Helping Buyers From the UK to Australia

by Ben Handler

May 31, 2023

Ellen Keble’s journey to becoming a buyer’s agent in Australia is a testament to her passion for property, her business savvy and her determination to help others build wealth.

Ellen started her career in the UK in the media world, before deciding to move to where her passion really was in property.

“In my twenties, I started buying properties for myself in England, gradually building an impressive portfolio,” Ellen says.

“As friends saw my success, they began asking me to assist them in purchasing properties.

“This sparked the idea of not only buying and selling properties, but also helping others build their wealth through real estate.”

Ellen transitioned into running her own company, alongside her husband and a group of individuals, focusing on the telecoms industry.

Their company ultimately continued to grow however, she wanted a different avenue to channel her passion for property.

“In 2007, we made the decision to move to Australia to explore the country,” Ellen explains.

“But we saw great potential in the Australian market and decided to establish ourselves here.

“I continued working in the finance and mortgage industry, leveraging my husband’s expertise as a financial analyst.

“We formed a complementary partnership, with me handling the property side of things while my husband managed the mortgage aspect.”

When COVID began, she realised she needed to adapt what she was doing and they shifted their focus to working directly with individual buyers, rather than relying solely on developers and investors.

This change necessitated a shift in mindset and negotiation tactics, which led Ellen to get in touch with the Buyers Agent Institute.

“I came across Ben Handler, a prominent figure in the buyer’s agent industry, who provided the necessary knowledge and tools to navigate this new direction,” Ellen says.

“Enrolling in Ben’s course allowed me to refine my skills and adopt a buyer’s agent mindset.

“Through this experience, I developed strong relationships with local real estate agents and honed my ability to find the right properties for my clients.”

Today, Ellen works closely with a select group of clients through her company Cavendish Group, helping them build and manage their property portfolios.

She focuses on understanding the unique needs of each client, whether they are investors or homeowners.

“I work very closely with a select number of clients that go from princesses right down to moms and dads,” Ellen explains.

“It’s not just about buying and selling properties, but also about wealth-building and helping clients achieve their long-term goals.”

Much of Ellen’s success stems from her commitment to learning and adapting, something she’s been forced to do after moving countries and reinventing her business.

She says it’s critical that people entering the buyer’s agent industry are prepared to invest time and effort into mastering the trade.

Transitioning from another profession requires a shift in mindset, a willingness to learn, and a focus on building genuine relationships she says.

“In this industry, you have to be prepared to learn, learn, learn, and be open to changing and growing,” Ellen advises.

“It’s not an easy journey, but with dedication and a strong work ethic, it can be incredibly rewarding.”

Looking forward, Ellen is excited about the future of her business. She is in the process of launching a comprehensive package that will provide lead generation, marketing strategies, automation and support for buyer’s agents as well as growing her own business.

“My goal is to provide buyer’s agents with the tools and resources they need to succeed,” Ellen says.

“By offering a comprehensive package, I want to help them automate their processes, generate leads, and ultimately grow their businesses.”

  • Blog
  • Career
  • Client Service
  • Education
  • Featured
  • Profiles
  • Property