Use Passion As The GPS For Your Career

Sanjeev Sah 7 BAI Show

Sanjeev Sah:

So and at times you wear different hats, sometimes have to manage the team. Sometimes you do the product development, sometimes tests. That was the thing. So similar thing I see it’s in the same here in the as property by region like you understand you need to understand the brief, what the client is looking for and go and do the search to all the research for them and pretty much solve the client in their best interests.

Ben Handler:

Welcome back to the Buyer’s Agent Institute show. The purpose of the show is to bring awareness to buyers agents to bring awareness to the career opportunities that the buyer’s agent sector is providing people to bring awareness to the value that buyers agents are actually providing people who need help buying property. Our goal with the show is to really dive and strip back and learn about remarkable buyers agents who are paving the way forward in one of the fastest-growing real estate trends right now in Australia. Our guest today is Sanjeev Sah. Sanjeev has got an awesome story. He was born in India. He studied Computer Science in India and before he moved to Australia, he bought a commercial and residential property and paid it down. When he moved to Australia, he got into it. He worked in it for 14 years. He was working in a technical role and then he worked in a management role in his time in Australia with his family.

He purchased five properties. He didn’t pay those down. He used the equity in each property as a tool for leverage to keep accumulating more properties. Sanjeev is a great example of an entrepreneur who’s now gone out and started his buyer’s agent business. He carried out the buyer’s agent role part-time while he was working in his IT job so he could then transfer risk-free. Sanjeev now runs Investor’s Dream. He’s got a very successful buyer’s agent. I’m pleased to introduce Sanjeev Sah. Welcome Sanjeev.

Sanjeev Sah:

Thank you, Ben. Thanks for having me.

Ben Handler

Pleasure to have you here. I want to understand you bought property in India and you’ve also bought property here. Is there a big difference with how you negotiate and do transactions compared to India and Australia?

Sanjeev Sah:

Uh, no Ben. I don’t think I’m, it’s, it’s pretty much similar process. You look for the property based on your strategy and then, based on the strategy, look them and then go negotiate the properties and do the due diligence and you buy them.

Ben Handler :

Okay. I was wondering if there’s, I’ve been to India and I was just wondering if it was easier to get a deal across the line with a real estate agent compared to here or it was quite similar.

Sanjeev Sah:

India is a different market and each market has own challenges and little different ways of doing things. So yeah, it’s a little different but uh, overall process. Same.

 

Ben Handler:

Excellent. I love you, I mean your story is a great example of how transferable skills really are in regards to becoming a bias. As you studied computer science, you worked in it for 14 years in a technical role and a management role. How transferable have you found the skills that you’ve had into becoming a buyer’s agent?

Sanjeev Sah:

It’s pretty much transferable because what was happening as a IT consultant, I was working pretty much doing technical work plus understanding the requirement, the client and, and, helping the clients like to build the software. Right. So and at times you wear different hats sometimes to manage the team. Sometimes you do the product development sometimes test. That was a thing. So similar thing I see it’s in the same here in the, as a Property Buyer’s Agent. Like you understand you need to understand the brief, what the client is looking for and go and do the search to all the research for them and pretty much serve the client in their best interest. So, so that’s I think pretty much so it’s like a, I didn’t struggle like when I moved because I was doing the same thing in the, in my IT role anyways. Uh, now the challenge was a bit on the business side because now from coming from a nine to five job, suddenly wearing a business hat. So, but then, um, especially having joined Buyers Agent Institute and working with you guys, understanding the mindset and what is involved, I think it’s really helped me to move forward and foster actually.

Ben Handler:

Excellent. And you were working as a buyer’s agent part-time earlier this year when you’re carrying out your it job. Did you expect to quit your job so quickly to become a buyer’s agent?

Sanjeev Sah:

Uh, not really. Uh, because I was just testing the water. I would say, uh, I was passionate about the property I was doing from last four years in Australia and of course seven, eight years altogether, including India. But then they said it’s really good opportunity because her, like there are around 70,000 property agents, real estate agents, but only less than 500 buyer’s agents. So, and plus I was so passionate with the property, so I thought, okay, uh, I’ll start testing this one as a, because you see the opportunity, but then sometimes you see, Oh, is it for me? How can I grow in that? And all those questions come right. And then, um, but yeah, then started it part and realize no, it’s such a good opportunity, uh, to help other people and at the same time get rewarded for that. And that’s where, uh, very sooner I quit my job and I said that was my goal anyway.

Ben Handler:

Excellent. When you started to become a buyer’s agent part-time, how long did it take you to sign up your first client?

Sanjeev Sah:

I think my first client was in two weeks, I think two weeks. It was good. Uh, as soon as I started talking about what was happening during my property journey, I was already helping my friends. They’re like because they started seeing us and if you bought five properties in the last four days in Australia with your full-time job, hectic job and on a family, because I have a daughter and a wife also working, so they started, Oh, “how you’re doing”. And it’s all about the mindset and the education behind the scene and that’s where I was good to a person. I was helping anyway. So yeah, I think it didn’t take me much time.

Ben Handler:

You’ve obviously got a strong passion for real estate. I know you’re a keen educator with just learning information around how you can better yourself. How does it feel now to be working full time? Like living your hobby now?

Sanjeev Sah:

Oh my God. I know it literally cries every day. I would say in theory it’s a good tear because I pinch myself, Oh my God. Because I set myself like goals five years ago and not five is actually three and a half years ago to get out of the job in five years. And it all happened in three and a half years and now I’m like helping others and my clients are really grateful to me that I can help them build the portfolio and buy the right properties. So I’m living my life of dream actually.

Ben Handler:

Nice. And I’m assuming you’re not going to go back to the old corporate world 9-5 ever again?

Sanjeev Sah:

Uh, no, not really. No. I think I’m, I’m passionate about the property and um, so I’m working as a property buyer’s agent definitely on growing my company at the same time. I’m doing my own developments also. So yeah.

Ben Handler:

Your own developments in, in Australia?

Sanjeev Sah:

in Australia. So I think, um, last week only I got a once um, subdivision application approved, uh, which was one into two. Plus I’m working on another uh, subdivision which is one into three. So, so yeah, I’m doing my own property journey also.

Ben Handler:

It’s exciting and it’s a, it’s very rewarding. When you buy that property for your client, how do you feel your, I mean, how do you feel about the experience when you sign up a client and then you go through and purchase the property for them? How do you feel about that experience?

Sanjeev Sah:

It’s, it’s um, very amazing when people just are looking for that help actually. They’re desperate, like, and time-poor did not show like I see a lot of the people like forget about the time for like they don’t know what the strategy, what to buy and that is the biggest hurdle. And they’re looking at all the places and like they’re just not going anywhere. And they come and like we talk about the strategy itself. I said forget our properties. The last thing we’ll buy, but let’s have this strategy. What do you need? What’re your goals and how you’re gonna help them purchase a property because not just buying a property for in the namesake or buying a property, right. So everything we strategize and like they see the value and then the rest is like, okay, finding the right property, finding the right location, what suits their budget, uh, which aligns to their goals and they learn the due diligence and the negotiations. And definitely we close the deal. So now they feel very grateful and they think, Oh, there’s so much to learn in this industry. And the people I’m be talking who even are not that keen in the property world, they get very excited. So I feel like, Oh my God, it’s such a good industry to build and yeah. And making me more passionate every day actually.

Ben Handler:

Excellent. There’s a lot of value as you were just describing, the buyer’s agents provide through negotiation, sourcing, property due diligence, project managing, suggestions, advice, everything. Do you feel when you meet with prospective clients, they struggle sometimes to understand and see the value that we provide?

Sanjeev Sah:

Quite often actually. So a lot of people currently in the market, they don’t even understand like what you guys do. And um, so, so we explained them go by the process by process and um, yeah, so, so it’s, it’s a gap and that’s where, uh, currently the biggest hurdle is to educate them what we do. And that’s where I’m doing in my social media also. Like this is what we’re doing. And so that we are educating people. Uh, and yeah.

Ben Handler:

Yeah. I, I, feel as buyer’s agents, we’re in such a small bubble, we sometimes can feel or think or believe that everyone knows what buyer’s agents are and do, but the reality is the general public typically doesn’t know what buyer’s agents do and how we add value. So there’s a very strong intent for us to educate our prospective clients and people around us, like you just mentioned, through social media to help articulate the value we provide.

Sanjeev Sah:

Yeah, very true. Yeah. I think a few people are there who have been using Buyer’s Agent in the past and they know all we have spoken to them and all those things. But even those people, they don’t know exactly the end to end thing. They know there’s a property Buyer’s Agent, some on health and all those things. But yeah, I think there is a gap in the market where we need to really educate people.

Ben Handler:

Has starting a new business obviously living your hobby, buying property. Has it changed your life?

Sanjeev Sah:

Yeah, it’s, it is changed in a very good way. Um, but at the same time comes with a bit of challenge and that’s where I’m joining your community is very helping because coming from working 9-5 job wearing a business hat was different. Now it’s so, uh, again, so I think, um, the Buyer’s Agent Institute has set the good foundation for me and just guided me step by step what needs to be done. Uh, so which is very helpful and plus we, I’m learning from the whole community, right? So it’s all the good things. You get the challenges because it’s never an easy journey. Like you go and no start business and you will be successful. Right? So it’s a process. So now I’m given numbers, businesses really doing well. Now I’m working on my own system and processes. How so that I can help my clients better.

Ben Handler:

Yeah. It’s an ongoing process. Refining systems and procedures and looking at the business around how you can add more value and efficiency to the customer. From my experience, it’s, it’s an always an ongoing practice around how do you keep delivering the best first-class experience for the client and that when you’re running a business, you’ve just got to keep going back to your systems and looking at how can I refine it?

Sanjeev Sah:

Yeah, that’s right. Yeah. So that’s where I’m currently focusing on because buying properties, easy part for me, I’m good at, there’s no doubt about that. But like how best I can have the right efficiency and help the clients. It’s all about the customer experience, right? So that’s what I learned in my IT also when I was managing the clients like Qantas, Westpac and all those big clients. So now it’s the same thing I’m trying to put in my business as well.

Ben Handler:

Yeah. It’s interesting what we can learn from previous careers or roles or experiences and how transferable that is. When we embark on something different and it’s great to see that when you’re in IT, you’re working with such big clients, like you know, Qantas, uh, some of the big banks and I’m sure you learn so much around communication and around customer service and project management. And it’s such an awesome opportunity to when you create a business to really inject all that skill and energy and the time that you’ve put into so many previous tasks and projects and now injected into your new business. Yeah. I always tell people that I might’ve said this when we first spoke, buying property is one of the easiest parts of the buyer’s agent role. How do you feel about that?

Sanjeev Sah:

Initially, I think I remember when he used to talk about this, I used to say, come on now we’re property buyer’s agent, how can it be? It’s all about property, right? But now I’m realizing that there’s more competent properties, one part, and he’s the easiest part, especially if you’re passionate about it. Um, but then it’s more the business and like how best you can because from, for most of the people, right? Buying a property is going to be the biggest decision and biggest purchase item and it’s a lot of emotion involved. So bringing that experience so that they always remember you and, and the whole goal is to have like, it’s not should because these are just, people are struggling. It’s a bad experience. I see for most of the people because of the hurdles, the strategy, there are so many products talking to the agents, negotiation, due diligence.

Sanjeev Sah:

So if we can bring that experience, I think it no more be like a struggle. Buying property will be fun actually. And that’s what I’m trying to bring in my business model. Like, like all my customers should feel that it’s fun because it’s, it’s, it is a great vehicle to have a passive income for myself. Also, like passionate about the property because I wanted to quit off the job. Nothing that I was, I used to love my job and I was doing good because that’s what I started. And uh, I was doing good like last 14 years at my job. But then one day I realized that it’s not helping me fit my time because I wanted to help my parents back home and those things.

Ben Handler:

Yeah. Very nice. It’s great. And moving on to my next question. You’ve obviously started your business investor’s dream. I’ve been seeing you, you’re doing a lot of purchases for your clients already, so it seems like you’re very busy. What’s the plans over the next, you know, 12 months next year for you or you just looking to keep the business the way it is? Are you looking to expand any, any plans on the horizon?

Sanjeev Sah:

Yeah, no, I think I definitely, so, uh, next for next one year, my goal is to like help around 60, 70 clients. So many of them, five clients a month. Uh, because that’s what the number, I feel like I can comfortably help and then have the system and process build robust. So, and then I’ll look for hiring more people in the business so that maybe I can help more people. That’s the thing.

Ben Handler:

Great. That’s a good goal. 60 to 70 clients next year. From what I’m seeing online with all the purchases you’re doing, I’m sure you’re going to get there very easily.

Sanjeev Sah:

Yeah.

Ben Handler:

And are you purchasing any properties off-market at the moment or is a lot of it on the market?

Sanjeev Sah:

Yeah, so I think, um, most of the purchases are from the market, but there are few coming real good deals off the market because of my relationship with the client. And again, property purchase is all about a relationship like properties. The last thing is like how we deal with the people and how we good with the people. And a lot of my deals come from that also, actually. So one of the recent client I posted on Facebook, it was such a good deal. And, uh, people, people, people contacted me and they ask where it is and all those things. Of course, I’m not gonna share the location and all, but because it’s all about my client privacy, but they saying, ah, maybe it’s, uh, uh, just, uh, uh, not possible and those kinds of things. So I said, no, it’s all possible in the property world because things happen. And, uh, yeah.

 

Ben Handler:

So where can people find you? Sanjeev?

 

Sanjeev Sah,

Uh, people could find me on, um, investorsdream.com.au my website, or on the LinkedIn or even on Facebook.

Ben Handler:

Excellent. Thank you.

Sanjeev is remarkable. His story has really taught me a lot. It’s also inspired me. He’s a very gracious and humble human being who really brings a positive and dynamic infectious energy into what he’s doing every day. And to transition out of an IT  job that he’d been in for 14 years and move into a full-time buyer’s agent role and start his new business is very, very courageous. It’s been a privilege working with Sanjeev. We’ll see you next week for the show.

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