Data-Driven Buying

by Ben Handler

June 26, 2024

Growing up in a hardworking immigrant family, Allan Fernandes witnessed firsthand the challenges his parents faced and the long hours they dedicated to achieving financial stability.

Inspired by their perseverance, Allan decided early on that he would strive for financial independence.

“Ever since I was young, I’ve been constantly researching how to achieve financial freedom, and property was the most attractive path for myself,” Allan says.

“Throughout that process of learning, I’ve created a very data-driven process for finding the best investment locations.”

Allan purchased his first investment property when he was 21 and from there has continued to buy more as his knowledge and equity grew.

He says that his first property purchase was a mistake, but that was the catalyst for him to find a better way to buy with the help of data.

“After developing that knowledge and creating a system, my most recent purchase was in Townsville last year, which has grown 25 per cent in nine months,” he explains.

Allan says his data-driven approaches focuses heavily on supply and demand factors.

“It’s all about supply and demand for short-term growth, but then also looking at things like, regions with a very diverse and strong economy and a lot of infrastructure projects going in.

“All these things will support that long-term growth as well.”

After working as a nurse, Allan started out as a buyer agent part-time, to help support getting the business off the ground.

His business grew quickly but he says it hasn’t been easy.

“It’s definitely challenging,” he says.

“I feel like I grew quicker than I expected personally, and it was challenging in the sense that, I had to put a lot of work in, reaching out to countless people every day, whether it was brokers, or accountants trying to build those relationships,” he explains.

“I was also posting content five times a week.”

Allan worked with the Buyers Agent Institute (BAI) and believes he wouldn’t be where he is today without it.

“I probably wouldn’t have had the confidence to even start this business without BAI because it really outlines what you need to do and it helps you with everything within the business, whether it’s thinking of your ideal avatar, and then how to actually generate leads,” he says.

“I would have had no idea how to generate leads.”

“I didn’t come from a sales background.”

“So it taught a lot about sales, with the qualification and strategy calls.”

Allan currently works with investor clients from across the country and helps identify the best locations for both growth and yield.

“I have a goal of helping 1,000 people reach $100,000 or more passive income by 2040,” he says.

Allan says there’s still so much upside out there for anyone looking to get into the industry.

“I think it’s still very blue ocean,” he says.

“I don’t know the exact ratio, but I’m pretty sure it’s there’s more than 20 sales agents to one buyer’s agent.

“Whereas in America, it’s a one-to-one ratio.

“So there’s still that room for growth.

“It’s a business that if you really go hard at it, you give it your all and you’re dedicated to it, you can turn this into a full-time job and leave your nine to five.”


  • Blog
  • Buyer’s Agents - FAQs
  • Career
  • Education
  • Featured
  • Personal Development
  • Property