Commercial Property Expert

by Ben Handler

January 16, 2024

As a former business owner turned commercial real estate agent, Cameron Jay has a huge amount of knowledge about the types of properties businesses actually want and need.

As an ever-increasing number of people started to ask him about buying commercial real estate when he was doing sales, he realised that he might be able to help more people if he turned his attention more towards helping buyers.

Cameron says he has always considered finding properties the fun part of his job so he immediately knew where his passion was.

“My mantra is to make friends with people and take them shopping,” Cameron says.

“This isn’t work – this is, this is so much fun.

“I love people and I love property and I love doing deals.”

Cameron set up his buyer’s advocacy business, Investwise Property and now helps commercial and also residential buyers find high-quality properties across Greater Melbourne.

Cameron is an expert in commercial property and with his experience and understanding of the technical side of the transaction, he’s been able to achieve great results for his clients.

“My skill set, knowledge and experience and understanding of all the moving parts that come with commercial transactions is really important to buyers,” he explains.

“Commercial is about risk management.

“First of all, you’ve got to protect your client, then once you know you’re protected then you look for bonuses and the ‘wow’ factor or the black swan.”

He says it takes a very specific set of skills to understand what makes a good commercial property.

“Other BAs in commercial will just look at the building or the money side of things, but I actually go straight to the leases because I know how to read them and that’s where all the bodies are buried.”

Cameron says while he has been successful in getting his business established, it has taken time and there have been plenty of ups and downs and hard times along the way.

He worked with the Buyers Agent Institute (BAI) and says it was instrumental in getting him off the ground in the right way.

“Ben offers a very concise, no-waste toolkit,” he says.

“If you look, listen and learn and do what he says, then it works.

“I’ve been in this business for a few years now and I’ve never put a post on social media on only recently got a website.

“All my business has come from word of mouth and referrals.”

Cameron says that while he has made a strong start with his business, he is aiming to keep his operation small and continue working alongside his wife.

“I got into property so we wouldn’t have to have the staff,” he says.

“I’m not trying to build one of these big businesses, I want a bespoke business that I can run with my wife and maybe one or two other people.

He says his short-term goals are to continue to establish himself and keep growing.

“I just want to get to the point where I don’t have to think about where my leads are coming from and I know the phone is going to ring.”

Cameron says people who might want to get into the commercial side of the business need to put some time into gaining the appropriate experience.

“I think it’s very hard to do commercial well without doing 12 months as an agent,” he believes.

“Because it gives you a different perspective that you’re not going to learn in a book or a course.”

He believes people also need to keep on improving themselves to succeed in property over the long term.

“Just keep investing in yourself, keep learning, keep upskilling,” he says.

“The industry, be it residential or commercial, is always on the move, so you need to be as well.”

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