“Rocket Launching” New Buyers Agents

by Ben Handler

November 21, 2023

As someone who has been in the property industry for over 20 years and also runs his own successful buyers agency, Grant Johnsen understands that it takes time to get your business off the ground.

With more and more people moving into a career as a buyers agent, Grant saw that there was a real opportunity to help them get their business started a lot quicker.

As a result, he launched the Buyers Butler partner program which gives independent buyers agents the ability to operate under a national brand and receive all the benefits and support that come from an established business.

Grants says the program operates in a similar fashion to what you see on the sales side but is tailored to helping buyers agents grow and expand their businesses.

He says 2023 has seen Buyers Butler grow and bring on many new buyers agents.

“We spend the first quarter of the year testing the model, listening to the agents that are coming on board and learning what we can improve and add to our support package to help them succeed,” Grant says.

“Since then we’ve implemented those learnings and added to the offering.”

“We’ve now got 20 buyers agents across the country now which we’re really excited about.”

Grant says that when new agents come on board, they get everything they need to get the going the right way.

“For us, it’s about the turnkey package to launch them and provide them with momentum from day one to launch and grow their buyer’s agency,” he explains.

“That’s the turnkey marketing package from the get-go, a web page, all the branding, which takes a lot of time.

“Then once they’ve launched, it’s the support services, a CRM and the tools needed to do their job right at their fingertips along with webinars and regular interviews from specialists from within the property industry.”

Grant says Buyers Butler will also be helping their partners bring in new leads.

“We do all the marketing, videos and everything needed to funnel buyers to them, which helps them get momentum faster,” he says.

“We want them to still go out and get their own leads, obviously, through referral partners.

“But we do all the marketing and everything to try and help them kickstart their career and then add some fuel to it to really rocket launch it and then support them on their journey so they’re not feeling alone or by themselves.”

Grant says the Buyer’s Butler model is something that’s never been done before in Australia.

“We’re in a way pioneering and rolling out a model that from what we can tell hasn’t been done yet,” he says.

“When it’s something new, there’s the whole education piece around it and you’re paving the way.”

He says they have been focusing on making sure the agents who have joined them are finding success and also supporting those who are new to the industry.

Grant says they have been working in conjunction with The Buyers Agent Institute (BAI) to help launch new buyers agents.

“A lot of the agents who have joined us have never been buyers agents before so they’re new to the industry as well,” he says.

“And we’re very grateful to the BAI for that, so not only are we rolling out a new national offering, but also working with amazing buyers agents who are new to the industry, but have a passion have a goal who have partnered up to build something.”

Grant says that knowing the new agents have come through BAI really gives him confidence that they will go on and succeed.

“One of our agents joined about three months ago and they’ve now got four clients and one of them’s a $4 million client,” he says.

“Another one’s a $2 million client and a $1.2 million client, so they’re getting momentum quickly.”

“We feel we can rocket launch them, instead of starting on their own from scratch.

“We’ve seen that by joining Buyers Butler, we give them a two to three year head start over than just starting from scratch themselves.”

Over the next 12 months, Grant is looking to continue building the brand and bring on more agents.

“Our goal is to continue pouring a lot into developing the brand and what we’re excited about with the brand is it’s not only having agents in capital cities, but what we also love is having, agents in the regional areas,” he says.

“Our ultimate goal, as the brand does expand nationally, is that our agents can provide that boutique service and cover all of Australia.

“We’ve got an amazing couple joining us now in Townsville, we’ve got another one joining us from the Dandenong Ranges.

“We love the opportunity to support people who aren’t in the capital cities to build a really good boutique buyers agency in their local area.”

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