Giving People Honest Advice

by Ben Handler

November 27, 2020

Buyer's Agent Ben Plohl

After 15 years as a property investor, Ben Plohl has built up an extensive understanding of what a great investment looks like.

Ben started buying property at 18 years old and built up his portfolio across the course of his working life. After working as both a chartered account and CFO, Ben made the transition into a full-time property, in a bid to follow his passion and help others.

“As soon as I turned 18 I went out and bought my first property and from there I really developed a passion for property.”

“Over a long period of time I was able to build up a pretty large property portfolio and towards the end of the corporate career I didn’t need to have that corporate lifestyle anymore, I had a young family, I decided to make the transition into a buyer’s agent.”

Having worked with buyer’s agents throughout his own investment journey, Ben understood the benefits and felt he would be a good fit both personally and also given his background in business.

Ben’s business, BFP Property Buyers, focuses on the Sydney area for owner-occupiers given his in-depth knowledge of the area but also helps investors identify properties in all locations.

“We do both owner-occupier and investments. For owner-occupier perspective, we target Sydney, predominantly around the Hills district, Lower North and Upper North Shore, the Eastern Suburbs and the Inner West of Sydney.”

“From an investment perspective, we don’t have a bias to any particular location. Our location analysis and selection are based on a scientific data approach where we look at the economics behind certain markets and understand what’s going on at a sort of micro-level to then give our clients the advice around where to invest in in order to meet their specific goals. At the moment we invest in just over four different states across the country.”

BFP Property Buyers started at the beginning of 2019 and has grown quickly. Initially, Ben reached out to the BAI to help him get the business started on the right foot.

“Having run businesses in the past and big teams, I think going into your own small solo-operator business is always daunting in a new industry.”

“With Ben’s help and his course, it was a way to give me comfort in having a crack at it and ever since I started it’s been great. He’s a good guy.”

Going forward Ben is looking to continue to grow his business while focusing on helping people.

“Setting up a business is always great – the financial benefits are always great. But for me personally, it’s just helping people – giving them honest advice about helping them make better decisions when acquiring their largest asset that they most likely will buy in their lifetime. So that’s really important.”

“It’s important for me to be giving them independent representation in making smart decisions and not overpaying for property.”

For those looking at a career as a buyers agent, Ben suggest people give it a crack.

“I think it’s important that you have a good, thorough understanding of property. I think that’s really important. Having good interpersonal skills, being able to understand or extract information from your client to really give them valuable advice around what they might need and what they might not need.

“But ultimately it’s just if you’ve got the confidence then have a crack. I think the industry’s still in its infancy and there are opportunities for everyone.”

  • Blog
  • Career
  • Featured
  • Investment
  • Personal Development
  • Profiles
  • Property