Investing in Property for Two Decades

by Ben Handler

November 28, 2023

Geoff Carter has been an investor for over two decades and can still remember when it was possible to pick up a property in Toowoomba for just $36,000.

He started his career in the Department of Defence and the mining industry before a serious health scare made him reevaluate where his life was at. Knowing that he had the expertise in property that saw him build a large property portfolio spread across the entire country, he felt that now was the right time to make the career shift to where his passion lay.

“I’ve been an investor for about 26 years now and I’ve purchased properties in the ACT, Queensland, Western Australia and overseas in China,” Geoff says.

He says he was initially thinking of becoming a real estate agent, but said he wanted to be the one working to help the buyers, not working against them.

When he discovered it was possible to build a career as a buyers agent, he knew that it was the right path for him.

“I’ve always wanted to run my own business and be my own buyer’s agent as an individual and that’s what I’ve done,” he says.

Geoff said it took him some time to get started and build a referral network, but when COVID hit, he said it was a great time to be in business.

He says that while his business grew rapidly, he still focused on trying to only work with three to four clients at any given time, so he could give them the best possible attention he could and achieve a good result.

Geoff’s focus is always on buying the best quality properties he can for both investor and owner-occupier clients. While he is based in Queensland and has a very strong knowledge of the local market, he also helps investors looking to purchase interstate in areas like the ACT where he has personally lived and invested.

“I always try to buy the best investment-grade property that I can within their budget,” he says.

“Quite often, the budget determines the location to a certain degree.”

He worked with the Buyers Agent Institute (BAI) when he was getting started and he says it was one of the best things he’s ever done.

“Ben’s course is the best course that I’ve ever done by far,” he says.

“The course is not pass or fail, it’s a knowledge course and it’s just so comprehensive.

“It’s not just about being a buyers agent, it’s about how to run a property business.

“It’s the best decision I made to do that course.”

Looking forward, Geoff is looking to expand his business and establish a new niche buyers agency that he can potentially run with the help of a team.

For new buyers agents coming into the industry, Geoff suggests that they get educated first and be prepared for the first 12 months to be a lot of work as they build up their business.

But he says the rewards will come with time.

“You’re not measured by how many times you get knocked down, you’re measured by how many times you get up,” he says.

  • Blog
  • Buyer’s Agents - FAQs
  • Career
  • Education
  • Featured
  • Personal Development
  • Property