Helping Families and Investors Buy Property

by Ben Handler

July 11, 2023

The idea of renting was something that Emma Maynard was never really comfortable with, so from a young age she was passionate about property and buying her own home.

When she was 20 she was able to get started and purchase her first property and from that point, she has continued to grow her property portfolio as well as renovate and flip properties and even purchase acreage.

After moving to Singapore with her husband’s work, she ended up reconnecting with an old friend who was working as a buyers agent, which made her realise that it might be a way she could pursue her passion and use her skills in property.

“I don’t think I knew that there was such a thing as a buyers agent prior to speaking with her so that planted the seed that certainly grew,” Emma says.

Based on the Gold Coast in Queensland, Emma was able to get registered and set up her business, Maynard Property Group, and started helping families and investors who were looking to buy in the area.

“A lot of my clients are local families, and for a lot of them, finding what they’re looking for is really difficult,” she explains.

She says that she’s been helping a lot of downsizers who are looking for beachside apartments, families seeking acreage of family homes, as well as people who are wanting to find good homes with the ability to renovate.

Emma joined the Buyers Agent Institute (BAI) when she was first getting established and said it was critical to her early success.

“It was pretty integral to getting me established,” she believes.

“We’re given guidance on how to set up the business, what certifications are required and how to become a buyers agent.”

She said most real estate training is targeted towards sales agents and doesn’t offer any help to buyers agents, which is why BAI is so unique.

“The Buyers Agent Institute has really stepped in and helped us learn the skills that are required from a buyers agent perspective,” she says.

Emma says that while she’s been able to successfully get her business off the ground and build momentum, the process hasn’t been without its challenges.

“It’s been challenging because it’s such a big learning curve,” she explains.

“Everything you do from setting up your bank accounts to making sure you’re compliant.”

She says she has had plenty of guidance along the way from other buyers agents who have done it themselves which is particularly important if you’ve never run your own business before.

Going forward, Emma is looking to build on her early success and expand her client base.

She says that for other people who are thinking about a career as a buyers agent, you need to love the work you’ll be doing.

“I think as long as you’re able to put in the hard yards, and get out there and do the work then you should think about it,” she believes.

“If you’re passionate about property then go for it.”

“If you’re not a people person, then I think you would find it difficult because you’re constantly managing clients’ expectations and negotiating with real estate agents, so there are a lot of people skills required.”

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