find useful? 

Contact us and let us know what is working for you. 

A Passion for Property

Buyer's agent Rebecca Sims

After a career in property that has spanned nearly 20-years, shifting focus to helping home buyers was a natural progression for Rebecca Sims.

Rebecca started her real estate journey as a property manager, before spending a number of years working with developers and also in project marketing and sales management.

“When I left school, I started off in property management whilst studying at uni, and I ended up working for a developer and handled all of his property management.”

“From there I went over and worked in a project marketing company who also did property management and I headed up the investment division there and ended up turning their portfolio into something profitable and something sellable.”

“I ended up selling their portfolio for them with a great profit because we tidied it up. So through that, I think I learned a lot about property.”

After discovering first hand that there was no one out there helping buyers when she was looking to buy a number of properties of her own, Rebecca felt there might be an opportunity to pursue a career assisting buyers.

“I’ve always had in the back of my mind how much I would love to help buyers and put them into property.”

“Here on the Gold Coast there was nothing like that around and I think when I was looking myself for property personally, I found it really hard because I was such a busy professional, I had no-one to help me.”

Despite an extensive background working with investors and buying investment properties herself, Rebecca has found a passion for working with owner-occupiers.

“The majority of my purchases have been for owner-occupiers and I feel like at the moment that’s where the market is for me.”

“I do a lot work around northern New South Wales and that is because I am from that area. I’m actually from the Tweed Valley so I know the area very well. So when I get a client that wants to buy acreage or that rural lifestyle, I’m all over it. I love it so much.”

After starting her own business, Rebecca managed to build some momentum, but it was tough early on.

“I was fortunate at the beginning when I decided I was going to start the business.”

“I launched my website and the first broker that I met with, the very next day he sent me a client and that client was excellent. The client also referred business partners to me later down the track, so I was really fortunate in that regard. But after that one client, I struggled to get the next one.”

“I’m not going to sit here and say once you start it’s just smooth sailing, because that’s certainly not the case. You do have to keep going and there’s plenty of times where I thought this is just too hard. I’ve wanted to throw in the towel and all the rest of it – but every time I felt like that, within a matter of days something positive would come my way.”

Rebecca worked with Ben and BAI when she was establishing her business and the support network was incredibly beneficial.

“The course itself gives you a really great foundation for starting in this business, whether it be by yourself or going and working for somebody else. It’s something that you can constantly tap into.”

“But working with Ben himself, I just found him so supportive. He must spend all day talking to people. I think the thing is with him, and you can see it, is that he actually genuinely cares about the people that are coming through his business. He wants to genuinely see you succeed. So I think that’s really nice.”

Rebecca’s goal moving forward is to continue to grow her business organically and keep helping as many owner-occupiers as she can.

“In the future, I’d like the business to be bigger than what it is, but at the moment I’m after organic growth because I feel like that’s how I’m learning along the way as well.”

“In five years I just hope that it’s everything I hoped for and more. I’m enjoying what I’m doing at the moment, I really am. I love working in this area along the Coast and down into northern New South Wales especially so I want to keep doing that.”

Building Momentum

Buyer's Agent Michael Martin

Michael Martin started his property journey at a young age, but it has been a bumpy road to get to where he is today.

Michael wanted to use property to build wealth and set himself and his family up for the future. However, over his 20-year investing career has had both property wins and losses along the way.

“When I was 21, still living at home with my parents, I bought my first investment property. I was always a big saver so I had enough of a deposit to buy a property. So I just bought a property around the corner.”

“It was 160 grand. It was just a villa in a mixed suburb and that was getting $230 a week rent so it was cashflow positive. It was a good start.”

Instead of refinancing after the property increased in value, Michael made the unfortunate decision, to sell to help fund his PPOR. A mistake that he still regrets to this day. However, it taught him a valuable lesson, which was to never sell if you don’t have to.

From that point onward, he still wanted to keep investing and started to buy townhouses in and around Townsville.

“My wife and I purchased four houses in the outer Townsville area over a couple of years. Everything was ticking along nicely. The Townsville ones were all cashflow positive so it was all pretty good.”

“Then the GFC hit and I lost my job because I was a futures broker. It took me a few months to get another job at a 30% / 40% pay cut as well. Townsville was hit hard by the GFC, a lot of the mines shut down so I lost a lot of tenants.”

“I’d feel sick every time I got a phone call from a Queensland number because I was thinking, what’s happened now?”

“We ended up selling the three in Townsville. We were quite lucky. We sold them for pretty much the same price as we bought them for so we didn’t actually make a loss. However, it’s just a massive opportunity cost because I think they were about 200 grand each. So 200 grand, if you bought over the majority of the country over that ten-year period, it would have gone close to double. So we missed out big time there.”

That experience was a key turning point in his life as Michael realised that he needed to improve his understanding of what makes a quality investment and what really drives property markets.

During the period where he was researching property, he learnt about buyers agents and felt that it was something he would like to do himself, given his journey in property.

“I discovered Ben and BAI and I thought this is something that I could actually do. I already found my passion for property and I thought with all the mistakes I’ve made, I haven’t exactly got success stories with my past investing, although I had all the right intentions, just poor execution.”

“I felt like there are some pretty valuable lessons that I could I pass on to potential clients and now that I’ve heavily researched properly, I’ve got some good lessons to pass on and can help clients not make the mistakes that I’ve made.”

“So I did Ben’s course and then I built up a heap of contacts within the industry. And now I’m ticking along nicely. My business has been going for almost a year so I got my first client in about June / July after getting the licence in March and I’ve been getting one client a month so far.”

Michael now focuses on helping clients find high-quality investment property from around Australia.

The BAI program and the support network were vital for Michael when he was getting his business off the ground and suggests that people new to the industry understand that it takes time to build a successful business.

“Don’t set your expectations too high when you’re starting out. That might come across in the wrong way because you should always have high expectations of what you want to achieve, but it can be a bit of an emotional rollercoaster.”

“For the first three months or so I was making heaps of phone calls, trying to build relationships with referral partners and putting stuff out on social media and I was getting absolutely nothing back.”

“But then the more you do it, you slowly start getting traction so it’s just being patient and have expectations of getting no business for the first three to six months and then the traction starts after that is what I’ve found. So lower your own expectations in the short-term and then the long-term results will come.”

Helping Clients and Buyer’s Agents

Buyer's agent Paul Mollica

Prior to starting out as a buyers agent, Paul Mollica had a long career helping others as a financial planner.

Over the years, the ability to help his clients achieve financial success through traditional superannuation investment strategies began to diminish and he realised he needed to help his clients do what he was already doing.

Paul had a 15-year record as a successful property investor and understood that property represented a better option for most people to build wealth.

“I spent the last 20 years as a financial planner and absolutely over time realised that it was failing consumers miserably. I thought there had to be a better way.

“I was starting to invest myself and see the benefits of that through leverage and the fact that you’ve got control over the asset, you can add sweat equity, you can manufacture improvements, all these sorts of things. I started talking to my clients about it and also looking at where my wealthier clients built or accumulated their wealth.“

“None of them accumulated it from the superannuation system or saving money, it was all through either business, buying and investing in property or inheriting property. So it was pretty easy to join the dots there.”

These days Paul operates, Wealthkey Property and uses a range of different strategies to assist investors to build wealth, including looking for positive cashflow opportunities outside of metro areas, adding value through renovation while also buying in blue-chip locations, if it suits the individual. Paul is also able to help project manage any properties that are using strategies such as a cosmetic renovation to provide a full end-to-end service.

Over the past few years, Paul has transitioned out of financial planning and into a full-time buyers agent. A move that was helped by his prior relationships with both clients and referral partners.

“I was operating the BA business part-time for the last six years and then last June I jumped out of planning completely and I only do property buying for clients now. I’ve got two staff, we’ve got acquisitions teams everywhere we need them nationally and it’s going really well.”

“With my financial knowledge both inside and outside of super and mortgage broking and also my contacts over the years. I’ve got a fairly healthy referral stream coming through.”

While his transition to fulltime buyers agent has been relatively smooth, Paul found that one of the areas that were lacking was data and research. After initially looking to outsource, he found that he needed to bring the process in-house to get the best result for his clients.

“There was no-one out there that could provide that data and research service. You’ve got get the real-time data but you’ve also got to have eyes and ears on the ground as well and someone to translate that data otherwise you might as well just go and buy a property investor magazine.”

“Because of this problem I started my own service called Right House Research, cherry-picking perfect properties for investors and that’s an exclusive research service for other buyer’s agents. If we can continue to help a number of those every month as well, I think we’re doing a good thing for the buyer’s agent community and for consumers in general.”

Going forward, Paul’s goal is to continue to grow the business, while also adding value to the buyer’s agent community.

“If we can continue to help 50 to 70 families a year to make well-informed buying decisions and if I can put possibly one or two buyer’s agents on under our licence and help and grow Right House, then I think that will benefit a lot of people.”

Buying Blue Chip

Buyer's Agent Jack Henderson

In a short space of time, Jack Henderson has quickly established himself as one of the country’s leading buyers agents through his business Henderson Advocacy.

Jack started his journey in property investment at a very young age, purchasing his first investment as an 18-year-old. In just a few years, he had managed to build himself a multimillion-dollar property portfolio, centred around some of Sydney’s most sought after postcodes.

After leaving school at an early age and starting out in the workforce, Jack was able to save a deposit and start his property journey earlier than most.

“I left school at 15 and then went and worked as a labourer in the construction industry and I didn’t really have a lot to spend my money on so money started piling up in the bank.”

“After I turned 18 I had a sizeable deposit and my parents guided me and said, you’ve got this money sitting in the bank, maybe you should go buy a property with it because then you’ve essentially bought the most expensive thing in your life and you’re only 18.”

With his success as an investor gaining him a lot of attention and his passion for property, it was a natural progression for him to make the move towards helping others achieve success as a buyers agent. When he was starting out he looked to mentors for guidance and that led him to consider a career in property.

“One of the biggest things was one of my mentors, Chris Gray, he’s got a buyer’s agency called Your Empire and I was inspired by him and what he did. He generated a lot of wealth through it so I thought, “Let’s go down this avenue or let’s go at least explore it.”

“Then, as I was starting to progress in my investing journey, I had a lot of people ask me how I did it and what I did and asking for advice. So I thought, “Well, people are obviously interested in how I’m doing things so why not monetise it?”

Throughout his career as both an investor and now buyers agent, Jack has always focused on buying the best property he can afford, always looking to blue-chip locations.

“My investing philosophy is always very blue-chip. It’s buying in areas with a lot of scarcity, areas with people that have very high incomes and there’s a lot of affluence attached to where they live because obviously affluence and high incomes then generate growth and people paying premiums for properties.”

“As a buyers agent, we still use the same principles, but it’s really going to come down to the individual and how much money they have to work with and we tailor something specifically for them.”

“For myself, I’m generally buying two-bedroom apartments in beach-side locations in the eastern side of Sydney or Newcastle, in boutique buildings with great sunlight and lots of scarcity to them.”

“As I continue to progress to where I am now as a more sophisticated investor with a higher income, I’m starting to get into semis and homes – because I can afford the cashflow. Yields are lower, but they are more lucrative from a growth perspective and then also having the ability to develop down the track.”

When Jack started as a buyers agent, he began working with another firm to learn the business, before eventually starting his own company.

“I joined a firm when I first got into the industry and stayed with them for a little while but quickly outgrew them from a performance perspective and then also a culture perspective.”

“Now I’ve since started my own agency called Henderson Advocacy and it’s just learning every single day. We’re growing very quickly, we’re doing great things and it’s all very exciting.”

Since he started his journey as a buyers agent, Jack has worked closely with the BAI and it’s a relationship that has continued to this day.

“I began working with Ben in the early stages there’s a lot you learn from the course and there’s a lot you learn from Ben’s experience. If someone’s got 10 or 15 years’ experience, there’s a lot of their mistakes you can learn from.”

“I learned a lot from the course and then I went an extra step and went into the mastermind and I’ve been in that from day one. Ben’s now an advisor for our business so he’s continually helping us through his experience in terms of what we should do and what he did and did wrong and how we can learn from that.”

“It’s a very, very lucrative and rewarding relationship for sure.”

In the coming years, Jack is looking to continue to grow his rapidly expanding business and also focus on other areas of property.

“Over the next 12 months, the goal is to generate over two and a half million worth of revenue while having a sizable team that are all on the same page and are all high achievers.”

“In the next 5 to 10 years the goal is to diversify out of just buying property and get into developing and doing joint ventures with people and just to keep growing.”

“Growth is the keyword for the next 10 to 15 years ”

Educating Buyers

Buyer's Agent John Comino

Coming from a career as an accountant, John Comino knew that property investing was his ticket out of the rat race.

During the time he worked as an accountant, John and his wife were able to build a significant property portfolio and in the process learn what it takes to become a successful investor.

“The process of buying for myself turned out to be an opportunity to develop a passion for something, but also to make a lot of mistakes and to find out what worked.”

“That turned into a real understanding of property cycles and property selection and the financing behind property. From there, people started coming to me to either bid on their behalf or just give an opinion on properties that they wanted to buy.”

After finding personal success in property, John then wanted to use it as an opportunity to build his own business.

“I became a buyer’s agent towards the end of 2017, beginning of 2018 and there were two drivers at the time. One was to own my own business. A part of that concept of planning my escape, but one was just financial independence and running my own business.”

“The second reason was to explore the skill that I had in sort of choosing properties and putting deals together.”

As a buyers agent, John focuses on finding off-market properties while educating everyone he helps.

“I’m always conscious that there are three reasons that people come to BAs. One is to save time, two is to educate and to help make better purchasing decisions and then the third one is to purchase off-market properties.”

“With that in mind, my strategy as a buyer’s agent is to be more of an educator than a head kicker because I don’t have a background in sales so that can be a double-edged sword, but I do focus on the soft skills of sort of educating the clients.”

“The second thing is that I do try to target off-market properties because I never want to get into the conversation around ‘I could have done it myself’, which is always a risk, as a buyer’s agent.”

Having started his career after the property cycle peaked in Sydney, John had to navigate a tricky time while launching his own business.

“I started at the end of ‘17, beginning of ’18, which was a really tough time in the property market. I think it dropped, 15% in 2018.”

“I got very lucky in that one of my very first clients was actually an ASX listed media company who wanted a very substantial property at the time. So even though the market was sort of languishing, I was able to put together a fairly large deal and that was really helpful.”

“That was very good for my brand and that was good for my experience and obviously good for cashflow. But it’s a difficult sort of deal to repeat so they don’t come along very often, but that was one of my first deals.”

John used a number of approaches to help get his business off the ground in the early days.

“It’s been tough to get established, but I focused on three things. One was thought leadership and articles and podcasts. I was writing articles fairly prolifically. I do it a bit less now, but lots of articles and lots of podcasts.”

“The second thing I did to get established was networking and meeting people and trying to meet new people every week. That’s an excellent way to do it. And the third thing is that I do and did invest in a lot of social media at the time because you don’t want to be the best buyer’s agent that no one’s heard of.”

For John, one of the hardest parts of working with buyers was trying to educate them on cycles and when to buy.

“Buyers buy in sellers’ markets, not in buyers’ markets, which is sort of strange – they should be buying in these dips, but human psychology is that they don’t.

“When property was on sale, buyers weren’t interested in property and now that it’s hot again, the buyers come back in. I used to try to fight that and my articles were all about being a contrarian. I don’t worry so much about that now. I just accept that that’s how people are wired and so I don’t fight the tide on that one.”

In a bid to build momentum in his business John worked with the BAI and it was instrumental in learning how to grow his client base.

“I started as a buyer’s agent before I did the Buyer’s Agent Institute so the institute was really helpful for me because it covers everything from scripts and dialogues to mindset and time management.”

“Because I got in very fresh, I didn’t really know where to start. So for me, the most important part of the Buyer’s Agent Institute were scripts and dialogues and also scripts about how to convert prospects into clients.”

“The other big thing that the Buyer’s Agent Institute helped me with was understanding the value that I provide to the referral partners.”

“If you go to, a mortgage broker or a real estate agent, you don’t want to just ask them for a favour – “Hey, come and help. Send me some referrals.” What you want to do is create a transaction of mutual value for them rather than simply asking a favour.”

Going forward, John wants to continue to grow his business, through more effective practices that depend less on him.

“In the next five to ten years I want to focus on systematising the process more and scaling up so that it’s not so dependent on me.”

“That’s one of the things about the buyer’s agent business, it is very personalised and it’s very much about my brand as John. I want to sort of get away from that towards a more scalable model.”

For anyone considering a career as a buyers agent, John notes that it is a people business.

“The main thing is that being a buyer’s agent’s about people, not about property.”

“A lot of people get into the buying business because they love property, but if you simply love property, it might not be the right thing for you because as a buyer’s agent you deal in the peoples’ wealth, their frailties, their insecurities, their fear of debt and their fear to take action.”

“It’s not about the properties, it’s about the people.”

Helping Buyers

Buyer's Agent Darren Piper

Darren Piper has been running his buyers agency, Universal Buyers Agents for 4.5 half years and in that time has seen both his business and the industry grow significantly.

With a passion for property and a significant investment portfolio under his belt, Darren saw the opportunity to help on the buy-side and made to move to start his own business.

“I’d owned a couple of investment properties prior to getting into real estate as a profession myself. I was working in the mines previously before getting into real estate and then decided to make the jump.”

“I was a selling agent for myself for two years in and around Brisbane and then started Universal about four and a half years ago.”

When Darren was operating as a selling agent, buyers agents were few and far between, but he saw an opportunity.

“When I was on the selling side, I’d bump into or come across other buyer’s agents from time to time, but it was a very rare thing. And knowing it’s large in the US and it’s very much a niche part of the real estate sector, my belief on it was it was only going to grow.”

“So it was more of a strategic decision more than anything, coupled with wanting to have my own business.”

With his business, Darren focuses on helping all types of property buyers.

“Back when I started the business, a lot of other buyer’s agencies were focusing on one type of buyer or one buyer profile if you will, whether it was owner-occupiers or just investment.”

“My opinion back then, I still haven’t changed to this day, that if you’re a buyer and you need assistance for whatever reason, whether it’s being time poor, frustration with the agents or lack of choice or whatever it may be, I want to help you. So I really went into it from the get-go with very open arms if you will.”

When Darren initially set up his business, the biggest issues for him was educating buyers.

“The biggest challenge that we faced back then and it’s certainly changed now is that it’s an awareness and education.”

“A lot of people don’t know that buyer’s agents exist and then they sort of look at it and go, “Well, 99% of the buyer pool in the country buy themselves, why would I pay you a fee to do it?” But that’s changing given that there is more education and more awareness now.”

Darren decided to work with BAI to help improve the processes in his business.

“Working with Ben has been an absolute game-changer for me in a couple of ways. I was already established and was already trading for probably three years prior to engaging in Ben’s course and furthering that relationship in a mentor and sort of business coach capacity.”

“I knew of Ben for quite some time, obviously with his involvement with Cohen Handler. And then over time I’ve just built a stronger and stronger relationship with him and it’s made a huge impact on my business from an accountability point of view – dialogue, structure, recruiting.”

“He’s just across every segment of the buyer’s agent space. I mean, he’s been there and done it so I’d never not use him as a business coach.”

Going forward Darren wants to continue to grow his business while focusing on quality.

“My view has always been quality over quantity and I think that’s something that somewhat lacks in real estate in general.”

“There’s a lot of agents or agencies out there that get bums on seats from a recruitment point of view simply for the public perception that they’re bigger than they are. That’s certainly not our approach.”

“We’re about quality agents and quality team members rather than just building a team for the sake of it. So recruitment’s a big focus for me at the moment – adding more people to the team, which is certainly well underway.”

“But really just to be the absolute best that we can possibly be and dominate the Brisbane Gold Coast and Sunshine Coast market.”

For those looking at a career as a BA, Darren suggests getting the right people around you and know what you’re looking to achieve.

“Have clear direction, have the right mentors and people around you and if you’re not willing to go it on your own because it’s not for everyone, get the right mentorship or work for a company that can provide the right career path for you.”

“Because it is a really exciting career in itself and there’s a lot of flexibility with work hours and you can certainly enjoy the fruits of your labour. And I think from a job satisfaction point of view, you certainly get more out of acting for the buyer than you do the seller.”